Miss Strategic Communications on Public Issues: Approaches to Restoration Conservation and Sustainable Benefit Utilization: A Case Study of Blue Swimming Crab Sustainability Project in Kung Krabaen Bay Royal Development Study Center

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ภารดี พึ่งสำราญ [Paradee Phuengsamran] สุทธินันท์ โสตวิถี [Suttinun Sotwitee] ประจวบ ลีรักษาเกียรติ [Prachuab Leeruksatiat] ฐกร ค้าขายกิจธวัช [Thakorn Kakhaikittawat]

Abstract

This research aims to study the strategic communication on public issues and the road map of restoration, conservation and sustainable mutual benefit utilization in Blue Swimming Crab Sustainability Project in Kung Krabaen Bay Royal Development Study Center. The research found that the strategic communication on public issues utilized networking strategy and integrated communication. The mission was to achieve engagement between government, business sector, commercial fisheries and local fisheries to create a common network covering. By analyzing the audience from the fishing area, it was found that the defining objectives aimed to involve the community in all projects to transfer knowledge to cover all areas. The core strategic communication was using messages that can lead to changes that point to sustainable mutual benefit utilization, visiting sites to create mutual agreement, providing demonstration as channels for communication, and allocating resources to specific equipment and personnel consultation. For the road map of restoration, conservation and sustainable mutual benefit utilization, the central agency or key informants used methods of raising awareness and responsibility to network leaders, members, in the community according to the 7-step fisheries management approach. Additionally, the Blue Swimming Crab Sustainability Project used communication network system to achieve sustainable benefit utilization.

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Article Details

How to Cite
[Paradee Phuengsamran]ภ. พ., [Suttinun Sotwitee]ส. โ., [Prachuab Leeruksatiat]ป. ล., & [Thakorn Kakhaikittawat]ฐ. ค. (2019). Miss Strategic Communications on Public Issues: Approaches to Restoration Conservation and Sustainable Benefit Utilization: A Case Study of Blue Swimming Crab Sustainability Project in Kung Krabaen Bay Royal Development Study Center. Journal of Business, Economics and Communications, 14(2), 79-93. Retrieved from https://www.tci-thaijo.org/index.php/BECJournal/article/view/129408
Section
บทความวิจัย (Research article)

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