INFLUENCE FACTORS OF RECYCLING INTENTION ON COURIERS’ CARTON: SIX CITIES IN CHINA BY A RANDOM SAMPLING
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Published:
Jun 30, 2019
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Abstract
This paper examines what factors will affect the consumers’ intention to recycle courier cartons. According to Theory of Planned Behavior, the objective of this research was to investigate the effect of environmental protection awareness, green consumption cognition, economic incentive, and convenience of recycling on the consumers’ intention to recycle courier cartons. The research respondents were from first- and third-tier cities in the coastal region of southeastern China, such as Shanghai, Guangzhou, Shenzhen, Shantou, Jieyang and Chaozhou. A systematic random sampling was taken, and a total of 456 valid questionnaires were finally collected. The research performes multiple regression analysis, with environmental protection awareness, green consumption cognition, economic incentive, convenience of recycling as independent variables, and the consumers’ intention to recycle courier cartons as the dependent variable. The results of the analysis are summarized as follows. First, environmental protection awareness, green consumption cognition, economic incentive, and convenience of recycling have influence on the consumers’ intention to recycle courier cartons. Second, when comparing these four variables, green consumption cognition of consumers had the greatest impact on the consumers’ intention to recycle courier cartons.
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Shen, L., Chen, M., Lin, X., & Liu, J. (2019). INFLUENCE FACTORS OF RECYCLING INTENTION ON COURIERS’ CARTON: SIX CITIES IN CHINA BY A RANDOM SAMPLING. Chinese Journal of Social Science and Management, 3(1), 40–56. Retrieved from https://so01.tci-thaijo.org/index.php/CJSSM/article/view/199624
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Research Articles
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References
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Jin, Z. Y. (2011). Research on Economic Incentives for Energy–Efficiency Renovation for Existing Residential Buildings in Northern Heating Areas. Doctoral Dissertation, Harbin Institute of Technology. [in Chinese]
Lan, Y. & Zhu, Q. H. (2009). An Empirical Analysis on the Determinants of Residents’ Behavior Intention towards the Recycling of Used Household Electronic Appliances. Forecasting, 28(1), 65-70.
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Li, H. (2008). Research of Economic Incentive Policies of Building ENERGY Efficiency and the Relevant Problems. Master Dissertation, Xi’ an University of Architecture and Technology. [in Chinese]
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Lin, H. T. (2018). Research on System Dynamics (SD) about Influential Factors of Express Packing Wastes Recycling in Urban Community. Master Dissertation, Taiyuan University of Technology. [in Chinese]
Mao, J. G. & Luo, C. H. (2017). An empirical study on the low-carbon consumption intention of urban residents in Changsha from the perspective of public policy. Journal of Changsha University, 31(5), 75-80.
Nixon, H. & Saphores, J. D. (2007). Financing electronic waste recycling Californian households’
willingness to pay advanced recycling fees. Journal of Environmental Management, 84(4), 547-559.
Priyanka, S. & Saumya, S. (2017). Comparing Risks and Benefits for the Value Enhancement of Online Purchases. Gadjah Mada International Journal of Business, 19(3), 307-326.
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Ruchi, V. D., Gyan, P. & Deepti, V. (2018). E–tailing Post Demonetization: An Empirical Study Using Theory of Planned Behavior (TPB). BVIMSR’s Journal of Management Research, 10(2), 180-193.
Si, L. S. (2002). Empirical study on the green consumption concept and behavior of Chinese consumers. Consumer Economics, 5, 39-42. [in Chinese]
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Stacey, A. M.., BA, H., Katherine, M. W. & Patricia, L. (2016). Sign and Share: What Influences Our Participation in Online Microvolunteering. Cyberpsychology, Behavior, and Social Networking, 9(4), 257-263.
Tonglet, M., Philips, P. & Read, A. (2004). Using the Theory of Planned Behavior to Investigate the Determinants of Recycling Behavior. Resources, Conservation and Recycling, 41(3), 191-204.
Vining, J. & Ebreo, A. (1990). What Makes a Recycler ? A Comparison of Recyclers and Non-Recyclers. Environment & Behavior, 22(1), 55-73.
Wan, Y. S., Cheng, J. M., Wu, J. X., Fei, L. C. & Xu, Y. T. (2017). Differences between rural homestead exit intention and exit behavior based on theory of planned behavior. Resources Science, 39(07), 1281-1290.
