Aims and Scope
          Hatyai Academic Journal, Hatyai University, aims to publish research articles and academic articles by lecturers, university students, and scholars. The journal’s goal is to become a part of creating and supporting quality academic works.

          The scope of the accepted articles must be as follows:
                    1) Business Administration and Management includes the fields of Management, Organizational Behavior, Human Resource Management, Marketing, Accounting, Finance, Tourism Management, and Technology.
                    2) Social Sciences includes the fields of Education, Marketing Communication, Public Administration, and Political Science.
                    3) Humanities includes the field of General Art and Humanities.
                    4) Economics includes the field of Managerial Economics.
                    5) Psychology includes the fields of General Psychology, Applied Psychology and Clinical Psychology.
                    6) The related fields.

 

Categories of Published Articles
          1) Research Article
          2) Academic Article

 

Fees
          1) Normal article publication (Thai) is 4,000 baht.
          2) Normal article publication (English) is 4,000 baht.

                    Note:
                              - The fee is collected only once.
                              - The fee for publication needs to be paid after the author has passed the preliminary consideration from the editorial team of Hatyai Academic Journal before the judging process by the reviewers.
                              - If the evaluating results of the article’s quality found that it could not be published or the author withdraws the article from the procedure after paying the fee, Hatyai Academic Journal reserves the right to keep the fee in every condition.

 

The Time Period in Accepting for Publication
          1) Preliminary consideration by the editorial team. 
          2) The author pays the fee for publishing the article.
          3) The reviewers judge the article (Three reviewers/ According to Double Blinded).
          4) The editorial team checks the correctness of the article after the thorough revision.
          5) Accepting the article for publication and preparing the original draft.

                    Note:
                              - The duration in accepting for publication is counted after the author pays for publishing the article.
                              - The date of payment of the publication fee is considered the date of receiving the article.
                              - The duration in accepting for publication may change if the author does not continue according to the specified period or needs to revise many times.
                               - ***Submission Preparation Checklist:
                                         - The submission file is in Microsoft Word and PDF document file format.
                                         - The manuscript submission form.
                                         - Certificate of Ethics in Human Research (if any).
                                         - The APA 6th citation style

 

The Schedule of Publication
          The journal publishes three volumes per year:
                    No. 1: January – April
                    No. 2: May – August
                    No. 3: September – December
          The journal is published into electronic form (Online) ISSN: 2651-1614 (Online) started since Vol. 16 No. 1 (2018)

 

***Hatyai Academic Journal considers articles according to the quality standards of TCI which must be clear, detectable, and correct. It is forbidden from considering the relationships with the proposers or others involved. The journal treats all authors equally.***

Announcement of Publication of Articles Only in Online Format (ISSN: 2651-1614 Online)

2023-12-08

The Editorial Team of Hatyai Academic Journal has reached a resolution to permit the publication of articles in an online format (ISSN: 2651-1614 Online) and to discontinue the dissemination of articles in print format (ISSN: 1686-1868 Print) effective from Hatyai Academic Journal Vol. 21 No. 3 (September - December 2023) onwards. Consequently, Full Issue is accessible for download at

https://so01.tci-thaijo.org/index.php/HatyaiAcademicJournal/issue/archive.

Announcement the Cancellation of Fast-Track Publication

2023-09-14

Hat Yai Academic Journal hereby announces the Cancellation of fast-track Publication with immediate effect. This decision is undertaken to ensure alignment with the ethical guidelines and code of conduct stipulated for Thai-Journal Citation Index Centre (TCI).

 

Invitation for Manuscript Submissions to be Published in the Hatyai Academic Journal, Vol. 22, No. 2.

2023-08-22

Hatyai Academic Journal holds accreditation from TCI Group 1 and is currently open for article submissions intended for publication in the journal's Vol. 22, No. 2, scheduled for release from May to August 2024 onwards. Each submission undergoes a rigorous evaluation process conducted by three reviewers representing diverse institutions with according to Double Blinded.

**Manuscripts are eligible for submission commencing at this time. 

Vol. 21 No. 2 (2023): May - August 2023

Published: 2023-07-31

The Influence of Marketing Strategy Model for Halal Food Brand Equity in the Southern Border Provinces of Thailand

Pattareya Sungnoi, Wisanan Ouparamail, Suree Khemthong, Supamas Angsuchoti

225-242

Characters and the Various Needs of Out-of-School Children in Thailand

Surasak Kao-iean, Wirathep Pathumcharoenwattana, Chutima Chumpong

293-310

Influence of New Public Management of Government Assessment: Indicator Problem and Real Benefits

Kosin Techaniyom, Chalermchai Kittisaknawin, Sirikhun Phanrangsee

391-411

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