Graphic design Methodology on the package design to Communicate Flavors and Appearance characteristic of Honey Products. Young Farmers group Banchumyang Taptun,Uthaitani Province

Abstract

This research aims to find the appropriate characterization of honey products and to determine the graphic design that conveys the taste and appearance characteristic of the honey products. The samples used in this research are 246 consumers from Uthaitani and Nakhonsawan. The tools used in this research were interviews and questionnaires, followed by data analysis of the average and discussions using Chi-Square Tests. The research found that. Findings of the appropriate characteristics for honey products were characterized with casual, Procedure. Analysis of Image planning created a Mood board and Study of consumer behavior. With regards the guidelines for the graphic design it was found that Colors and the images used on the package help to distinguish the taste and enable to all on higher predict the taste for the product. Font Style and organization also reflects the quality of the product, by the composition of the medium’s contents and Illustration consists of selected letters and visual support.