Factors Influencing Internet Banking Customers towards Commercial Bank Prompt Pay System

Main Article Content

กมลวรรณ เป็งละวรรณ์ [Kamonwan Penglawan] นิตยา เจรียงประเสริฐ [Nittaya Jariangprasert]

Abstract

The objective of this study was to study factors influencing Internet banking customers towards Commercial Bank Prompt Pay System. This study applied Unified Theory of Acceptance and Use of Technology Model (UTAUT). The data were collected via questionnaire of 300 Internet Banking users who also registered for Prompt Pay Services of one Commercial Bank. The data were analyzed using statistics: frequency, percentage, average and multiple regression. The results showed that questionnaire respondents were mostly male, aged 25-34 years old and private employees. The results from the multiple regression analysis found that the factors positively influencing acceptance of prompt pay system were effort expectancy, social influence and facilitating conditions. The most influential factor was facilitating conditions. Multiple regression analysis classified by experience of using Internet banking found that the factors positively influencing acceptance prompt pay system were social influence and facilitating conditions. The most influential factor was facilitating conditions.

Keywords

Article Details

How to Cite
[Kamonwan Penglawan]ก. เ., & [Nittaya Jariangprasert]น. เ. (2019). Factors Influencing Internet Banking Customers towards Commercial Bank Prompt Pay System. Journal of Business, Economics and Communications, 14(2), 153-164. Retrieved from https://www.tci-thaijo.org/index.php/BECJournal/article/view/136401
Section
บทความวิจัย (Research article)

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