Central Charoen Krung tourism: Creative district as a promotional tool for a historical community
This research was conducted to answer the question of Central Charoen Krung’s identity before and after the emergence of a putative creative module promoted within the area, and how creative district could help raise awareness among today societies. Primary data were collected from survey and observation of physical condition, and interviews of stakeholders; secondary data derived from academic texts and historical images. Both quantitative and qualitative methods were used in the analysis.
The putative ‘creative district’ concept was used to promote Central Charoen Krung district, where the area was previously forgotten from the wider context of Thailand’s tourism industry. According to the literature review and research findings relevant to ideas of genius loci, gentrification and creative city, Central Charoen Krung district presents as controversial despite the injection of a ‘creative module’ into the district as a current model of tolerance and of the accommodation of difference in an historical area of Bangkok.