Academic Journal Phranakhon Rajabhat University

INNOVATIVE ENTREPRENEURS AND THEIR ROLE IN CREATING MODERN ORGANIZATIONS

Chutamas Peeraphatchara — Wed, 20 Dec 2023 00:00:00 +0700

Innovative entrepreneurs serve as the primary driving force behind organizations, employing management strategies to ensure their survival and growth. However, the challenging and ever-changing contexts of today necessitate entrepreneurs to adapt their roles accordingly. This academic article presents a systematic literature review to explore the role of innovative entrepreneurs in the creation of modern organizations. Through an examination of concepts, theories, and relevant research, four key aspects of their roles in modern organization creation were identified: roles in generating business ideas and self-awareness, leveraging knowledge and its application, social roles, and effectively managing technology. The article also provides suggestions for future research in this field. Firstly, there is a need to investigate the role of entrepreneurs in community organizations, community enterprises, small and medium-sized enterprises, and industry-level enterprises, with a specific focus on understanding the trends of entrepreneurial roles that utilize innovation in organizational management. Secondly, interdisciplinary research is encouraged, incorporating concepts from various scientific fields to enhance our understanding of both internal and external phenomena related to innovation entrepreneurship. Lastly, there is a call for the development of specific theories pertaining to innovation, particularly those organizational models in response to the dynamic global landscape, with a particular emphasis on innovation and technology. Such theories would aid in comprehending the innovation process in management and contribute to the creation of new concepts and theories relevant to modern entrepreneurs and organizations.

THAI DISTILLED SPIRIT AS CULTURAL PRODUCT FOR LOCAL TOURISM DEVELOPMENT IN THAILAND

Khittawan Vorakhutttanon, Sarun Widtayakornbundit, Sopitha Sawangwong — Wed, 20 Dec 2023 00:00:00 +0700

Legalizing community liquor production in Thailand could boost tourism. Improving products derived from agricultural resources benefits the economy despite strict regulations imposed by large capitalists. Thailand should focus on product diversity, adding value to agricultural products, and promoting cultural items to preserve native farming products and promote sustainable development. This research article investigates the development of tourist attractions centered around community-produced spirits in Thailand, using case studies as research guidelines. It delves into the critical success factors of the Thai distilled spirits business. The current Thai alcohol market needs more community spirits due to capitalist monopoly. The Thai alcoholic beverage market was analyzed, noting the lack of community spirits due to the monopoly held by capitalist spirit production. The literature focuses on agri-tourism and cultural tourism, emphasizing the need for applied knowledge management. The result recommends amending the community liquor production law to generate income for community members by utilizing local agricultural products. The paper also addresses problems related to alcohol crisis management in Thailand's destination management and suggests that government officials should adopt a more flexible legal approach. The focus of destination management for development lies in utilizing locally distilled spirits to promote tourism. However, government support and inadequate understanding of health impacts hinder the Thai distilled liquor market. Future measures include conducting a market survey and amending the law.

THE MODEL OF LEGAL JUSTICE PROCESS FOR CONTROLLING THE DONATED MONEY

Akkradas Maneepak — Wed, 20 Dec 2023 00:00:00 +0700

This research aimed to address the following objectives: 1) studying issues related to donation solicitation, 2) identifying gaps in existing laws concerning donation solicitation, and 3) developing a legal model for the creation and effective implementation of new laws concerning donation solicitation. This research adopted a qualitative research method by analyzing documentary data including in-depth interviews with 11 stakeholders. In addition, foreign laws were analyzed in comparison with Thai laws to answer the research objectives. The research findings revealed that:The current donation solicitation has changed to different forms by using social media presenting content and illustrations to create sympathy or by organizing activities to raise more donations. In addition, nowadays, money is rapidly transferred via electronic transactions, so the scammers exploit legal gaps to seek benefits. Therefore, it seems appropriate to improve the new law in order to develop a legal justice system, control and supervise donated money by drafting the Solicitation or Donation Control Bill Amendment B.E. ..

