https://www.tci-thaijo.org/index.php/FEU/issue/feed FEU academic review 2018-06-29T08:28:28+07:00 Dr. Chattip Suwannachin chattip.sc@feu.edu Open Journal Systems <p>วารสารวิชาการมหาวิทยาลัยฟาร์อีสเทอร์นจัดทำโดย มหาวิทยาลัยฟาร์อีสเทอร์น เริ่มตีพิมพ์ใน ปี พ.ศ. 2550 มีกำหนดออก ราย 3 เดือน (4 ฉบับ/ปี) ฉบับที่ 1&nbsp; มกราคม – มีนาคม&nbsp; ฉบับที่ 2&nbsp; เมษายน – มิถุนายน&nbsp; ฉบับที่ 3&nbsp; กรกฎาคม – กันยายน และ ฉบับที่ 4&nbsp; ตุลาคม – ธันวาคม&nbsp; &nbsp;ทั้งนี้กำหนดออกเดิมของวารสารวิชาการมหาวิทยาลัยฟาร์อีสเทอร์นในปีที่เริ่มตีพิมพ์ ปี พ.ศ. 2550&nbsp; มีกำหนดออกราย 6 เดือน (2 ฉบับ/ปี)&nbsp; ฉบับที่ 1 เดือนมิถุนายน – เดือนพฤศจิกายน และ ฉบับที่ 2 เดือนธันวาคม – เดือนพฤษภาคม &nbsp;ต่อมาในปี พ.ศ. 2558 วารสารได้เปลี่ยนกำหนดออกเป็นราย 3 เดือน (4 ฉบับ/ปี) โดยเริ่มตั้งแต่วารสารปีที่ 9 ฉบับที่ 1 เป็นต้นไป&nbsp; ดังนี้ ฉบับที่ 1 เดือนพฤษภาคม – เดือนกรกฎาคม&nbsp; ฉบับที่ 2&nbsp; เดือนสิงหาคม – เดือนตุลาคม&nbsp; ฉบับที่ 3 เดือนพฤศจิกายน – เดือนมกราคม&nbsp; และ ฉบับที่ 4&nbsp; เดือนกุมภาพันธ์ – เดือนเมษายน &nbsp; และเพื่อหลีกเลี่ยงการตีพิมพ์วารสารข้ามปีในฉบับเดียวกัน&nbsp; ในปี พ.ศ. 2559&nbsp; จึงได้เปลี่ยนกำหนดออกอีกครั้ง โดยเริ่มฉบับที่ 1 ในเดือนมกราคม&nbsp; - มีนาคม และไปสิ้นสุดฉบับที่ 4 ในเดือนตุลาคม – ธันวาคม</p> <p>วารสารวิชาการมหาวิทยาลัยฟาร์อีสเทอร์นจัดพิมพ์บทความวิชาการ (Academic Article) บทความวิจัย (Research Article) บทความปริทัศน์ (Review Article) และบทวิจารณ์หนังสือ (Book Review) ทั้งภาษาไทย และภาษาอังกฤษโดยผ่านกระบวนการกลั่นกรองของผู้ทรงคุณวุฒิ (Peer Review) ในสาขาวิชาที่เกี่ยวข้อง จำนวน 2 ท่าน ปัจจุบันวารสารวิชาการมหาวิทยาลัยฟาร์อีสเทอร์นได้รับการยอมรับให้อยู่ในฐานข้อมูลศูนย์ดัชนีการอ้างอิงวารสารไทย (TCI: Thai Journal Citation Index Centre) กลุ่มที่ 1 สาขามนุษยศาสตร์และสังคมศาสตร์</p> https://www.tci-thaijo.org/index.php/FEU/article/view/131402 สารบัญ / กองบรรณาธิการ 2018-06-28T22:33:41+07:00 - - feu@feu.edu <p>-</p> 2018-06-28T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/131407 รายนามคณะกรรมการผู้ทรงคุณวุฒิ 2018-06-28T22:29:36+07:00 - - feu@feu.edu <p>-</p> 2018-06-28T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/131408 บทบรรณาธิการ 2018-06-28T22:32:30+07:00 - - feu@feu.edu <p>-</p> 2018-06-28T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/111961 The Implementation of Corporate Social Responsibility in Small and Medium Enterprises in Thailand 2018-06-28T22:34:22+07:00 ปกรณ์ อุดมธนะสารสกุล pakorn35@hotmail.com <p>The concept of corporate social responsibility (CSR) mainly focuses on large corporations. The majority of entrepreneurs understand that this concept is costly and difficult to implement.&nbsp;&nbsp;In reality, small and medium enterprises can engage well with this concept, because they are more independent, with faster corporate communication due to less complex organizational structures, which can be adapted and implemented in a flexible way, especially the product development process that gives customers satisfaction; including motivation and loyalty. Long-term cost reduction leads to competitive advantage. Therefore, the government should promote small business operators in Thailand to realize the importance and benefits that the organization will receive from implementing CSR. This will result in sustainable business growth.</p> 2018-06-28T00:22:33+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/101777 The Causal Factors Influencing Organizational Citizenship Behavior of Staff in Rajabhat University in Bangkok 2018-06-28T22:34:24+07:00 ธนาวุฒิ ประกอบผล tanawut.pr@kmitl.ac.th <p>The purpose of this research were 1) to study level of the orgznizational citizenship behaviors of staff in Rajabhat University in Bangkok. 2) to develop a causal model of the organizational citizenship behaviors of staff in Rajabhat University in Bangkok&nbsp; 3) to examine the causal model of the organizational citizenship behaviors of staff in Rajabhat University in Bangkok and 4) to study the direct effect and indirect effect of the organizational citizenship behaviors of staff in Rajabhat University in Bangkok. The samples consisted of 370 staff of Suan Sunandha Rajabhat University, Chandrakasem Rajabhat University, Phranakhon Rajabhat University, Dhonburi Rajabhat University and BanSomdejchaopraya Rajabhat University. The data were collected by questionnaires and then analyzed by descriptive statistic, factor analysis, correlation analysis, and causal factors analysis.The research findings were as follows:</p> <p>1) The level of organizational citizenship behaviors of staff in Rajabhat University in Bangkok was levels of were high. 2) The organizational citizenship behaviors causal model of staff in Rajabhat University in Bangkok was fitted with empirical data (c<sup>2</sup>=174.39, df = 174, p = 0.25,&nbsp;&nbsp; GFI = 0.97, AGFI = 0.93, RMR = 0.019)and variable in the model accounted for 50% of variance in the organizational citizenship behaviors causal model.3) The organizational citizenship behaviors causal model of staff in Rajabhat University in Bangkok contains variables that direct effects were organizational commitment and job characteristics. Indirect effects were quality of work life. By passing on the variables of organizational commitment, and the total effect variables are quality of work life.</p> 2018-06-28T00:39:11+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/84502 Factors Influencing Audit Flexibility Management Competency: Empirical Evidence from Governmental Auditors in Thailand 2018-06-28T22:34:26+07:00 Chanpen Thongchai janpen99t@gmail.com Phaprukbaramee Ussahawanitchakit phapruke.u@acc.msu.ac.th Sirin Phankasem sirin_p@oag.go.th <p>This research aims to investigate factors influencing audit flexibility management competency. The questionnaire was used as an instrument for collecting data from 528 auditors of the office of Auditor General of Thailand (OAG). Multiple regression analysis (MRA) is used to test the hypotheses by the ordinary least squares method (OLS). The results reveal that the factors that have an influence on audit flexibility management competency comprise: top management support, audit learning, audit commitment, stakeholder expectation, and environmental change. Consequently, this research provides insights for regulators and organizations to strengthen their audit department in order to enhance the management competency of flexibility auditing.</p> 2018-06-28T00:51:33+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/86927 Android Application Development for Household Accounting in Area of Nakhon Si Thammarat Province 2018-06-28T22:34:28+07:00 อุทุมพร ศรีโยม utumporn_sri@nstru.ac.th พรศิลป์ บัวงาม pornsin_bua@nstru.ac.th <p>The main purpose of this research was 1) to design and develop an application for household accounting, 2) to study the efficacy of household accounting application 3) to study the user satisfaction level of this application. The size of sample group for this research formed through purposive sampling in Area Nakhon Si Thammarat Province in 50, with additional involvement of 3 financial experts. The research instruments used in this research were : Eclipse IDE for Java Developers and Android SDK, the Java programming language&nbsp; for processing and writing XML, <em>SQLite database management system, </em>the data were collected by efficacy and satisfaction questionnaire. The results were as follows: the respondents’ opinions on the efficiency and satisfaction toward the household accounting application were at the highest level.</p> 2018-06-28T01:17:03+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/90902 A Study on the Characteristics of Life Skills in Preparation for the Release of Juvenile Delinquents 2018-06-28T22:34:30+07:00 วนัญญา แก้วแก้วปาน kaewkaewpan@gmail.com ชนิดา มิตรานันท์ kaewkaewpan@gmail.com อัจศรา ประเสริฐสิน kaewkaewpan@gmail.com <p>This research is aimed to study on the characteristics of life skills in preparation for release of juvenile delinquents.It was a qualitative research. The informants were 5 people, Those who have committed an offense and have been released. He has also trained at the juvenile vocational training centers in the Bangkok metropolitan region. By Purposive Sampling. The instrument for data collection was the Interview form and semi-structured interviews. Which yielded the reliabilities of 0.60-1.00. Data collection Based on personal history. History of acquittal History of post-censorship behavior And history of punishment by In-Depth Interview, which defines in-depth interviews with document analysis and related research. To determine the basics of appropriate life skills in preparation release. It reflects the characteristics of people with life skills, from the perspective of the informants. Research data were analyzed with content analysis. It was found that the characteristics of life skills in preparation for release include 5 aspects of self-esteem, Social Responsibility, Negotiation, Coping with Emotions And Decision Making. Strong body and mind are important to be trained for self-prepared of juvenile offenders which are to keep away from mistake in the past and to ready to back to community and without to the offense.