@article{พิเชษฐ์โกมล_เล็กน้อย_2019, title={The Process of acceptance Fish Home innovation from PE 100 Pipe Case study Neunkho Community Rayong province}, volume={7}, url={https://so03.tci-thaijo.org/index.php/Humanties-up/article/view/206541}, abstractNote={<p>This research aims to 1) study in the roles of sectors in both Fish Home innovation from PE 100 pipe which is distributing in NeunKho community and 2) suggest the guidelines regarding building innovation acceptance in community. This research applied qualitative methodology using focus group discussion among peoples relevant to Fish Home innovation from PE 100 pipe. The results indicated that, in the innovation procedures, SCG Chemicals Co., Ltd. plays significant roles to inspire people in building new Fish Home for sustainable solution. The role of NeunKho community is to express opinions and participate to building Fish Home innovation from PE 100 pipe. In addition, Marine and Coastal Resource Administration Office 1 joined in positioning Fish Home which is suitable for small aquatic animals. It was found that the cause of community peoples accepting in Fish Home innovation from PE 100 pipe is the ability to solve problems as required by community and also revolved the issue regarding weak point of existed Fish House resulting in the sustainable achievement of the solution with respect to reduction of aquatic animal in community. The community economic was recovered, the peoples in community earned higher income, particularly for fishermen obtained more benefits from fishing. The increased number of peoples participating building Fish Home innovation from PE 100 pipe obviously reflected that peoples in community accepted this innovation.</p>}, number={1}, journal={Trends of Humanities and Social Sciences Research}, author={พิเชษฐ์โกมล ศิริศักดิ์ and เล็กน้อย อุ่นเรือน}, year={2019}, month={Mar.}, pages={208–228} }