TEACHER DEVELOPMENT STRATEGY OF LUANG NAMTHA TEACHER TRAINING COLLEGE, LUANG NAMTHA PROVINCE, LAO PEOPLE’S DEMOCRATIC REPUBLIC TO UPGRADE TO AN INSTITUTE

Wed, 20 Dec 2023 00:00:00 +0700

The objectives of this research were: 1) to formulate a development strategy for Luang Namtha Teacher Training College to become an institution, and 2) to evaluate the suitability of the development strategy of Luang Namtha Teacher Training College to become an institution. The samples used in this study were 134 personnel in Luang Namtha Teacher Training College, Lao People's Democratic Republic. The research instrument was an in-depth interview for use in focus-group discussion in order to develop a strategic plan to upgrade Luang Nam Tha Teacher College into an institution.

The results revealed that: there were 5 strategic issues gained from the development plan of Luang Namtha Teacher Training College as follows: 1) accelerating and providing funding for higher education at both doctoral and master's levels for teachers and administrators, 2) creating a system of organizational welfare in response to funding to develop and upgrade personnel's academic titles, 3) creating a network to support education and personnel development both within and outside the country, 4) developing information technology systems for personnel development within the organization, and 5) expediting policy proposals to increase the quota for recruiting civil servants to relevant agencies to encourage highly qualified outsiders to work in the college. The results of the assessment of the suitability of the teacher development strategy of Luang Nam Tha Teacher Training College to become an institution revealed that the most appropriate strategic issue was accelerating and providing funding for further study at the doctorate and master's levels of teachers and administrators.

THE PARTICIPATORY INTERNAL SUPERVISION MODEL FOR ENHANCING TEACHER LEARNING MANAGEMENT IN THE 21st CENTURY FOR SCHOOLS UNDER BANGKOK METROPOLITAN ADMINISTRATION

Jantra Chunjai, Sowwanee Sikkhabandit, Panya Teerawithayalers — Wed, 20 Dec 2023 00:00:00 +0700

This research aimed to 1) develop the participatory internal supervision model to promote teacher learning management in the 21st century for schools under Bangkok Metropolitan Administration, and 2) try out and evaluate the participative internal supervision model to promote teacher learning management in the 21st century. The target group used in the development and evaluation of the model is 15 experts obtained from purposive sampling. The target group used in the experiment and evaluation consists of 13 participants, including the school's director, deputy director, head staff, and teachers at Wat Hua Lamphong School. The research instruments included suitability, accuracy, utility, and feasibility assessment forms. The statistics used are mean and standard deviation.

The result shows that: 1) the participatory internal supervision model to promote teacher learning management in the 21st century for schools under Bangkok Metropolitan Administration consists of 3 main points including participatory internal supervision process, learning management in the 21st century, and factors leading to success, and 2) the result of suitability, accuracy, utility, and feasibility assessment of teacher learning management in the 21st century for schools under Bangkok Metropolitan Administration indicates an overall highest level.

PROFESSIONAL LEADERSHIP OF SCHOOL ADMINISTRATORS IN PHETCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Yuphadee Klinnoi, Khukrit Sklalaiy — Wed, 20 Dec 2023 00:00:00 +0700

The objectives of this research were to: 1) study the professional leadership of school administrators in Phetchaburi Primary Educational Service Area Office 1 and 2)compare the professional leadership of school administrators.The sample group consisted of 291 administrators and teachers under Phetchaburi Primary Educational Service Area Office 1. The instrument to collect quantitative data was a rating scale questionnaire. Statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, one-way analysis of variance, and pairwise comparison of mean scores by Chef's method.

The findings were as follows: 1) the administrators and teachers under Phetchaburi Primary Educational Service Area Office 1 had high opinions regarding the professional leadership of school administrators, both overall and in each aspect, and 2) the comparative results of the administrators and teachers’ opinions towards the professional leadership of school administrators were found that the administrators and teachers with different educational backgrounds had statistically insignificant differences in their opinions regarding the professional leadership of administrators, both overall and in each aspect, while the social and community leaders were significantly different at the .05 level. In addition, the administrators and teachers with different work experiences had statistically insignificant differences in their opinions regarding the professional leadership of school administrators and it was also found that the administrators and teachers working in schools of different sizes had statistically significant differences in their opinions regarding the professional leadership of school administrators at a statistical significance level of .05.

