Chanthinok, Kriangsak. 2018. “Mobile Marketing Strategy and Firm Performance: An Empirical Study of E-Commerce Business in Thailand”. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University 13 (1):1-19. https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/124400.