International Journal of Behavioral Science

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International Journal of Behavioral Science (IJBS)


About the IJBS

  The International Journal of Behavioral Science (IJBS) is published by the Behavioral Science Research Institute (BSRI), Srinakharinwirot University, Bangkok.

  • IJBS is a peer reviewed journal, publishing original research papers, articles and book reviews since 2006.
  • IJBS is now in its 10th year of publishing!
  • IJBS publishes two issues per year in January and July.


  • IJBS volume 10, issue 2 (2015) is now available online.
  • The IJBS is indexed in the Tier 1 category of journals of the Thai-Journal Citation Index Centre (or the TCI database) till December 31, 2019
  • Call for Research Papers and Articles for IJBS to be published in the next issue - January 2016.
  •  For more information kindly visit the website: 
  • Contact the Editorial Team at:
Posted: 2015-07-27
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Vol 10, No 2 (2015): IJBS (July)2015

The editorial board consists of professors, experts in various fields, and reviewers with doctoral degrees, who have rich experience in conducting and publishing research.  Some of them are outsiders, working at other universities of Thailand and overseas, and some work at our institution, BSRI. At least two reviewers evaluate each submitted manuscript.

Table of Contents

Cover Untitled
Editorial Remarks pdf


Note on Cultural Universals and Variations of Gratitude from an East Asian Point of View pdf
Takashi Naito, Naoko Washizu 1-8
Mental Health in the Asia-Pacific Region: An Overview pdf
Alexander Lourdes Samy, Zahra Fazli Khalaf, Wah-Yun Low 9-18
Gender Wage Inequality in Thailand: A Sectoral Perspective pdf
Minh-Tam Thi Bui, Chompoonuh Kosalakorn Permpoonwiwat 19-36
Adapting HR Concepts of German MNC’s to Thai Subsidiaries pdf
Christin Grothaus 37-52
A Managerial Internal Marketing Strategy Model for Life Insurance Industry in Thailand pdf
Wachirapun Chotechuong, Kiatichai Vesdapunt 53-68
Conflicts in Thailand during 2013-14: An Analysis of Conflict News in Mass Media pdf
Dusadee Yoelao, Thasuk Junpresert, Sudarat Tuntivivat, Napattararat Chaiakkarakan 69-78
Program Development for Enhancing Creative Leadership among School Administrators in Local Government Organizations of Thailand pdf
Phimphon Phimkoh, Kowat Tesaputa, Kanok-orn Somprach 79-94