DEVELOPMENT OF PRINTED MEDIA WITH AUGMENTED REALITY TECHNOLOGY FOR CORPORATE COMMUNICATION FOR RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI

Authors

  • ณัฐชา กีรติกำจร Rajamangala University of Technology Thanyaburi

Keywords:

Corporate Communication, Printing Media, Augmented Reality Technology

Abstract

This research aims 1) to develop printed media with augmented reality technology for corporate communication. 2) to evaluate the quality of printed media with augmented reality technology for corporate communication. 3) to study the satisfaction of printed media with augmented reality technology of corporate communication. 4) to study the acceptance of printed media with augmented reality technology of corporate communication for Rajamangala University of Technology Thanyaburi. The samples in this study were ten experts in media quality evaluation. The samples used in the study were satisfaction and acceptance study. A calculated sample size of Taro Yamane at 0.05, calculated 392 and eight samples for deviation of 400 samples.
The instruments used in the study included quality evaluation. Satisfaction questionnaire and
the acceptance questionnaire. Statistics used in data analysis were frequency, percentage, mean,
and standard deviation.

The research found that 1) quality evaluation results the content of the overall was at a good level. The information technology and media aspect were at a good level. 2) the satisfaction in printed media with augmented reality technology for corporate communication, student’s overall satisfaction in high. Also, 3) acceptance of printed media with augmented reality technology for corporate communication was at a high level.

References

Meesuk, P. (2016). Educational research. Bangkok : Triple Education Co., Ltd. (in Thai)

Meesuwan, W. (2015). Development of Augmented Reality Technology with Processing and Openspace3D. Bangkok: Chulalongkorn University Press. (in Thai)

Office of Academic Promotion and Registration Rajamangala University of Technology Thanyaburi. (2016). Total number of students in the academic year 2016/1 Classified by Faculty /Department Education and Gender. Retrieved November 1, 2016. from https://www.oreg.rmutt.ac.th/?wpfb_dl=620.

Rungwerakan, P. & Surasonthi, K. (2013). Media exposure and opinion of Internal Public Relations Media Department of Civil Aviation Ministry of Transport. Master of Arts Corporate Communication Management, Faculty of Journalism and Mass Communication, Thammasat University. (in Thai)

Subsomboon, S., Sungkawadee, K & Sungkawadee, P. (2016). Development of teaching materials with contemporary technologyon QR code in social dance. The 1st Rajabhat Nakhon Sawan Research Conference 2016, 765 - 776. (in Thai)

Tummanon, T & Whattananarong, K. (2012). Creditability and innovation adoption of online newspapers. Technical Education Journal King Mongkut’s University of Technology North Bangkok, 3(2), 25-33. (in Thai)

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Published

2018-05-21

How to Cite

กีรติกำจร ณ. (2018). DEVELOPMENT OF PRINTED MEDIA WITH AUGMENTED REALITY TECHNOLOGY FOR CORPORATE COMMUNICATION FOR RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI. Academic Journal Phranakhon Rajabhat University, 9(1), 158–171. Retrieved from https://so01.tci-thaijo.org/index.php/AJPU/article/view/111798

Issue

Section

บทความวิจัย (Research Article)