THE DEVELOPMENT OF INSTRUCTIONAL MODEL TO ENHANCE INSTRUCTIONAL DESIGN COMPETENCIES FOR MEDIA PRODUCTION OF UNDERGRADUATE STUDENTS MAJORED IN EDUCATIONAL TECHNOLOGY AND COMMUNICATIONS, MAHASARAKHAM UNIVERSITY

Main Article Content

รัชนีวรรณ ตั้งภักดี (Ratchaneewan Tangpakdee)

Abstract

The purposes of this study were 1) to develop instructional models to enhance instructional design competencies for media production of undergraduate students majored in Educational Technology and Communications, Mahasarakham University, 2) to study the effects of instructional design competencies for media production of the students with the developed instructional models, and 3) to study of students' satisfaction with  instructional models to enhance instructional design competencies for media production. The samples of this study was 12 sophomores majored in Educational Technology And Communications, Faculty of Education, Mahasarakham University who enrolled in Instructional System Design for Media Production Course (Course No. 0503 213) in academic year 2017. Moreover, the research instruments consisted of 1) the instructional model of Community Based Learning with Design Thinking Process and using of social media for learning support, 2) the self-assessment of students’ instructional design competencies, and 3) Satisfaction Assessment Form. The data were analyzed by using Average, and Standard Deviation.


      The Results of research were as follows:


  1. The instructional model which enhanced instructional design competencies for media production of undergraduate students majored in Educational Technology and Communications, Mahasarakham University was the instructional model of Community Based Learning with Design Thinking Process and using of social media for learning support. The instructional model consisted of 8 components which were 1) instructors, 2) students, 3) senior students, 4) coordinators, 5) medical personnel, 6) instructional strategies, 7) social media, and 8) the assessment. In addition, the instruction composed of 5 steps which were 1) introduction, 2) preparation step,
    3) instruction step, 4) operation step (this step consisted of 7 sub-steps which were   4.1) analysis, 4.2) understanding, 4.3) ideation, 4.4) design, 4.5) development, 4.6) delivery, 4.7) implementation, and 5) Conclusion and Evaluation step.

  2. Students who studied with the instructional model of Community Based Learning with Design Thinking Process and using of social media for learning support had higher level of post-learning instructional design competencies for media production in all aspects, and they also had higher development of competencies in all dimensions.

3. Students who studied with the instructional model of Community Based Learning with Design Thinking Process and using of social media for learning support had the highest satisfaction level.  (gif.latex?\bar{X} = 4.87, S.D. = 0.37).

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Research Article

References

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