Study of Ethnic Tailue Cultural Art for Accessory Product Design

Abstract

This purposes of this research are 1) Study of Ethnic Tailue Cultural Art. 2) Design the product according to the Cultural Art of Tailue. 3) Assess satisfaction with the products. This study applied mixed methodology research method by collecting data from TaiLue people in 4 Thailand provinces including Payao, Chiangrai, Chiangmai and Nan, selected by Purposive Sampling Method. The data is used to analyze the application of products. The process development and design use the process analysis, product design theory. Experts reviewing, evaluating design proposals come to develop a prototype and assessed. Consumer satisfaction was examined and analyzed by using percentage and standard deviation.

The results showed from interviews has been analyzed by Analytic Hierarchy Process that the prominent cultural art of TaiLue, it shows Find the identity of Tailue’s fabric is appropriate applied to in product design clothing accessory. Experts that provides the score Women handbag Model 1 which featured a three - bag set decorated with unique and colorful water-flow graphic hand woven textile gained the highest mean score (= 4.69,  SD. = .045).  The consumer satisfaction toward the handbag utilization was at an  excellent level (= 4.14, SD. = 0.62). The uniqueness and local aesthetic value was at an excellent level (= 4.07, SD. = 0.62). The price suitability was at an excellent level (= 3.85, SD. = 0.65). The traditional and cultural value was at an excellent level (= 3.95, SD. = 0.60). The marketing promotion was at a high level (= 3.55, SD. = 0.76).