ปัจจัยที่ส่งผลต่อการคงอยู่ในองค์กรของพนักงานศูนย์การค้า

Authors

  • นภัสนัท์ แจ่มฟุ้ง Graduate Student, Doctor of Philosophy degree in Applied Pshchology, Srinakharinwirot University
  • อัจศรา ประเสริฐสิน
  • นันท์ชัตสัณห์ สกุลพงศ์

Keywords:

employee retention, job satisfaction, work motivation, organizational commitment, learning organization

Abstract

The purpose of this quantitative research was to study the causal factors of employee retention in shopping center businesses. This research based on theory about Job satisfaction, Work motivation, Organizational commitment and Learning organization. Questionnaires were distributed to 630 samples as part of the quantitative research who are employees of shopping center that located in Bangkok and provinces. Data were collected by multistage stage sampling and were analyzed by structured equation modeling (SEM) technique. The result showed that the proposed model fitted with the empirical data (  = 218.479, df = 211, p = .347, SRMR = .025, RMSEA = .007, AGFI = .962). The result of SEM showed that 1) Organizational commitment had the highest total effect on employee retention ( = .428, p < .01) and followed by Job satisfaction ( = .295, p < .01), Work motivation ( = .281, p < .01) and Learning organization ( = .271, p < .01)  2) Job satisfaction had the highest direct effect on employee retention ( = .295, p < .01) and followed by organizational commitment ( = .288, p < .01), work motivation ( = .281, p < .01) and Learning organization ( = .271, p < .01) 3) Organizational commitment had the indirect  effect on employee retention ( = .14, p < .01).

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Published

2019-07-31

How to Cite

แจ่มฟุ้ง น., ประเสริฐสิน อ., & สกุลพงศ์ น. (2019). ปัจจัยที่ส่งผลต่อการคงอยู่ในองค์กรของพนักงานศูนย์การค้า. The Periodical of Behavioral Science, 25(2), 1–22. Retrieved from https://so06.tci-thaijo.org/index.php/BSRI/article/view/169426