THE USE OF ICT BY FARMERS TO ENHANCE THEIR PRODUCTIVITY AND MARKETING THEIR PRODUCE IN INDONESIA, THE PHILIPPINES AND THAILAND
The use of Information Communication Technology (ICT) in farming and the marketing of produce is slowly increasing, though the progress has been uneven across different nations. The aims of this study were to determine (1) How the farmers use ICT; (2) How ICT is used by the farmers enhance their Productivity; and (3) How ICT is used by farmers to improve their marketing strategies. The study employed in-depth interviews with farmers in Indonesia, The Philippines and Thailand using interview guidelines by means of closed ended and open-ended questions. The data collected were analyzed using both descriptive and quantitative methods. The research found that farmers in the three countries are integrating ICT in their lives, the level of ICT used to enhance productivity and marketing ranges from low to high in Indonesia, The Philippines and Thailand respectively. The findings further revealed that the farmers still use traditional methods and traditional media to gain information about cultivation and to manage their markets. The study reflected that more farmers are using ICT to help with their cultivation and marketing. Using ICT helps farmers to gain information to develop their produce, reduce the role of middleman and create chances for the producers and the consumers to meet and learn about supply and demand. Organic and high-quality produced farming attracts buyers directly to farms.
Collis, J.& Hussey, R. (2003). Business research: a practical guide for undergraduate and postgraduate students. Palgrave Macmillan, Houndmills, Basingstoke, Hampshire.
Darunee, D., & Shengrong Cai. (2011). Incorporating Webblogs into ESL writing classes. UTCC Journal, 31(3), 103-116. Retrieved June 17, 2014, from https://utcc2.utcc.ac.th/utccjournal/313/
Ericsson. (2014). South East Asia and Oceania: Ericson Mobility Report Appendix. Stockholm: Ericsson. Retrieved August 17, 2015 from https://www.ericsson.com/res/docs/2014/regional-appendices-sea-final-screen.pdf
GSMAIntelligence. (2014). The mobile economy: Asia Pacific 2014. London, UK: the GSMA. Retrieved August 17, 2015, from https://gsmaintelligence.com/research/?file=c0e1063f5f4eed14d3a2d0d8473cf7e8&download
Higgins, S. (2003) Does ICT improve learning and teaching in schools (British Educational Research Association Professional User Review) Retrieved June 30, 2014, from https://www.bera.ac.uk/wp-content/uploads/2014/01/ict-pur-mb-r-f-p- 1aug03.pdf
Kaewta, K. (2013). Online media: contemporary teaching. UTCC Journal, 33(0), 368-380. Retrieved June 17, 2014, from https://utcc2.utcc.ac.th/utccjournal/330/368_380%20Kaewta.pdf (In Thai)
Mefalopulos, P. (2008). Development communication sourcebook: broadening the boundaries of communication. Washington DC: The interrnational Bank for Reconstruction and Development/ World Bank. Retrieved May 1, 2013, from https://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/DevelopmentCommS ourcebook.pdf
Meleisea, E. (Ed.). (2006). Using ICT to develop literacy. Bangkok, Thailand: Phongwarin Printing Ltd. Retrieved May 1, 2013, from https://unesdoc.unesco.org/images/0014/001464/146426e.pdf
Nikkei. (2017). Thai rice export prices drop 3.4%. Nikkei. Japan. Retrieved July 8, 2017, from https://asia.nikkei.com/Business/Markets/Commodities/Thai-rice-export-prices-drop-3.4
Radosław Mącik, B. J. (2012). E-marketing activities and perceived competitive advantage in the context of globalization – study of lublin region firms. In N. T. Valerij Dermol (Ed.), Management Knowledge and Learning International Conference 2012 (pp. 741-749). Celje: International School for Social and Business Studies. Retrieved May 1, 2013, from https://www.issbs.si/press/ISBN/978-961-6813-10-5/papers/ML12_140.pdf
Supattana, S. (2015). E-commerce business directions of OTOP. UTCC Journal, 35(1), 50-64. Retrieved April 24, 2017, from https://utcc2.utcc.ac.th/utccjournal/351/50_64%20Supattana.pdf (In Thai)
Suwannee, A. (2013). Accessment of mobile phones usage behavior of teeangers in Bangkok. UTCC Journal, 33(3), 184-191. Retrieved June 17, 2014 from https://utcc2.utcc.ac.th/utccjournal/333/184_191%20Suwannee.pdf (In Thai)
Each publish articles were copyright by Phranakorn Rajabhat University
Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves