ADMINISTRATION TO INCREASE CAPABILITY OF INVASION PROTECTION OF THE SIRINART NATIONAL PARK ACCORDING TO THE BALANCED SCORED CONCEPT

Abstract

Objectives of this study were mainly to (1) study problems of administration to increase capability of invasion protection, (2) investigate development guidelines of administration to increase capability of invasion protection, and (3) propose strategies of administration to increase capability of invasion protection of the Sirinart National Park for Department of National Parks, Wildlife and Plant Conservation. The Balanced Scored Concept of 4 aspects: external perspective, internal perspective, learning and growth perspective, and financial perspective were applied as conceptual framework of this study. Methodology of this research was designed the research design as mixed methods research applying quantitative research as a principal and qualitative research as a supplementary. The quantitative research was survey research collecting large amount of field data with questionnaires. Population was all 30,784 people residing in the areas of 3 sub-districts of Sirinat National Park, namely Cherngtalay Sub-district, Sakhu Sub-district, and Maikhaow Sub-district in Phuket Province. Total of 1,073 samples. Data analysis was presented in descriptive approach. Descriptive Statistics exercised were percentage, mean, standard deviation, multiple regression, and Pearson’s Correlation Coefficient. For qualitative data, in-depth interview of 9 experts, structured in-depth interview form, was also applied.
Findings of this research were (1) the major problem of administration was some officials of Department of National Parks, Wildlife and Plant Conservation had abandoned and disregarded the information dissemination regarding invasion protection of the Sirinart National Park in Phuket Province to the people; (2) the important development guidelines of administration was Department of National Parks, Wildlife and Plant Conservation should put emphasis on continuous information dissemination to the people for better invasion protection of the Sirinart National Park in Phuket Province; and (3) the major strategy of administration was the Department of National Parks, Wildlife and Plant Conservation should deploy strategy of administration to increase capability of invasion protection of the Sirinart National Park according to the Balanced Scorecard  Concept as the Key Performance Indicators and practical implementation.