Consumer’s Behavior and Attitude Toward Decision to Buy Granola Foods Through Online Stores

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สิทธินันต์ สันติกุลสุข พีรภาว์ ทวีสุข

Abstract

The purpose of the study was to study the effect of behavior and attitude that has effected to determine for purchasing granola through online shop. The samples were 400 of apparel customers in electronic commerce. The descriptive statistics as applied in this study which were percentages, average and standard deviation. Chi-square test was used to test the hypotheses


The study found that the profile of group study were female, around 25-35 years old, single, bachelor’s degree and income about 30,000 baht per month who are work in private companies and hypothesis testing found that consumer’s behavior and attitude of consumer that effect on decision for purchase granola by online store

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Research Article