GREEN SUPPLY CHAIN MANAGEMENT OF PROCESSING PACKED RICE ENTREPRENEURS IN THAILAND
Keywords:
Green supply chain management, Processing packed rice entrepreneursAbstract
The objectives of this research were: 1) to explore the structure of green supply chain management of processing packed rice entrepreneurs 2) to study on key factors contributing to green supply chain management of processing packed rice entrepreneurs and 3) to study on the supply chain management system appropriated for processing packed rice entrepreneurs. Data were collected from 80 processing packed rice entrepreneurs. The collected data were analyzed using descriptive and inferential statistics including percentage, mean, standard deviation, and factor analysis. The study showed that the processing packed rice entrepreneurs have a moderate understanding about green supply chain management. According to a factor analysis, the study found that there are 8 key factors contributing to the application of green supply chain management system of processing packed rice entrepreneurs. The 8 key factors are a factor related to rules and regulations, a factor related to customers, a factor related to raw material suppliers, a factor related to competitors, a social factor, a factor related to administrative supporting, a factor related to organizational strategies, and a factor related to image and motivation. Entrepreneurs need to build the knowledge about green supply chain and the practice contributing to the green supply chain standard under the eco-friendly production concept to create opportunities and competitive advantages for sustainability in the green industry.
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