Wang, B. (2014). Research on the long-term mechanism of expanding consumer demand of China. Doctoral Dissertation, Liaoning University. [in Chinese]
Wang, C., Lv, X. B. & Sun, Q. (2017). A Study on the Influencing Factors of Residents’ Participation in ‘Online Collection’. Chinese Journal of Management, 14(12), 1847-1854.
Wang, H. N., Shao, Y. X. & Xue, Q. T. (2018). Research of Attribution of Environmental Protection Responsibility, Perception of Environmental Protection Effectiveness and Pro-environmental Behavior. Journal of Huaqiao University (Philosophy & Social Sciences), 4, 128-140. [in Chinese]
Wang, K., Wang, Y. W. & Zhu, J. M. (2018). Logistic model-based analysis of influencing factors of residents’ willingness to recycle used mobile phones. Journal of science in normal universities, 38(1), 5-8+22. [in Chinese]
Wang, T. T. (2015). Study on the Factors of Public Behavior of Source Separation of Living Garbage. Master Dissertation, Zhejiang Sci-Tech University. [in Chinese]
Xu, Q. & Li, H. Y. (2018). Innovation research on information service platform of Shared express box recycling supply chain — taking Suning as an example. Modern marketing, 11, 95-96. [in Chinese]
Xu, Z. D. (2011). Research on the recycling intention of waste mobile phones of urban consumers in China. Commercial Research, 5, 185-189. [in Chinese]
Yang, B. B. (2015). Waste Household Electronic Appliance Recycling Influencing and Characterization of Urban Resident —— Taking Mount Emei As an Example. Master Dissertation, Southwest Jiaotong University. [in Chinese]
Yang, T. Y., Len, H. L. & Sun, Y. H. (2018). Green recycling of college students’ paper express packaging based on SPSS analysis. Market Modernization, 16, 30-31. [in Chinese]
Yao, Y. X. (1993). Introduction to Dialectics of Environmental Protection. China: Environmental Science Press. [in Chinese]
Young, R. D. (1993). Changing Behavior and Making It Stick: the Conceptualization and Management of Conservation Behavior. Environmental & Behavior, 25, 485-505.
Yu, Z. Y. (2018). Study on Campus Food Waste and Plastic Disposable Tableware Recycling System. Master Dissertation, Beijing University of Posts and Telecommunications. [in Chinese]
Zhang, S. (2012). Research on Chinese Urban Citizen Household Waste Recycling Mechanism. Master Dissertation, Jiangxi University of Finance & Economics. [in Chinese]
Zhang, T. S. (2017). A Study on the Influence Mechanism of Consumers’ Values on Green Consumption Intention in the Background of Chinese Culture —— Analysis Path Based on Environmental Consciousness and the Green Consumption Psychology. Doctoral Dissertation, Jilin University. [in Chinese]
Zhao, Y. P. (2018). A brief analysis of environmental protection and the improvement of environmental protection awareness. Resources Economization & Environmental Protection, 9, 123. [in Chinese]
Zheng, R. P. (2015). Behavioral investigation and analysis of green consumption cognition and intention. Brand, 8, 40+42. [in Chinese]
Zou, Y. L. (2015). Research on the Influencing Factors of Consumers’ Used Mobile Phones Network Recycling Winningness. Master Dissertation, Tianjin University of Technology. [in Chinese]
Bai, Y. (2014). Theoretical model and empirical study on the factors influencing individuals’ persistent behavioral intention in online games. Master Dissertation, Shanxi Normal University. [in Chinese]
Chen, H. M. (2013). Study on the Low–Carbon Consumption Behavior and its Influencing factors of City Residents. Master Dissertation, Jiangnan University. [in Chinese]
Chen, H. Y. & Zhang, S. L. (2018). Convenience becomes the core leverage point for users to recycle mobile phones. Retrieved December 9, 2018, from https://www.cinic.org.cn/zgzz/yx/456380.html [in Chinese]
Chen, Z. F., Chen, J. Y., Zhang, B., Wang, K. & Wang, Z. H. (2013). Study on the Influence Factors of Residents Participating Behavior in the Recycling of Electrical and Electronic Waste: A Case from Beijing. Ecological Economy, 2, 178-183.
