Published: 2023-12-28

Full Issue

สารบัญ หน้าปก รองปกรายชื่อผู้ประเมินภาษาอังกฤษ รองปกรายชื่อผู้ประเมินภาษาไทย

บทความวิจัย (Research article)

The influence of online customer experience on e-satisfaction, eWOM, and repurchase intention: An investigation of on-demand logistics in Thailand

Somcanae Yodpram, Nuchjarin Intalar

1-18

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A Study of Teacher’s Competency for Conducting a Professional Development Program at a Catholic School in Thailand Using the Southeast Asia Teachers Competency Framework

Nathara Mhunpiew, Poonpilas Asavisanu

19-34

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Gamification Mechanism and Elements Affecting Gamification Dynamics: A Case of Generation Z in Thailand

Naphat Wuttaphan

35-48

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Avoiding Self-bragging: How to Establish Effective Self-Credibility in a Persuasive Speech

Krishna Kosashunhanan

49-64

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Economic and Social Impacts From the COVID-19 Pandemic Affecting Personal Financial Planning of the People in Mueang District Buriram Province

Kanmanee Karin, Raweephan Audtharin

65-80

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Factors Affecting Intention to Repurchase Thai Novel Electronic Books of Consumers in Thailand

Korawin Kemapanmanas, Suphaporn Sanyakit, Krittamet Jenjadkarnkit, Titikarn Sangsawee, Phutthita Nokkaew, Mintra Sangkai, Sasiwatee Phonphai

81-94

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The Effects of Business Intelligence Capability on Competitive Advantage and Firm Performance: Empirical Evidence from Thai Listed Companies

rossukon suwannakoot, Aphi Khamphroh, Nisagorn Puttawong, Natkritta Srimung, Pattaraon Duangmalai

95-108

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Relationships between Service Quality and Customer Loyalty of Kasikorn Bank Public Company Limited in Nakhon Phanom Province

Jakkarin Sirisawat, Aphi Khamphroh

109-120

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The Effects of Omni-channel on Shopping Value Efficiency of Customer Loyalty : A Case of Lotus Super Centers in Thailand

Wilaiporn Teeraratchoochoke, Cattaleeya Charpavang

121-131

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We Travel Together: Shared Experiences of Family Tourist with Various Ages

Weeraya Meesawatdikul, Siripen Dabphet, Chalongsri Pimonsompong

132-148

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Assessing the Social Return on Investment for the Cultural Entrepreneurship Development Project in Traditional Candle Making in the Old City Neighborhood of Ubon Ratchathani Province

Napaporn Hongpukdee, Surbpong Hongpukdee

149-167

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Modern Managerial Accounting Skills Affect an Application of Technology and Innovation in Managerial Accounting and the Success of Managerial Accountants of Listed Companies on the Stock Exchange of Thailand

chatratchatda wiroterat

168-182

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A Study of Business Environment on Accounting Information Quality and Decision-making Efficiency of Small and Medium Enterprises (SMEs) in Khon Kaen Province

Wanunporn Chuenpiboon

183-201

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Effectiveness of Value Chain Costs and Achievement of Organizational Goals: An Empirical Test of Companies Receiving Sustainability Awards on The Stock Exchange

Puangthong Wangraj, Wareewan Charoenroop

202-216

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Factors that influence the level of satisfaction and loyalty to Accounting Firm in Bangkok and Metropolitan Area

Chakkaphong Sangkao, Thanomsak Suwannoi

217-231

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Relationships Between Internal Audit Efficiency and Performance of Local Government Organizations in Sakon Nakhon, Nakhon Phanom and Mukdahan

Supanya Intisang, Saithip Janopat

232-245

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The Development of Local Curriculum : Music and Ancient Remains in Lopburi : A Case of The Sacred Performance for Relics Worship

Prapa-orn Kaewsawang

246-257

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Innovative Fashion and Lifestyle Design from Sustainable Fiber Processing with Valueless Agricultural Waste

usa prachakul, Patcha Utiswannakul

258-277

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COVID-19 Informative Communication Behaviors in Seekaew Sub-District, Meang Roi-et District, Roi-et Province, Thailand

Sutanya Krittakom, Prapaporn Ratano

278-294

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Development of Scientific Literacy of Mathayomsuksa 3 Students on the Topic of Daily Materials Using Inquiry Model (5E) Combined with TPACK

Anuchit Srisunakrua, Arunrat Khamhaengpol, Anun Pansuppawat

295-309

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The Development of Mathematics Problem Solving and Critical Thinking Abilities of Grade 6 Students Using Problem-Based Learning with The Cartoon Animation

sillapapatsorn sirituenlee, Sitthipon Art-in

310-323

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Development of Science Process Skills and Learning Achievement of Prathomsuksa 4 Students on the Topic of Moon and Solar Systems Using Inquiry Model (5E) combined with Social Media

Sutthiphong Moonmee, Hassakorn Wattanasarn, Arunrat Khamhaengpol

324-338

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The Development of ECON Matching Board Game to Promote Analytical Thinking on Economic Activities for Grade 11 Students at Demonstration School of Khon Kaen University (Mo Din Daeng)

saksit husmin

339-351

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Measurement of Weights of Risk Factors for Foreign Investors Considerations in Investing in CLMV Group

Narinjong Wongaud, Sakorn Buaban

352-366

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Experts’ Perspectives on Female Intimate Partner Violence during the COVID-19 Pandemic

Hathairat Marpraneet

367-383

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