MOTIVATION AND NEEDS IN ATTENDING PRIVATE TECHNOLOGICAL COLLEGE UNDER THE OFFICE OF VOCATIONAL COMMISSION IN LAEMCHABANG INDUSTRIAL ESTATE AREA, CHONBURI

Pakpoom Boonjeed — Wed, 20 Dec 2023 00:00:00 +0700

The purposes of this research were 1) to study background of students in Private Technological College under the Office of Vocational Commission in Laemchabang Industrial Estate Area, Chonburi, 2) to study the students’ motivation and needs, 3) to compare their motivation and needs in attending private technological college by academic levels, and 4) to propose the guidelines to increase the number of student in accordance with their motivation and needs. The samples of 335 certificate level students were selected using Krejcie Morgan’s technique by stratified random sampling. A questionnaire with the reliability of 0.96, and an interview form on motivation and needs in attending private technological college were used as research instruments. Statistics used in data analysis were mean, standard deviation and ONE-WAY ANOVA. The research findings indicated that: 1) the students’ motivation and needs in attending private technological college were overall at a high level, including occupation in labor market, intuition, and personal aspect were found at a high level respectively while social aspect was found at a medium level. 2) The comparative results of the students’ motivation and needs in attending private technological college classified by level were found difference at the statistical significance level of .05. 3) The guidelines to increase the number of students in accordance with their motivation and needs consisted of 6 approaches including 1. Institution image creation, 2. Initiating dual vocational education system, 3. Teacher’s morale development, 4. Building Vocational Education reputation, 5. Creating continuous and sustainable activities, and 6. Internationalizing the vocational education.

GUIDELINES FOR ENHANCING PALI LANGUAGE TEACHING SKILLS IN BUDDHISM PROGRAM IN HIGHER EDUCATION INSTITUTIONS OF RAJABHAT UNIVERSITY GROUP

Wed, 20 Dec 2023 00:00:00 +0700

The purposes of this research were: 1) to study the problematic state of Pali language teaching in Buddhism program, 2) to analyze the guidelines for Pali language teaching in Buddhism program to align with the curriculum context, and 3) to propose the guidelines for enhancing Pali language teaching skills in Buddhism program. The research utilized a mixed research model, incorporating both a survey questionnaire and in-depth interviews through brainstorming group discussions. The statistics used for data analysis consisted of frequency, percentage, mean and standard deviation.

The research results showed that: 1) the problematic state of Pali language teaching in Buddhism program consisted of 4 following aspects: the total mean of learning media at the highest level (4.07), followed by the total mean of teaching and learning (3.84), the total average of teaching activities (3.74), and the total average of curriculum (3.71), respectively.

2) The analysis of guidelines for Pali language teaching in Buddhism program to align with the curriculum context revealed that (1) the technique of knowledge transmission in Pali language was not in accordance with students’ nature. Buddha’s style should be applied. (2) The students lacked motivation in learning Pali, so the teacher should provide rewards. (3) No up-to-date teaching materials were found, so various digital media should be brought to the classroom, and (4) there were some problems regarding the curriculum, so the courses should be the same in every educational institution.

3) The new form of knowledge on suitable guidelines for enhancing Pali language teaching skills in Buddhism program was CLIA MODEL, where C = Curriculum, Pali language curriculum at the higher education level, L = Learning Outcome. Excellent Pali language I = Instructional Media A = Activity Pali language learning activities.

ESSAY WRITING SKILLS DEVELOPMENT OF MATTHAYOMSUKSA 1 STUDENTS USING COOPERATIVE INTEGRATED READING AND COMPOSITION (CIRC) AND CONCEPT MAPPING

Nuttamon Chansai, Wilaiphorn Witchayawat — Wed, 20 Dec 2023 00:00:00 +0700

This research aimed to: 1) develop a learning management plan using Cooperative Integrated Reading and Composition (CIRC) technique combined with concept mapping, 2) compare essay writing skills against the criteria of 70 percent, and 3) study the satisfaction level of Matthayomsuksa 1 students towards learning management using Cooperative Integrated Reading and Composition (CIRC) technique combined with concept mapping. The sample group consisted of 35 Matthayomsuksa 1 students from one school in Chiang Rai province in the first semester of the academic year 2023, selected through simple random sampling. The research tools included: 1) a learning management plan utilizing Cooperative Integrated Reading and Composition (CIRC) technique combined with concept mapping, 2) a test to assess essay writing skills, and 3) a questionnaire to measure students' satisfaction with the learning management using Cooperative Integrated Reading and Composition (CIRC) technique combined with concept mapping. The statistics used for data analysis were effectiveness index, mean, standard deviation, and t-test

The findings indicated that: 1) the learning management plan utilizing Cooperative Integrated Reading and Composition (CIRC) technique combined with concept mapping met the established criteria, 2) students' essay writing skills after the intervention were significantly higher than the 70 percent benchmark at the .05 statistical significance level, and 3) students' satisfaction with the learning management using Cooperative Integrated Reading and Composition (CIRC) technique combined with concept mapping was at the highest level.

THE APPLICATION OF MIND MAPPING FOR ENGLISH VOCABULARY LEARNING OF GRADE 8 STUDENTS, IN SICHUAN PROVINCE, CHINA

Rouyi Pu, Nipaporn Sakulwongs — Wed, 20 Dec 2023 00:00:00 +0700

This mixed methods research compared Grade 8 students’ learning achievement before and after the use of Mind Mapping and examined their attitude towards the use of Mind Mapping in English vocabulary course in Sichuan Province, China. The sample group consisted of 30 students who enrolled in a English vocabulary course in 2023 Academic Year. Quantitative data and qualitative data were collected applying six lesson plans, pretest, posttest, and semi-structured interview. The quantitative data were analyzed using mean, standard deviation as well as Paired Sample T-Test. The qualitative data were analyzed using thematic analysis.

The results showed that after the use of Mind Mapping, the students’ posttest score (x̅=20.30, SD=4.19) was higher than that of the pretest score (x̅=13.33, SD=4.50), resulting in the significant mean difference of 6.97 points. The students’ responses from the semi-structured interview suggested that the students had a positive attitude towards the use of Mind Mapping in a English vocabulary course. Therefore, the use of Mind Mapping provides another effective method for the teaching of Chinese middle school English vocabulary courses.

THE APPLICATION OF INTERACTIVE GAME TEACHING METHOD FOR ENGLISH SPEAKING SKILL OF GRADE 6 STUDENTS IN SICHUAN PROVINCE, CHINA

Jia Liu, Nipaporn Sakulwongs — Wed, 20 Dec 2023 00:00:00 +0700

This study compared grade 6 students' English speaking ability before and after using an Interactive Game Teaching Method and investigated their satisfaction with the use of an Interactive Game Teaching Method in an English-speaking course in Sichuan Province, China. The sample group consisted of 30 grade 6 students from Sichuan Province, China. Quantitative data was collected through 4 lesson plans, a pretest, a posttest, and a questionnaire. It was analyzed using means, standard deviations, and paired sample t-test. The data collection lasted for 4 weeks and the teaching experiment was conducted online due to the pandemic. The results of the pretest and post-test showed that the students in the sample group improved their language-speaking skills with a pretest score (x̅=22.03, SD=4.48) and a post-test score (x̅=28.97, SD=4.06). The data collected from the questionnaire indicated that all items were rated highly. The majority of students in the sample group expressed positive satisfaction with the use of the Interactive Game Teaching Method in learning English. This study demonstrated that the use of the Interactive Game Teaching Method provided an alternative and effective method for learning English.