Dan, W. X., Chang, Y. R., Wang, M. & Zhong, Z. (2018). Research on Shared express boxes under green economy--taking Suning Tesco as an example. Modern Business, (29), 13-14. [in Chinese]
Fishbein, M. (1967). Attitudes and prediction of Behavior. New York: Wiley.
Fornell, C. D. & Larcker, F. (1981). Evaluating structural equation models with unobservable. Journal of Marketing Research, 18(1), 39-50.
Gao, Y. (2018). Research on Recycling Self-run E-commerce’ Parcel Carton Strategy Selection Considering Customer Behavior. Master Thesis, Beijing Jiaotong University. [in Chinese]
Hansmann, R., Bernasconi, P., Smieszek, T., Loukopoulos, P. & Scholz, R. W. (2006). ‘Justifications and Self-organization as Determinants of Recycling Behavior: The Case of Used Batteries’. Resources, Conservation and Recycling, 47(2), 133-159.
Hine, J. M., Hungerford, H. K. & Tomera, A. N. (1986). Analysis and synthesis of research on responsible environmental behavior: Ameta-analysis. The Journal of Environmental Education, 18(2), 1-8.
Hu, L. M. & Yu, F. M. (2012). On Consumers’ Behavioral Intention of Recycling E-waste. Journal of Hangzhou Dianzi University (Social Sciences), 8(3), 19-24.
Ji, L. (2018). Policy Recommendations for Improving the Reverse Logistics of Packaged Waste. Jiangsu Commercial Forum, 10, 56-58. [in Chinese]
Jiang, Y. M. (2011). The Study about Relationship between Green Consumption Attitude and Behavior of Chinese Consumer. Master Dissertation, Shandong University. [in Chinese]
Jin, Z. Y. (2011). Research on Economic Incentives for Energy–Efficiency Renovation for Existing Residential Buildings in Northern Heating Areas. Doctoral Dissertation, Harbin Institute of Technology. [in Chinese]
Lan, Y. & Zhu, Q. H. (2009). An Empirical Analysis on the Determinants of Residents’ Behavior Intention towards the Recycling of Used Household Electronic Appliances. Forecasting, 28(1), 65-70.
Li, C. (2012). The research of Regulatory Focus and Cognitive Level Affecting Willingness of consumer online shopping. Master Dissertation, Southwestern University of Finance and Economics. [in Chinese]
Li, H. (2008). Research of Economic Incentive Policies of Building ENERGY Efficiency and the Relevant Problems. Master Dissertation, Xi’ an University of Architecture and Technology. [in Chinese]
Li, L. J. (2014). Analysis of employment psychology and influencing factors of graduates from higher vocational colleges — a case study of Shenzhen polytechnic. Career Horizon, 10(8), 119-122. [in Chinese]
Lin, H. T. & Li, E. P. (2017). An empirical study on the recycling promotion strategy of express packaging materials — from the perspective of urban residents. Review of Economic Research, 70, 130-134. [in Chinese]
Lin, H. T. (2018). Research on System Dynamics (SD) about Influential Factors of Express Packing Wastes Recycling in Urban Community. Master Dissertation, Taiyuan University of Technology. [in Chinese]
Mao, J. G. & Luo, C. H. (2017). An empirical study on the low-carbon consumption intention of urban residents in Changsha from the perspective of public policy. Journal of Changsha University, 31(5), 75-80.
Nixon, H. & Saphores, J. D. (2007). Financing electronic waste recycling Californian households’
willingness to pay advanced recycling fees. Journal of Environmental Management, 84(4), 547-559.
Priyanka, S. & Saumya, S. (2017). Comparing Risks and Benefits for the Value Enhancement of Online Purchases. Gadjah Mada International Journal of Business, 19(3), 307-326.
Robinson, G. M. & Read, A. D. (2005). Recycling behavior in a London Borough: Results from large-scale household surveys. Resources, Conservation and Recycling, 45(1), 70-83.
Ruchi, V. D., Gyan, P. & Deepti, V. (2018). E–tailing Post Demonetization: An Empirical Study Using Theory of Planned Behavior (TPB). BVIMSR’s Journal of Management Research, 10(2), 180-193.
