Consequence of Accounting Service Quality and Success of Certified Accounting Firms in Thailand

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กมลวิช วงศ์สาย พรชนก ทองลาด ไพฑูรย์ อินต๊ะขัน

Abstract

This research aims to find out about the impact of accounting service quality on the success of the Certified Accounting Firms in Thailand. The questionnaire was used as a tool to collect data from 140 Certified Accounting Firm managers. The statistics used to analyze data were means, standard deviation, multiple correlation analysis, and multiple regression analysis by Enter method. The results of the research showed that the Total Accounting Service Quality (TAQ) and all aspects by focusing on Ethical and Responsibility (ER), Management Efficiency (ME), Professionalism in Services (PS), Effective Monitoring and Tracking (EM) and the Efficiency of Information Management (EI) had a positive impact on the achievement of quality in the Certified accounting firms in Thailand (TOS) at the significant level of 0.05.

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References

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