Organization Management Affecting the Competitiveness of Tapioca Starch Businesses in Thailand

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ดุสิต พิทยาธิคุณ [Dusit Pittayathikhun] ชัยวุฒิ จันมา [Chiwut Junma] วรรณสินท์ สัตยานุวัตร์ [Wanasin Sattayanuwat]

Abstract

The purposes of this research are 1. To study present conditions of organization management of tapioca starch businesses in Thailand 2. To study the competitiveness of tapioca starch businesses in Thailand 3. To study the management factors that affect the competitiveness of tapioca starch businesses in Thailand by using quantitative research. The data were collected from 78 executives of tapioca starch businesses in Thailand. It equaled 83 percent of the total population. The instrument using in this research was a questionnaire and the data were analyzed using descriptive statistics, inferential statistics, percentage, average, standard diviation, corelation and multiple regression. The research found that 1. At present, using of management factors are at a high level in all aspects which are (from max to min) Structure, Strategy , Style of management, System, Shared values Skill and Staff. 2. The competitiveness of tapioca starch businesses in Thailand is at a high level in all aspects which are (from max to min) Quality of product, Cost  leader, Customer response, Innovation and differentiation 3. Management factors that affect competitiveness of tapioca starch businesses in Thailand with statistically significance at the level of .05 are Strategy (β = 0.357) and Systems (β = 0.260). The change in the competitiveness of tapioca starch businesses in Thailand can be explained by using management factors consisting of Strategy and Systems at 44.8 % (Adj.R2 = 0.448).

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How to Cite
[Dusit Pittayathikhun]ด. พ., [Chiwut Junma]ช. จ., & [Wanasin Sattayanuwat]ว. ส. (2019). Organization Management Affecting the Competitiveness of Tapioca Starch Businesses in Thailand. Journal of Business, Economics and Communications, 14(2), 20-29. Retrieved from https://www.tci-thaijo.org/index.php/BECJournal/article/view/152013
Section
บทความวิจัย (Research article)

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