Information Exposure Behavior and Online Social Media Literacy of Senior High School Students in Muang District, Nakhonsawan Province

Main Article Content

จารุวรรณ กมลสินธุ์ [Charuwan Kamolsin] จารุวรรณ นิธิไพบูลย์ [Jaruwan Nitipaiboon]

Abstract

The present research is quantitative research and the sample was 400 senior high school students in Muang district, Nakhon Sawan province. The results of the present research were as follows 1) Most of the samples were female (69.5%), in the fourth grade (38.8%); 2) The sample had information exposure behavior from traditional media (mean = 2.61) and online social media exposure behavior (mean = 3.91); 3) The sample had the ability of online social media literacy at a high level (mean = 4.03); and 4) The results of the hypothesis test showed that senior high school students in Muang district, Nakhon Sawan province from various grades, had different levels of exposure to traditional media, and that the online social media, frequency of online social media exposure (per week) and duration of online social media exposure (per day) were statistically significant at the level of 0.05. Senior high school students in Muang district, Nakhon Sawan province, with different marital status of their parents, had significantly different traditional media exposure behavior at the 0.05 level of statistical significance. Senior high school students in Muang district, Nakhon Sawan province, who lived in different types of accommodations had different information exposure behavior, frequency of exposure to online social media (per week) and the duration of online social media exposure (per day) at 0.05 level of statistical significance. 5) The result of the hypothesis test showed that students with different marital status of their parents had significantly different levels of online social media literacy at 0.05 level of statistical significance.

Keywords

Article Details

How to Cite
[Charuwan Kamolsin]จ. ก., & [Jaruwan Nitipaiboon]จ. น. (2019). Information Exposure Behavior and Online Social Media Literacy of Senior High School Students in Muang District, Nakhonsawan Province. Journal of Business, Economics and Communications, 14(1), 150-167. Retrieved from https://www.tci-thaijo.org/index.php/BECJournal/article/view/112103
Section
บทความวิจัย (Research article)

References

1. Benjarongkij, Y. (1991). Media receiver analysis. Bangkok: Chulalongkorn University Press.

2. Biggins, O. (2012). Media and information literacy. Suthiparithat Journal, 26(80), 147-161.

3. Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika Journal, 16(3), 297-334.

4. Jitsang, K. (2014). Relationship between personal and group factors with internet literacy skills of youth in Khon Kaen municipality. Information Journal, 21(1), 46-60.

5. Kaewthep, K. (1999). Communication for development. Bangkok: The Thailand Research Fund Research Report.

6. Kawesuti, S. (2010). Internet usage behavior, media literacy and self-protection form internet privacy violations. Master Thesis, M.A. (Communication Arts), Chulalongkorn University, Bangkok.

7. Kongrath, P. (2011). Study of social networking behavior of teenagers in Thailand: Facebook case study. Master Thesis, M.S. (Technology Management), Thammasat University, Bangkok.

8. Michael, A. Z. and O’Neil, K. (1976). How to implement privacy and security. New York: S.I. Theorem.

9. National Statistical Office Thailand. (2016). Explore the use of information and communication technology in the household, 2019. Retrieved March 8, 2017, from http://service.nso.go.th/nso/web/survey/surtec5-1-3.html

10. Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.

11. Office of Secondary Educational Service Area 42, Nakhon Sawan and Uthai Thani. (2015).
High school student statistics in Nakhon Sawan province. Retrieved March 6, 2017,
from http://www.secondary42.obec.go.th/

12. Office of the National Broadcasting and Telecommunications Commission. (2013). What is media literacy?. Retrieved March 8, 2017, from http://bcp.nbtc.go.th/th/detail/2017-01-24-23-12-51

13. Potter, W. J. (2011). Media Literacy (6th ed.). California: SAGE.

14. Promvongsa, S. (2010). Internet behavior and media literacy according to the perception of upper secondary school students in Nong Bua Lam Phu province. Master Thesis, M.A. (Communication Technology), Udon Thani Rajabhat University, Udon Thani.

15. Rattanapornnukul, J. (2007). Media exposure behavior of generation M in Mueang district Chiang Mai province. Independent Study, M.B.A., Chiang Mai University, Chiang Mai.

16. Reid, A. (2014). Five online standards and ethics pointers for journalists. Retrieved March 10, 2017, from http://www.journalism.co.uk/news/five-online-standards-and-ethics-pointers-forjournalists/s2/a552745/

17. Somjing, J. (2014). Media and information literacy and deviant behavior of youth who are at risk in Trang province. Master Thesis, M.A. (Communication Arts and Information), Kasetsart University, Bangkok.

18. Suna, N. (2012). Media literacy in using online media of undergraduate students in department of Digital Communication. Master Thesis, M.A., Maejo University, Chiang Mai.

19. The National Press Council of Thailand. (2010). The National Press Council of Thailand and the News Broadcasting Council of Thailand Guideline topic the use of social media in the mass media 2010. Retrieved March 6, 2017, from http://www.presscouncil.or.th/?page_id=64

20. Treerayapiwat, M. (2010). Journalist and social media. Retrieved March 6, 2017, from
http://www.tja.or.th/index.php?option=com_content&view=article&id=1683%3A-social-media-&catid=46%3Aacademic&Itemid=7

21. Warren, S. D. and Brandeis, L. D. (1890). The right to privacy. Retrieved March 6, 2017, from
https://www.cs.cornell.edu/~shmat/courses/cs5436/warren-brandeis.pdf

22. Williamson, A. (2013). Social media guidelines for parliaments. Retrieved March 15, 2017, from http://www.ipu.org/PDF/publications/SMG2013EN.pdf

23. Yamane, T. (1973). Statistics: An introductory analysis (3rd ed.). New York: Harper and Row.

24. Yenjabok, P. (2009). Decrypt the idea for media literacy. Bangkok: Offset Creation.