KEYS SUCCESS FACTORS OF MUAYTHAI CAMP BUSINESS

  • ชาญชัย ยมดิษฐ์ baramee.mauythai@yahoo.com
Keywords: ความสำเร็จ, ค่ายมวยไทย, มวยไทย

Abstract

The purposes of this study were 1) to study factors effecting to success in Muaythai camp business 2) to study the essential elements for success of Muaythai camp business for foreigners 3) to study success factors affecting to learning Muaythai. The samples were 465 foreigners who learn Muaythai by using multi-stage sampling method. The Instrument of this study was questionnaire. Statistical analyses were frequency, percentage, average, standard deviation, factors analysis and stepwise multiple regression analysis. The result showed that an essential element for success of Muaythai camp business for foreigners consisted of cleanliness and safety, high quality staff, places and equipment, sport science, good Muaythai business connection and Muaythai courses and activities. Success factors of Muaythai camp business for foreigners consisted of 1) good Muaythai business connection 2) high quality staff 3) Muaythai courses and activities 4) places and equipment 5) Cleanliness and Safety and 6) training Muaythai with sport science. The total variance was at 60.24  The success of learning Muaythaifor foreigners showed that good take care’s trainers and safety place, credibility of Muaythai camp, good environment, high quality trainers, good responsiveness’s manager and provide sufficient quality equipment. Success factors affecting to learning Muaythai consisted of place and quality of equipment for learning Muaythai, high quality Muaythai courses, high quality Muaythai staff and good Muaythai business.

References

Chai-on, T. (2015). Expectation of foreign customers toward quality service of Muay Thai Camps. Thesis of Faculty Management Science, Silpakorn University. (in Thai)

Chusuwan, N. (2016). Marketing factors influence demand for foreigners to come to watch Thai Boxing. M.A Program in Hospitality and Tourism Industry Management, Bangkok University. (in Thai)

James, H. 2005. Sport tourism destinations: Issues, opportunities and analysis. London: Routledge.

John, A. (2014). 13 characteristius of best Muay Thai camps in Muay Thai gym tips Thailand blog. Retrieved June5, 2015 from http.//www muaythai Scholar

Ministry of Tourism and Sports. (2013). Strategy tourism and sport 2012-2016. Bangkok. Thai Agricultural cooperative federation of Thailand Press. (in Thai)

Poonsri, W. (2012). Muay Thai: management of Thai wisdom for international business. Dissertation of Cultural Science. Mahasarakham University. (in Thai)

Moungkaew, T. (2011). Factors analysis for evaluation on electric energy saving. Master thesis, M.Ed. (Industrial Education). Sinakharinwirot University. (in Thai)

Yomdit et al. (2010). Muaythai competence curriculum. Bangkok: Sport authority of Thailand and Muban Chombueng Rajabhat University. (in Thai)
Published
2018-06-01
Section
บทความวิจัย (Research Article)