THE EFFECTS OF USING GAME-BASED INSTRUCTION ON THE ENGLISH GRAMMAR ABILITY OF 1ST YEAR STUDENTS IN A SOUTHERN RAJABHAT UNIVERSITY

Siripa Thanyaphaisan, Wannaprapha Suksawas, Areerug Mejang — Wed, 20 Dec 2023 00:00:00 +0700

The purposes of this research were to: 1) compare the English grammar ability of 1^st year students at a Southern Rajabhat University before and after learning English grammar through game-based instruction, 2) compare the English grammar ability of 1^st year students after learning English grammar through game-based instruction and through traditional teaching method, and 3) study students’ satisfaction towards learning English grammar through game-based instruction.The research samples consisted of 62 1^st year students of a Southern Rajabhat University, obtained by multi-stage sampling. One class was randomly assigned as an experiment group and another class was assigned as a control group. The research instruments included 1) game-based instructional plans, 2) instructional plans basing on traditional teaching method, 3) an English grammar ability test, and 4) a questionnaire to assess students’ satisfaction towards learning English Grammar through game-based instruction. The statistics used for data analysis were mean, standard deviation and t-test.

The research findings revealed that: 1) the English grammar ability of 1^st year students was higher than their pre-learning counterpart ability at the .01 level of statistical significance, 2) English grammar ability of 1^st year students after learning through game-based instruction was higher than the ability of the students learning through traditional teaching method at the .01 level of statistical significance, and 3) the students’ satisfaction towards learning English grammar through game-based instruction was at the highest level.

THE INFLUENCE OF SOCIAL ENVIRONMENTAL FACTORS ON BEHAVIORAL ATTITUDES TOWARDS IMITATING UNETHICAL BUREAUCRATIC PRACTICES AMONG GOVERNMENT-ORIENTED STUDENTS: A CASE STUDY OF BANSOMDEJCHAOPRAYA RAJABHAT UNIVERSITY STUDENTS

Tachaya Wanabovorndej, Surasak Toprasee — Wed, 20 Dec 2023 00:00:00 +0700

The problem of corruption within the bureaucratic system has long been prevalent and common among certain public officials. This issue has led to severe damage to the country. One contributing factor to their corrupt behavior arises from their perception of the existence of corruption problems within bureaucratic systems since their early years. Frequent exposure to various news involving corrupt behaviors within the bureaucratic system by the mass media has also familiarized them with those practices among public officials in different public organizations to varying extents. Another significant reason concerns the social perception of people's behavior, including chaotic behavior, non-compliance with laws, and other social order issues. This has acquainted people in society with corrupt behaviors. Take the following behaviors as apparent examples: using influential connections to enroll kids in popular schools, violating traffic laws, and cheating in examinations, etc. These conducts will significantly serve as bad examples for the younger generation, encouraging them to adopt and follow corrupt behaviors as common practices. Consequently, future public officers may also follow these unethical traits as they have long been perceived in Thai society.

The research aimed to: 1) study the behavioral attitudes towards imitating unethical bureaucratic practices among government-oriented students, 2) study the social environmental factors that influence behavioral attitudes towards imitating unethical bureaucratic practices among government-oriented students, 3) compare behavioral attitudes towards imitating unethical bureaucratic practices among government-oriented students based on personal factors, and 4) investigate the relationship between social environmental factors and behavioral attitudes towards imitating unethical bureaucratic practices among government-oriented students. The sample consisted of 345 students, and the data collection instrument was a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, t-test, F-test, and multiple regression.

The research results revealed that:

1. The overall behavioral attitudes of students oriented towards employment as public officials imitating unethical bureaucratic practices were moderately low.
2. The overall social environmental factors related to unethical bureaucratic practices among students oriented towards employment as public officials were moderately low.
3. The comparison of behavioral attitudes towards imitating unethical bureaucratic practices among students oriented towards employment as public officials by personal factors revealed a statistically significant difference, specifically concerning the parents or guardians.
4. The relationship between the overall social environmental factors and behavioral attitudes towards imitating unethical bureaucratic practices among students oriented towards employment as public officials was examined. The results of the multiple regression test revealed that attitudes towards corruption, dishonest behavior in education, and motivation to resist corruption were correlated with behavioral attitudes towards imitating unethical bureaucratic practices among students oriented towards employment as public officials.