</p> 2018-06-28T01:24:32+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/75655 An Integrated Ethical Leadership Model for School Administrators of TheOfficeof the Basic Education Commission 2018-06-28T22:34:34+07:00 สุทัด จันทะสินธุ์ sutatphd3@hotmail.com <p>This research aimed to study the ethical leadership factors of school administrators for to create and develop a model of integrated ethical leadership for school administrators by using quantitative and qualitative researches. The research was carried out into two phases; in the first phase, it aimed to study ethical leadership factors of school administrators by reviewing relevant documents and research papers and conducting school administrators focus group discussion. The questionnaire was also used to collect data from school administrators in educational institution to do factor analysis. The study of best practices were done by structural interview school administrators who had reputation in good ethical and moral practices.&nbsp; Phase two aimed to create and develop the model of integrated ethical leadership of school administrators through the assessment and evaluation process by experts and specialists. Target sample group in this study includes 400 school administrators in the name of&nbsp; the Primary Educational Service Area Office in 8 provinces in upper northern area. Statistics used to analyze quantitative data in this research are ; frequency distribution, percentage, analysis of mean ( ), standard deviation (S.D.) and Procedures of Qualitative Content Analysis</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results revealed that factors associated in the ethical leadership among school administrators consist of four dimensions of factor namely; administration, relationship management, change management and ethical management.Models of integrated ethical leadership of school administrators consist of threedimensions namely; EthicalTask Management dimension 15 elements, Ethical Relationships Management dimension 14 elementsEthical Change Management dimension 12 elements</p> 2018-06-28T01:33:10+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/74362 Effects of Inquiry Method with V Diagrams to Promote Critical Thinking of MathayomSuksa 2 Students 2018-06-28T22:34:35+07:00 ฐิติรัตน์ ปัญญาเยาว์ thitirat168@hotmail.com วีระพงษ์ แสง-ชูโต ramida168@hotmail.com <p>The purposes of this research were to study critical thinking ability and science learning achievement of MathayomSuksa 2 students who were learning through inquiry method with V Diagrams. The population was 36 MathayomSuksa 2 students in the second semester of the academic year 2015 at Phabong Community School, Phabong Sub-District, MaeHongSon Province. The instruments consisted of lesson plans emphasizing on inquiry method on the topic of Organ System of Man and Animal, critical thinking ability test with the reliability index of 0.98 and science learning achievement test with the reliability index of 0.82. Statistics used in data analysis included mean, standard deviation and percentage of mean by using computer programs.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Research findings were as follows:</p> <ol> <li class="show">Critical thinking ability of MathayomSuksa 2 students who were learning through</li> </ol> <p>Inquiry Method with V Diagrams was higher than the requirement criteria.</p> <ol start="2"> <li class="show">Science learning achievement of MathayomSuksa 2 Students who were learning through inquiry method with V Diagrams was higher than that of before learning.</li> </ol> 2018-06-28T19:04:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/100059 The Process of Creating Relationships between Schools and the Community of Primary Schools in Doi Tao District Chiang Mai Province 2018-06-28T22:34:38+07:00 อนวัช รังสรรค์ Takkerey@gmail.com พนมพร จันทรปัญญา panomporc@hotmail.com <p>This research aimed to (1) analyze community feedback to the school working on community relationships (2) examine Schools-Community Relationships Process of primary schools in Doi Tao District, Chiang Mai Province. The research population included 43 headmen and 27 guardian representatives in the academic year 2016. The total number was 70 people. The research instruments were questionnaires about the school-community relationships of primary schools and the additional interviews on interesting issues were analyzed from questionnaires results. The data were analyzed by using frequency and percentage and content analysis. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The findings were as follows: (1) Regarding the community service, most communities agreed that it was operated almost atpercent with all items except that the teaching provision or vocational training for the communities was not performed at 51.4 percent. (2) Related to the community cooperation, most of them commented that it was performed whereas there were only a few non-performing activities. (3)According to the school public relations, the communities thought that the guardian meetings to clarify news and how to operate the schools were performed at 100 percent while other items with <br> inactive operation were almost at 50 percent, such as the annual journal preparation was not performed at 47.1 percent, the preparation for making school plans, projects and activity calendars was not operated at 48.6 percent. (4) Regarding the school board, the communities commented that it was performed by arranging the school board meetings regularly, coordinating with the board to solve any problems and developing the schools, etc. <br> In addition, the interviews were found as follows. (1) Related to the community services, most schools did not provide teaching or vocational trainings to the communities by reasoning that they were not interested in this matter since most of them had to do their own jobs as usual including the schools themselves might lack personnel and budget for operation. According to the facility services for the communities, sometimes the school environment and property were damaged. Therefore, the schools and the communities should work together to help maintain everything in order like the appointment of community teacher on duty to help with monitoring. (2) Regarding the request for community cooperation, the communities should cooperate with the schools as invited or requested, such as donation and collaboration to monitor the community youth. (3) Related to the school public relations, it was found that it was usually unofficial including wire broadcasting, guardians were informed by students, etc. because much more school budget was often used for other tasks, such as academic affairs, buildings and places. (4) According to the school board, it revealed that some of them were often absent from the meetings.&nbsp; The solution was to make them realize their important roles like letting them express their opinions, make suggestions. Moreover, the appointments should be scheduled in advance to reduce the absence from board meetings. (2) The result of the study the process of creating relationships between schools and the community. Regarding the community service,the school should be the intermediary in getting government agencies to serve the community.Related to the community cooperation,should establish a community relations committeein order to create general involvement. According to the school public relations, it is important to study the community in order to use public relations appropriate to the context of the community.Regarding the school board,the school should make every member feel important and Make an appointment in advance with the appropriate time.</p> 2018-06-28T19:10:57+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/92452 A Comparative Study on Possessive Forms of “Khong” in Thai and “De” in Chinese 2018-06-28T22:34:43+07:00 อรชพร พวงทอง arotchaphorn@hotmail.com <p>การวิจัยครั้งนี้มีจุดประสงค์เพื่อศึกษาเปรียบเทียบโครงสร้าง ความหมายของโครงสร้าง และวิธีการใช้ “ของ” และ “的” โดยรวบรวมประโยคตัวอย่างที่มีโครงสร้าง “ของ” เป็นส่วนประกอบจากนวนิยายเรื่อง สี่แผ่นดิน (เล่ม 1) เพื่อศึกษาประเภทของโครงสร้าง “ของ” หลังจากนั้นเลือกศึกษาเฉพาะโครงสร้างนามวลีที่แสดงความสัมพันธ์แบบเจ้าของเพื่อวิเคราะห์ความหมายของโครงสร้างรวมถึงวิธีการใช้ “ของ” และนำไปเปรียบเทียบกับ “的” &nbsp;ต่อไป ผู้วิจัยใช้แบบบันทึกรายการ สถิติพื้นฐาน การวิเคราะห์เนื้อหาในการเก็บรวบรวม ประมวลผลและวิเคราะห์ข้อมูลตามลำดับ ผลการศึกษาพบว่า โครงสร้าง ความหมายของโครงสร้าง และวิธีการใช้ “ของ” และ “的” มีทั้งข้อเหมือนและข้อแตกต่างโดยวิธีการใช้ “ของ” มีความยืดหยุ่นมากกว่า “的” กล่าวคือ “ของ” นอกจากใช้เชื่อมคำนามกับคำนามแล้ว ยังสามารถใช้เชื่อมคำนามกับคำชนิดอื่น ๆ หรือวลีได้อีกด้วย นอกจากนี้การใช้หรือไม่ใช้ “ของ” ขึ้นอยู่กับประเภทคำมากกว่าความหมายของโครงสร้าง อีกทั้งไม่มีความสัมพันธ์กับกฎการสัมผัสคำและกฎระยะทางที่คล้ายคลึงกัน ( 距离相似原则) เหมือน “的”</p> 2018-06-28T19:16:39+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/110923 The Development of Learning Package to Enhance Teacher Characteristics in Moral and Ethic 2018-06-28T22:34:44+07:00 ชาตรี มณีโกศล chamanee@gmail.com <p>The purposes of this research were toconstructa set of learning activities package to enhance the moral character of the teacher,find the effectiveness of the learning activities package, and tocompare the morality and ethics of the Faculty of Education students before and after using the learning activity package.The sample were consisted 1<sup>st</sup>-4<sup>th</sup> year students of the Faculty of Education, Chiang Mai Rajabhat University in academic year 2560. The 40 samples were selected by Cluster Random Sampling. The research instruments included 1) a set of learning activities package to enhance the moralcharacter of the teacher and 2) the evaluation of the characteristics of teachers as moral. The data were analyzed by the efficiency of the learning activity package to enhance the moral ethics (E<sub>1</sub>/E<sub>2</sub>) as 80/80 criteria. The data were analyzed by means of standard deviation and t-test for the dependent variable.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The finding reveal that;the 4 packages of Learning activities package for 1<sup>st</sup>-4<sup>th</sup> students who study in Bachelor of Education, set 1: Loving kindness, set 2: Responsibility, Set3: Honesty and Set 4: Good Role Model. The effectiveness of the learning activities packageto enhance the moral character of the teacher is equal to 95.33/83.23. And before and after using the learning activity packages to enhance the moral character of the teachers, there was difference a statistically significant at the .01 level.</p> 2018-06-28T19:21:05+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/104044 Factor Analysis of E-commerce Website Affects Consumer Purchasing Decision in Lampang Province 2018-06-29T08:28:28+07:00 Piraprob Junsantor piraprob@hotmail.com พิรภพ จันทร์แสนตอ piraprob@hotmail.com <p>This research has objectives to 1) analyze factors of E-commerce website and 2) analyze the relationship between factors of E-commerce website affecting consumer purchasing decision. The sample group was a group of 600 consumers in Muaeng Lampang district, Lampang province, Thailand, who have done their purchase on E-commerce website. This sample group was selected by convenience sampling method. Research instrument using in this research was a questionnaire, the statistics used in data analysis were percentage, mean, standard deviation, correlation coefficient, exploratory factor analysis and multiple regression analysis.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results found that 1) E-commerce website consists of eight factors that can be put in order according to their weight as followed: context, commerce, communication, connecting and collaboration, customer service, customization, convenience, and clarity and security 2) Customer service is the factor of E-commerce website that can predict consumer purchasing decision the most. The latter factors are clarity and security, convenience, commerce, and communication respectively.</p> 2018-06-28T19:26:03+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/99161 Technical Efficiency of Rubber Tree Planting in Risk Area: Case Study Plantation in Southern 2018-06-28T22:34:47+07:00 สิทธิพัทธ์ เลิศศรีชัยนนท์ sittypuff2@gmail.com <p>This research aims to study 1) To study of technical efficiency with secondary data and 2) To study some factors effect on having technical efficiency of rubber in southern landslide from 2007-2015&nbsp;&nbsp;&nbsp; : Songkhla, Surat Thani, and Nakhon Si Thammarat. &nbsp;Data analysis for technical efficiency using Data Envelopment Analysis (DEA). This study were tested for the optimal production function using the Wald Test and Translog function that value estimated by using Production Frontier. The tests is used for searching some factors related to technical efficiency of production by using the Maximum-Likelihood Estimation. The finding showed, It had coefficient of 3 provinces rubber tree planting area (β<sub>2</sub>) at 0.317, 0.348, 0.262 and also unidirectional inverse with production. While other costs (β<sub>9</sub>) fertilizer and insecticide had opposite inverse with production. The relating technical inefficient factors were found that temperature (Z<sub>1</sub>) and rainfall (Z<sub>2</sub>) were statistically significant at the 90 confidence level. The temperature (Z<sub>1</sub>) was minus value (δ<sub>1</sub>), which showed the decreased inefficiency. In addition, the finding analysis of technical efficiency of rubber tree planting with DEA per province showed at 0.822, 0.890, and 0.843 respectively.