A Tale of Xayaburi Hydroelectric Dam: The Unenforceable Concept of Corporate Social Responsibility and “ASEAN Way” on Financial Institutions

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Watcharachai Jirajindakul


The concept of Corporate Social Responsibility (CSR) is considered an essential part of business operations. Although such an idea has been discussed for a long time, CSR still lacks the efficiency in deploying and enforcing in practice especially in the context of Southeast Asia region. Since the CSR concept is based on voluntary, there is no legal binding force. Additionally, have been considering CSR and the principles of ASEAN way in practice, it causes more challenge in implementation and applying the idea and principle.

To study the challenges of implementing the concepts of CSR and the ASEAN way principle in the context of the ASEAN region, the author selected the Xayaburi Hydroelectric Dam as a case study, using storytelling technique for content analysis. The study showed that the adoption of CSR in the ASEAN context is problematic, that is, some problem in implementation and common understanding of CSR concept, particularly in the context of financial institutions are likely to be uncontrollable. For this reason, the author suggested that implementing other legal instruments to be used instead of will result in having practical solutions to control business when human rights abuse occurred.


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Jirajindakul, W. (2019). A Tale of Xayaburi Hydroelectric Dam: The Unenforceable Concept of Corporate Social Responsibility and “ASEAN Way” on Financial Institutions. CMU Journal of Law and Social Sciences, 12(1), 54-79. Retrieved from https://www.tci-thaijo.org/index.php/CMUJLSS/article/view/147863
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