A COMPARISON OF COOPERATITVE EDUCATION LEARNING ATTITUDES BETWEEN STUDENTS OF KING MONGKUT’S UNIVERSITY OF TECHNOLOGY NORTH BANGKOK AND KING MONGKUT’S INSTITUTE OF TECHNOLOGY LADKRABANG

Tanatcha Kongsong — Wed, 20 Dec 2023 00:00:00 +0700

The objectives of this research were: 1) to study the level of cooperative education learning attitude, perception, learning abilities, provision of learning support, preparation for cooperative education, and teaching and learning processes, categorized by university, 2) to examine the correlation between perception, learning abilities, provision of learning support, preparation for cooperative education, and teaching and learning processes affecting cooperative education learning attitude, 3) to compare personal factors and cooperative learning attitude among the students at King Mongkut's University of Technology North Bangkok and King Mongkut's Institute of Technology Ladkrabang, and 4) to compare the opinions of students from the two institutions toward the cooperative education learning. The population consisted of 8,080 third-year students from both King Mongkut's University of Technology North Bangkok and King Mongkut's Institute of Technology Ladkrabang. The sample size was determined as 382 participants, selected through random purposive sampling. This research utilized an online questionnaire to gather data. A total of 309 completed questionnaires were returned. Data were analyzed by using frequency, percentage, mean, standard deviation, Pearson's correlation, and one-way ANOVA analysis of variance. In cases where differences were found, intricate comparisons were conducted using the Sheffe' method, employing computerized statistical programs. The findings indicated that:

1) The students from both institutions exhibited high level of cooperative learning attitude, perception, learning abilities, provision of learning support, preparation for cooperative education, as well as teaching and learning processes across all aspects.

2) The perception, learning abilities, provision of learning support, preparation for cooperative education, and teaching and learning processes were positively correlated with their attitudes towards cooperative education at a moderate level.

3) The comparative results of personal factors and attitudes towards cooperative education of the students from both universities in the aspects of gender, age, monthly income, and affiliated university showed no differences in every aspect, and

4) The comparison of opinions on cooperative education between students from both universities revealed that students from King Mongkut's University of Technology North Bangkok had more positive opinions towards cooperative education than ones from the other university.

A COMPETITIVE ENVIRONMENT OF REAL ESTATE BUSINESS IN THE SPECIAL ECONOMIC ZONE, CHIANG RAI PROVINCE

Kanthadong Kanthadong, Nawin Promjaisa — Wed, 20 Dec 2023 00:00:00 +0700

After Chiang Rai was declared as a Special Economic Zone, groups of investors and businessmen, both domestic and foreign, were interested in investing in the area for industrial and service businesses. But due to the country's economic slowdown, the regional economy was affected as well. This research article aimed to study the competitive environment in the real estate business in the Special Economic Zone of Chiang Rai Province. The research areas covered three districts in the special economic zones in Chiang Rai; Mae Sai District, Chiang Khong District, and Chiang Saen district. The 400 samples used in the study consisted of Bank credit officers, entrepreneur groups, and real estate consumers. The research instrument used in this study was a questionnaire on competition in the real estate business. The results showed that the real estate business in the Special Economic Zone in Chiang Rai was influenced by several factors that affected the approach to driving or increasing the business's potential. These factors included the investment situation, the creation of competitive advantages, and consumer behavior. Consumers were the most essential part of the real estate market. The types of real estate investments in the area were divided based on the context of each district. For example, in Mae Sai District, the focus was on investments in shopping centers and finances. In Chiang Saen District, the emphasis was on developing a quality tourism center and an international port, while Chiang Khong District played a pivotal role as a logistics center.