</p> 2018-06-28T21:23:13+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/106937 The Segmentation of Coffee Drinkers by Using Lifestyle and the Perceived Value of Coffee Shop: A Case Study of International Tourists in Chiang Mai Province 2018-06-28T22:34:49+07:00 Raktida Siri raktida@gmail.com <p>This study aims to segment international tourists by using lifestyle and investigate the perceived value of the coffee shop’s attributes from the perspective of international tourists with diverse lifestyles in Chiang Mai province. Surveys were administered to an accidental sample of 500 respondents in the city of Chiang Mai. Factor analysis and cluster analysis (K-means) were used for data analysis. The results of this study reveal five different lifestyles of tourists; Family-Oriented, Social-Oriented, Quality of life-Oriented, Adventure-Oriented, and Budget-Oriented.The study shows that the respondents valued the coffee shop’s attributes differently according to their diverse lifestyles, which is statistically significant. Overall, international tourists across all lifestyles perceived high value of coffee shops’ service and atmosphere in the highest level. This study provides the coffee shop businesses with insights and understanding of the attributes that can potentially increase the perceived value of coffee shop in order to gain the competitive edge.</p> 2018-06-28T21:25:50+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/111316 Competitiveness Empowerment of Private Vocational Institutions in the Northern Region of Thailand 2018-06-28T22:34:50+07:00 รุ่งฤดี รัตน์ชัยศิลป์ rug_j@hotmail.com จิรพล จิยะจันทน์ rug_j@hotmail.com <p>The purpose of this study were to 1) Study the environmental factors faced by private vocational institutions. 2) Analyze the potential of private vocational institutions and 3) Propose ways to increase the competitiveness of private vocational institutions. <br> The samples were: Group of Mathayom Suksa 3 in the Northern Region of Thailand 9 students, Group of Prathom Suksa 1 - 3rd Grade of Vocational Education Institutes in the Northern Region of Thailand 9 students, Group of Entrepreneurs in the Northern Region of Thailand 10 people and Group of Scholars in the Northern Region of Thailand 10 people. Use interview form for Focus Group discussion is a tool for collecting information. Then data analyzed by content analysis from the overview to the analysis of sub-topics. The study found that: The student decided to enroll in a private vocational Institutions because they can work and have experience during the course and they want to open up technology courses and industrial development. For entrepreneurs want vocational students to improve their language skills, especially English and Chinese. Including they want to be taught in the Automotive Industry Course. The Competitiveness Empowerment of Private Vocational Institutions in the Northern Region of Thailand is as follows: 1) The Competitiveness Empowerment of marketing competitiveness by Providing Advertising media, public relations, educational institutions to expand market opportunities. 2) The Competitiveness Empowerment of Technological by developing students' potential in technology and testing of quality assessment criteria and 3) The Competitiveness Empowerment of curriculum and programs by enhancing knowledge from speakers who have expertise in future skills and skills as well as language skills.</p> 2018-06-28T21:30:49+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/106608 Touch Screen Using Behavior of Elderly User in Bangkok 2018-06-28T22:34:52+07:00 วลัยนุช สกุลนุ้ย wasaku@rpu.ac.th เรวดี ศักดิ์ดุลยธรรม rasakd@rpu.ac.th <p>The research objective is 1) to study Bangkok province’s elderly people touch screen devices usage behavior, 2) to study the barriers of using technology, 3) to compare the demand of touch screen devices usage by classifying to gender, age, and educationlevel, and to analyze and 4) the relationship between touch screen devices usage and demographic of elderly people. The sample consisted of 399 Bangkok province’s elderly people. The research instrument included questionnaire.