การวิเคราะห์ต้นทุนและผลประโยชน์เพื่อประเมินการลงทุนบริหารจัดการพิพิธภัณฑ์ท้องถิ่น “เรือหลวงลันตา”

Abstract

     The aims of this study were to (1) analyze the costs and benefits, (2) analyze the market failure, and (3) suggest a guideline for the investment management of His Thai Majesty’s Ship Lanta local museum. This study employed description research. The data were collected by interview, focus group discussion, observation, and secondary data analysis. The result of the cost-benefit analysis found that investment management in the museum was more worthy in the case managed by the public sector rather than the private sector. The major risk factor of the investment management in the museum was market failure which depended on the revenue generated by the ticket prices and the number of visitors each day. The suggested guidelines for the investment management in the museum were follows: (1) assign the private sector to manage the museum and subsidize the budget from the public sector in case of market failure or open a bid for the private sector to manage the museum and use the data from this research to determine the cost appraisal, and the public sector should provide income from the benefit of the surrounding area of the museum, and (2) manage the museum by the public sector which takes a risk from market failure. Suggestions for a period of 5 years were as follows: (1) establish cooperation with an educational institution to develop staff competencies, and (2) hire an expert consultant to advise and assess development of the museum’s service efficiency.