Si, L. S. (2002). Empirical study on the green consumption concept and behavior of Chinese consumers. Consumer Economics, 5, 39-42. [in Chinese]
Smith, J. (2017). Understanding China City Tiers and Where to Target Your Export. Retrieved July 26, 2018, from https://www.businesswest.co.uk/blog/understanding-china-city-tiers-and-wheretarget-your-export
Song, D. M. (2016). Express logistics packaging new initiatives. Green Packaging, 10, 79-80. [in Chinese]
Stacey, A. M.., BA, H., Katherine, M. W. & Patricia, L. (2016). Sign and Share: What Influences Our Participation in Online Microvolunteering. Cyberpsychology, Behavior, and Social Networking, 9(4), 257-263.
Tonglet, M., Philips, P. & Read, A. (2004). Using the Theory of Planned Behavior to Investigate the Determinants of Recycling Behavior. Resources, Conservation and Recycling, 41(3), 191-204.
Vining, J. & Ebreo, A. (1990). What Makes a Recycler ? A Comparison of Recyclers and Non-Recyclers. Environment & Behavior, 22(1), 55-73.
Wan, Y. S., Cheng, J. M., Wu, J. X., Fei, L. C. & Xu, Y. T. (2017). Differences between rural homestead exit intention and exit behavior based on theory of planned behavior. Resources Science, 39(07), 1281-1290.
Wang, B. (2014). Research on the long-term mechanism of expanding consumer demand of China. Doctoral Dissertation, Liaoning University. [in Chinese]
Wang, C., Lv, X. B. & Sun, Q. (2017). A Study on the Influencing Factors of Residents’ Participation in ‘Online Collection’. Chinese Journal of Management, 14(12), 1847-1854.
Wang, H. N., Shao, Y. X. & Xue, Q. T. (2018). Research of Attribution of Environmental Protection Responsibility, Perception of Environmental Protection Effectiveness and Pro-environmental Behavior. Journal of Huaqiao University (Philosophy & Social Sciences), 4, 128-140. [in Chinese]
Wang, K., Wang, Y. W. & Zhu, J. M. (2018). Logistic model-based analysis of influencing factors of residents’ willingness to recycle used mobile phones. Journal of science in normal universities, 38(1), 5-8+22. [in Chinese]
Wang, T. T. (2015). Study on the Factors of Public Behavior of Source Separation of Living Garbage. Master Dissertation, Zhejiang Sci-Tech University. [in Chinese]
Xu, Q. & Li, H. Y. (2018). Innovation research on information service platform of Shared express box recycling supply chain — taking Suning as an example. Modern marketing, 11, 95-96. [in Chinese]
Xu, Z. D. (2011). Research on the recycling intention of waste mobile phones of urban consumers in China. Commercial Research, 5, 185-189. [in Chinese]
Yang, B. B. (2015). Waste Household Electronic Appliance Recycling Influencing and Characterization of Urban Resident —— Taking Mount Emei As an Example. Master Dissertation, Southwest Jiaotong University. [in Chinese]
Yang, T. Y., Len, H. L. & Sun, Y. H. (2018). Green recycling of college students’ paper express packaging based on SPSS analysis. Market Modernization, 16, 30-31. [in Chinese]
Yao, Y. X. (1993). Introduction to Dialectics of Environmental Protection. China: Environmental Science Press. [in Chinese]
Young, R. D. (1993). Changing Behavior and Making It Stick: the Conceptualization and Management of Conservation Behavior. Environmental & Behavior, 25, 485-505.
Yu, Z. Y. (2018). Study on Campus Food Waste and Plastic Disposable Tableware Recycling System. Master Dissertation, Beijing University of Posts and Telecommunications. [in Chinese]
Zhang, S. (2012). Research on Chinese Urban Citizen Household Waste Recycling Mechanism. Master Dissertation, Jiangxi University of Finance & Economics. [in Chinese]
Zhang, T. S. (2017). A Study on the Influence Mechanism of Consumers’ Values on Green Consumption Intention in the Background of Chinese Culture —— Analysis Path Based on Environmental Consciousness and the Green Consumption Psychology. Doctoral Dissertation, Jilin University. [in Chinese]
Zhao, Y. P. (2018). A brief analysis of environmental protection and the improvement of environmental protection awareness. Resources Economization & Environmental Protection, 9, 123. [in Chinese]
Zheng, R. P. (2015). Behavioral investigation and analysis of green consumption cognition and intention. Brand, 8, 40+42. [in Chinese]
Zou, Y. L. (2015). Research on the Influencing Factors of Consumers’ Used Mobile Phones Network Recycling Winningness. Master Dissertation, Tianjin University of Technology. [in Chinese]