&nbsp; The data were analyzed by using percentage, mean, standard deviation, Chi Square c<sup>2</sup>, t-test and One-Way ANOVA on the level of statistical significant .05.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the study revealed that 1) the most respondents were women aged 60-64 years old with lower undergraduate education and the income level is lower than 20,000 baht, 2) the barriers of touch screen devices using were text and iconswere too small,3) The different comparison of demand for touch screen devices using by classifying to gender and education level found that the overall demand was no different, by classifying to age found that various age groups had the demand for Tablet PC using was different and 4) the relationship between touch screen devices usage and demographic of elderly peoplein playing games was puzzle games. In the communication found that Facebook, Line, E-mail depended on age. In the works found that document, E-mail, and Facebook depended on education level.</p> 2018-06-28T21:41:16+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/93739 The Study of Corporate Social Responsibility Perception on Consumer Loyalty in Thai Organic Livestock Commodity 2018-06-28T22:34:54+07:00 Jittra Punroob nayty_2521@hotmail.com Nantawan Leamprecha nayty_2521@hotmail.com Adisak Chotitumtara nayty_2521@hotmail.com <p>The purpose of the study aims to investigate external or internal factors such as <strong>CSR in process practices and</strong> consumer perceived value, which affect to consumer loyalty toward organic livestock commodity in Bangkok. Quantitative data was collected by survey method with structured questions which only targeted to organic consumers in organic shops. Data were analyzed based on validated 400 set of questionnaires and analyzed by mean and standard deviation analysis method using SPPS 13 for Windows statistical data package. The multiple regressions were used to examine the postulated hypotheses. The findings indicate that external or internal factors components affect the consumer loyalty toward Thai organic livestock commodity in Bangkok.<strong> CSR in process practices </strong>and consumers perceived valuevariable that affected the most. The companies of Thai organic livestock commodity should consider consumer loyalty toward organic livestock commodity. In addition, Entrepreneurshouldplanmarketingstrategies, allocate marketinginvestmentandfocusonCSR-in- processpractices and consumer perceived value firstandgive thehighestprioritytobuild the consumerloyalty try to promote an effective marketing strategy to make the differentiation from their competitor in terms of <strong>CSR in process practices</strong> and consumers perceived value and then get more advantage in the market competition of organic livestock commodity.</p> 2018-06-28T21:48:12+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/108431 Determinants on Creativity of Modern Cost Management and Corporate Sustainability: An Empirical Evidence from Furniture Exporting Business in Thailand 2018-06-28T22:34:58+07:00 Suwan Wangcharoendate suwan.w@acc.msu.ac.th <p>This study attempts to investigate the determinants on creativity of modern cost management and corporate sustainability through mediating effect of cost utilization fitness and organizational productivity excellence.&nbsp; Organizational learning culture is a moderating variable on the relationship among creativity of modern cost management and consequence variables. The key research question is how creativity of modern cost management has an influence on corporate sustainability. Questionnaire is used as an instrument for data collection. Here, 136 managing directors or accounting executive from the furniture exporting businesses in Thailand were selected as key informant. The Ordinary Least Squares (OLS) regression analysis is employed to examine all hypotheses. The results indicate that some dimensions of creativity of modern cost management, namely activity-based costing implementation, target cost method emphases and integration quality cost awareness has a partial significant positive effect on cost utilization fitness and organizational productivity excellence. Moreover, cost utilization fitness and organizational productivity excellence has a significant positive effect on corporate sustainability. Likewise, cost utilization fitness has a significant positive on organizational productivity excellence. Finally, the moderating shows some partial support for hypotheses derived from the conceptual model. The findings can help to clarify and understand below the creativity of modern cost management from proposing three newly-dominant. Moreover, top management and executives should be support with administration is powerful source of competitive advantage and corporate sustainability. A suggestion, researchers consider re-investigation other business to compare and gains for the greater than generalizability of next research. Besides, Future research may use to other research methodology, other manufacturing contexts or in other countries should be taken into a consideration.</p> 2018-06-28T21:51:35+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/114665 Activity-Based Learning Methodwith Developing the Translation Skills of Students Majoring in Chinese at Walailak University 2018-06-28T22:35:00+07:00 เกตมาตุ ดวงมณี katematu@hotmail.com <p>The aim of the research was to study the background and translation aptitudeof 42&nbsp;studentsmajoring in Chineseat Walailak University whotook the Chinese-Thai Translation&nbsp;I course in the third semester of the 2016 academic yearand to subsequently develop their translation skills. Three types of research tools were used to collect the course-related data: first,a questionnaire; second, teaching plan;and third,identical tests before and after the course to assess their improvement. A descriptive analysis of the data was also carried out.This study showed that the students fell intotwo groups: those who hadabasic knowledge of Chinese, and those who did not. There were three mainsets ofproblems withtheirChinese-Thai translations: language problems; cultural problems; and personal problems. Language problems were the main set of issues facing learners. The main factors affecting the students' ability are the difficulty of Chinese grammar, a lack of cultural knowledge; and not understandingthe culture encoded in the content. The courseinvolved using activity-based learning, whichfocused on learners as a way of involving them fully in teaching activitiesconsisting ofthree types of processing, namely group work,analytical thinking, andpractical activities. It was found that students had improved their translation proficiency andwere interested in working out the appropriate translation by themselves. After completion this course, it was found that students had improved their translation proficiency at a level of significance at of statistical testing.&nbsp;&nbsp;&nbsp;&nbsp;</p> 2018-06-28T22:05:24+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/FEU/article/view/108892 Collaborative Network Management Strategies forEducational Management of Small-Sized Schools in Specific Upper Northern Areas 2018-06-28T22:35:02+07:00 พิเศรษฐ์ ไชยสุภา piset.chai@gmail.com น้ำผึ้ง อินทะเนตร piset.chai@gmail.com <p>Theresearchobjectives were to develop the strategies and study the results of Performance ofthe collaborative network management strategies foreducational management of small-sized schools in specific upper northern areas. Data were collected from Mae Hong Son and Nan provinces.There are two stages of the research process:1) Developing the collaborative network management strategies foreducational management of small-sized schools in specific upper northern areas. A draft of the strategy was prepared by a participatory planning workshop of 18 experts.And Strategic planning from scenarios planning. Quality evaluate of the strategies using the questionnaireby 15 experts.Data were analyzed by content analysis mean and standard deviation.<br> 2)Implementing strategies for experimentation with 5small-sized schools.Evaluate the performance of the strategy by Third Party of 5 experts. Analyze empirical data based on Holistic Rubric (5 levels) Summarize with a consensus of experts and Satisfaction assessment by stakeholder inquiries on strategy. Analyze data by mean and standard deviation. The research results were found that: Collaborative network management strategies foreducational management of small-sized schools in specific upper northern areas,There are 4 strategies and 19 Measures. For the study of the performance of the strategy, it was found that Overall, the performance was better than the evaluation criterion. Except in the measure 2.4,the assessment is at an improvement level. In terms of satisfaction, the stakeholders were highly satisfied with their strategy.</p> 2018-06-28T22:14:36+07:00 ##submission.copyrightStatement##