THE RELATIONSHIP BETWEEN BEHAVIOR IN DECISION MAKING TO PURCHASE PRODUCTS VIA FACEBOOK AMANG OF CONSUMERS IN MUANG DISTRICT PATHUMTHANI PROVINCE

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นฤมล ตีระพัฒนเกียรติ (Naruemon Teerapattanakiat) ฉัตรชนก กระจับนาค (Chatchanok Kajabnark)

Abstract

This research aims to: 1) to compare the relationship between demographic characteristics and purchase decision on exposure to Facebook advertising, and 2) to compare the relationship between the relationship between consumer behavior of Facebook and the decision to purchase products from Facebook the sample size was 400 people percentage, standard deviation statistical tests one-way variance.


          The results showed that gender differences significantly affected the decision to purchase the advertisement format from advertisement group or fan pages on Facebook at the .05 level of significance with the decision to buy from advertising exposure on Facebook, the decision to buy from advertising exposure on Facebook to make a decision to buy from the ad format directly from the network of friends. Making a purchase decision from and advertisement format exposure from a group or fan page on Facebook buying decisions from direct advertisement format exposure not different.

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References

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