รูปแบบและกระบวนการให้ความช่วยเหลือสัตว์: กรณีศึกษาการให้ความช่วยเหลือสัตว์ผ่านสื่อออนไลน์

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ณัฐวิภา วิบูลย์ศรีสัจจะ ฐาศุกร์ จันประเสริฐ

Abstract

This dissertation aims to find outlines and processes, in addition, to identifying the related factors linked to animal helping behavior. Also, to determine the outcomes at a personal level. Furthermore, to maintain and promote animal helping behavior. There are 3 key informants. First, the posts related to, a webpage on Facebook. Second, 5 people who help animals and then post related information on Facebook. The last one is 7 people who help animals with and without posting related information on Facebook. This study uses Case Study methodology, an intrinsic case, an In-Depth Interview method, a Documentary Study, and a Triangulation technique.


            The results of this study have 3 parts related to the objectives. For the first objective, there are 3 outlines. 1) Likers and Sharers: people who like and share public posts, 2) Content makers: people who create new content about stray dogs and cats on a related webpage on Facebook, 3) Activity-creators: people who create new activities for everyone to join and help animals. For the second objective, there are 3 processes. 1) The beginning stage of finding animals, 2) The helping stage, and 3) The following-up stage. There are 2 factors, a personal factor and an environmental factor. Also, there are 2 outcomes at the personal level which are the happiness outcome and the intention to do it again. For the last objective, there are 5 simple ways which are 1) To support people who help animals in several ways, 2) To create a communication for animal helpers, 3) To be a role model, 4) To teach them while they are young, 5) To publish books about helping animals

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How to Cite
วิบูลย์ศรีสัจจะณ., & จันประเสริฐฐ. (2018). รูปแบบและกระบวนการให้ความช่วยเหลือสัตว์: กรณีศึกษาการให้ความช่วยเหลือสัตว์ผ่านสื่อออนไลน์. Journal of Behavioral Science for Development, 10(2), 122-141. Retrieved from https://www.tci-thaijo.org/index.php/JBSD/article/view/134091
Section
Research Article