A STRATEGIC PLAN TO UPGRADE THE CAPABILITY OF CHIANG MAI COMMUNITY EDUCATIONAL ORGANIZATIONS IN ASEAN COMMUNITY
This qualitative research had objectives 1) to study the problems and impacts of educational management in Chiang Mai Community Educational Organizations, 2) to investigate the potential of the Organizations in educational management, and 3) to formulate the strategic plan of educational management in the Organizations in ASEAN community. The participatory studies were conducted in 11 communities in Chiang Mai. Qualitative and quantitative data were analyzed to identify the problems, impacts, and organizational potential; and to formulate strategic plans by SWOT Analysis. The problem of community educational management was the system of the management was ineffective which had an impact of students’ learning quality leading to uncompetitive of those students in other communities in ASEAN. The organizations had potential in linking with those learning networks to improve the educational management with ASEAN community. The organizations have formulated 4 educational strategic plans in uplifting the educational management – 1) Turn around strategic plan, 2) Retrenchment strategic plan, 3) Aggressive strategic plan, and 4) Stability strategic plan.
Bryson, J. M. (1995). Strategic planning for public and nonprofit organization: a guide to strengthening organization achievement. San Francisco: Jossey-Bass Publishers. (in Thai)
Center of Ethnic Studies and Development, Faculty of Social Sciences, Chiang Mai University. (2013). ethnic networks. Retrieved July 12, 2014, from https://www.cesd.soc.cmu.ac.th.pdf (in Thai)
Chalermmeeprasert, C. (2003). Strategic management. 2ndedition. Bangkok: Policy and Management Development Institute, Faculty of Political Science, Chulalongkorn University. (in Thai)
Chiang Mai Rajabhat University. (2013). Strategic plan for the development of Chiang Mai Rajabhat University. Chiang Mai : Chiang Mai Rajabhat University. (in Thai)
Department of Faculty of Education, (2013). Strategic plan. Chiang Mai: Faculty of Education, Chiang Mai Rajabhat University. (in Thai)
Hutanuwatr, N. & Hutanuwatr, N. (2002). SWOT: strategic planning for community enterprises. UbonRatchathani: Faculty of Agriculture, UbonRatchathani University, Local Development Institute. (in Thai)
Nuansi, W. (2013). Local administrative organization’s preparation for AEC, case study: local administrative organization in AmphurSadao, Songkhla Province. Journal of Southern Technology. 6(2), 27-34. (in Thai)
Ramasuta, N. & Rohitsthean, B. (2013). The Minister of Ministry of Education’s lecture on the effect of AEC on Thai Education. Office of the Minister Newsline. Retrieved January 7, 2013, from https://www.moe.go.th (in Thai)
Sangboonnum, J. (2011). Knowledge on ASEAN community (Thailand’s preparation for entering asean community) 5-year Plan (2011-2015). Mimeographed.
Somboon, S. (2013). Private education joining forces to improve the quality of the education to enter ASEAN community. Seminar on the Readiness of Private Schools. Assumption College Nakhonratchasima. Retrieved March 28, 2013, from https://www.reo8.moe.go.th.pdf (in Thai)
Sudjai, S. (2014). Guidelines on the readiness of the educational personnel in Armed Forces Academies Preparatory School for ASEAN community. Suthiparithat. 28(86), 92-213.
Each publish articles were copyright by Phranakorn Rajabhat University
Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves