RMUTI JOURNAL Humanities and Social Sciences https://www.tci-thaijo.org/index.php/RMUTI_SS <p><strong>วารสาร มทร.อีสาน ฉบับมนุษยศาสตร์และสังคมศาสตร์&nbsp;ISSN 2408-1221 (Print)&nbsp; ISSN 2672-9342 (Online)</strong></p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ซึ่งเป็นวารสารราย 6 เดือน ตีพิมพ์ปีละ 2 ฉบับ คือ มกราคม-มิถุนายน และ กรกฎาคม-ธันวาคม ของทุกปี จัดทำขึ้นโดยมีวัตถุประสงค์เพื่อเผยแพร่บทความทางวิชาการเพื่อเป็นการพัฒนาความรู้ทางวิชาการแก่สังคม และประเทศชาติโดยเน้นบทความ 3 สาขาวิชา ดังนี้<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. สาขาวิชาเศรษฐศาสตร์ / บริหารธุรกิจและการจัดการ <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2 .สาขาวิชาครุศาสตร์ / ศึกษาศาสตร์ / จิตวิทยา <br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. สาขาวิชาสหวิทยาการด้านมนุษยศาสตร์และสังคมศาสตร์</p> <p><strong>ประเภทบทความที่รับตีพิมพ์&nbsp;&nbsp;</strong>บทความวิจัย&nbsp; และ&nbsp; บทความวิชาการ</p> <p><strong>ภาษาที่รับตีพิมพ์&nbsp;&nbsp;</strong>ภาษาไทย และ ภาษาอังกฤษ</p> <p><strong>กระบวนการพิจารณาบทความ&nbsp;</strong>กองบรรณาธิการจะพิจารณาบทความเบื้องต้น เกี่ยวกับความถูกต้องของรูปแบบทั่วไป ถ้าไม่ผ่านการพิจารณา จะส่งกลับเพื่อทำการแก้ไข ถ้าผ่านจะเข้าสู่กระบวนการพิจารณาของผู้ทรงคุณวุฒิ จำนวน 2 ท่าน หรือ 3 ท่าน ต่อ 1 บทความ และเมื่อบทความที่ได้รับการตีพิมพ์ ผู้เขียนจะได้รับหนังสือรับรองการตีพิมพ์บทความ&nbsp;บทความทุกบทความจะต้องผ่านการพิจารณาโดยผู้ทรงคุณวุฒิที่เชี่ยวชาญอย่างน้อย&nbsp; 2 ท่าน หรือ 3 ท่าน โดยที่ผู้ทรงคุณวุฒิและผู้แต่งไม่ทราบชื่อซึ่งกันและกัน&nbsp;<strong>(double-blind review)</strong></p> <p class="style15">* ผู้เขียนต้องศึกษาจากรายละเอียดการส่งบทความและปฏิบัติตามขั้นตอนที่แนะนำ หากไม่ดำเนินการตามที่แนะนำกองบรรณาธิการขอไม่ดำเนินการให้ตามขั้นตอนวารสารหากผู้เขียนได้รับการตอบรับการตีพิมพ์บทความจากองบรรณาธิการวารสารแล้ว ผู้เขียนต้องทำการสมัครสมาชิกวารสาร เป็นระยะเวลา 1 ปี และหากผู้เขียนขอถอนบทความที่อยู่ระหว่างกระบวนการพิจารณาจะมีค่าใช้จ่ายในส่วนดำเนินการของวารสาร</p> <p class="style15"><strong>ดาวน์โหลด&nbsp;&nbsp;</strong><a href="http://ird.rmuti.ac.th/2015/files/2562/journal/hs/%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%9F%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B8%A1%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%AA%E0%B9%88%E0%B8%87%E0%B8%9A%E0%B8%97%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1hs.pdf">แบบฟอร์มการส่งบทความ</a></p> en-US <div class="item copyright"> <p>บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของมหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน</p> <p><span class="fontstyle0">ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยเทคโนโลยีราชมงคลอีสานและคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว</span></p> </div> saowaluk1968@hotmail.com (ผู้ช่วยศาสตราจารย์ ดร.เสาวลักษณ์ จิตต์น้อม) arunrak.kan@gmail.com (น.ส.อรุณรักษ์ ดีราชรัมย์) Fri, 27 Dec 2019 08:59:59 +0700 OJS 3.1.0.1 http://blogs.law.harvard.edu/tech/rss 60 Economic Analysis of Commercial Investment for Seed Production of Sex Reversal of Nile Tilapia (Oreochromis niloticus Linn.) in Khamphaengsaen Fisheries Research Station, Faculty of Fisheries Kasetsart University https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/214770 <p>The purposes of this study were 1) analyze cost, income and benefi t from production 2) investigate feasibility study of investment in production and 3) study the problems, causes and consequences of the production. This method of study uses the method of collecting and analyzing station performance data. Using indicators is Net Present Value of Financial Benefi t, Benefi t-Cost Ratio of Financial Benefi t, and Long-run Average Marginal Cost. From the results of the study, it was found that the production was profi table and able to create value for investment for the eff ectively.As for the problems, obstacles, causes and eff ects of production, it was found namely the insuffi ciency of the distribution location, modernity of tools and some equipment used in production, insuffi ciency of human resources. The include shortage of Human resources about the skills of the public relations. Therefore, Faculty of Fisheries should support and promote the availability of the place 1) Building or renovating the house and the cement pond is suffi cient for operation 2) Purchasing tools and modern equipment and 3) Increasing of Human resources there for Especially the skills of the public relations. As well as promoting the new production of other freshwater fi sh products in the commercial. In order to increase the potential of earning income from the Khamphaengsaen Fisheries Research Station.</p> ประคุณ ศาลิกร, ณัฐพงษ์ ปานขาว ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/214770 Thu, 05 Sep 2019 00:00:00 +0700 Direct and Indirect Effects of New Marketing Mix on Satisfaction by Using Online Shopping Application https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/206647 <p>The objective of this research was to study the influences both direct and indirect effects of new marketing mix on satisfaction by using online shopping application. The sample size was 300 peoples who were generally online shopping application users. They were selected by using the Purposive Sampling Method. Moreover, the data was analyzed by using Structural Equation Modeling. The results of this research show that the model was consistent with the empirical data, which would follow New Marketing Mix had a positive effect directly on satisfaction of application users through Brand Awareness both direct and indirect ways. Then the developers should to focus on give a good experience, exchange, everyplace, and evangelism appropriately. Also, they needed to create more Brand Awareness in order to let the consumers recognize the application, which would lead to more user’s satisfaction.</p> รุ่งนภา สมสกุล, ประพล เปรมทองสุข ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/206647 Wed, 31 Jul 2019 00:00:00 +0700 Needs Assessment of Teachers towards the Student Care System under The Secondary Educational Service Area Office 6 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/214773 <p>The purposes of this research were 1) to study the current and expected teachers’ perception towards the student care system. 2) to assess the teachers’ needs towards the student care system; and 3) to compare the teachers’ need towards the student care system under the secondary educational service area office 6, classified by school size. The 362 teacher samples were selected by multi - stage sampling. The rating-scale questionnaire was used as a tool with its confidence of current teachers’ perception at 0.976 and expected one at 0.989. The data were analyzed using mean, standard deviation and modified priority needs index (PNI<sub>Modified</sub>) and One-Way ANOVA as well as the Scheff e’s test. The results of research revealed that 1) current perception of teacher had the high level of the small school (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 4.07, S.D. = 0.83), the medium school (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 3.81, S.D. = 0.58), the large school (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 4.04, S.D. = 0.56) and at the highest level of expected perception, the small school (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 4.57, S.D. = 0.53), the medium school (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 4.67, S.D.= 0.36), the large school (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 4.58, S.D. = 0.49). 2) The results also showed that the highest dimension for the teachers of small schools included the administration and supervising and monitoring, the operation dimension for the teachers of medium schools, and the dimension of administration for the teachers’ large school. 3) The teachers in different school sizes have different opinions on the need assessment towards the student care system at 0.05 level.</p> สุภักษร พงษ์อุดทา, ปริยาภรณ์ ตั้งคุณานันต์, อำภาพรรณ ตันตินาครกูล ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/214773 Tue, 10 Sep 2019 00:00:00 +0700 The Effect of Financial Report Quality on Decision Making Efficiency of Small Medium Enterprise (SMEs) in the Northeast Thailand and Environmental Munificence as a Moderating https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/191613 <p>The objectives of this research were to examine the effect of Financial Report Quality on Decision Making Efficiency and to examine the effects of Environmental Munificence on the relationship between Financial Report Quality and Decision Making Efficiency. A questionnaire is used as an instrument for data collection from 312 executives of SMEs of northeast in Thailand. Multiple regression analysis is employed as test of hypotheses. The results indicated all high level of Financial Report Quality and Decision Making Efficiency: In additional, 4 elements of Financial Report Quality; Relevance, Comparability, Verifiability, and Timeliness has effect on Decision Making Efficiency. Finally, the Environmental Munificence has effect on relationship and impact between Financial Report Quality and Decision Making Efficiency. Consequently, the executive of SMEs firm use the results from this research for provide quality of accounting information to support the decision making efficiency for enhance firm success.</p> สมใจ บุญหมื่นไวย, พลานุช คงคา, สมศักดิ์ จินตวัฒนกุล ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/191613 Fri, 30 Aug 2019 00:00:00 +0700 The Relationship between the Political Communication and the Political Participation of the Voters in Nakhon Ratchasima Area https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/213995 <p>This research has the objective of study about the level of political communication and study of Political Participation and study of correlation between the Political Communication and the Political Participation of the Voters in Nakhon Ratchasima Province. The research methodology by Quantitative research, the sampling group that using in this research is the voter who residing in Nakhon Ratchasima Province of 400 voters sampling by Stratified random sampling that is a portion type, has collected the data by questionnaire, analyzed the data by frequency, percentage, means, standard deviation and Pearson’s moment correlation analysis with the result as the followings: 1. Political communication of the sampling group in overall was in a much level when consider by side is found that political communication via new media was in a first ascending level and was in a most level secondary is political communication via television, via newspaper, and via radio broadcast were in a much level respectively. 2. Political participation of the sampling group in overall was in a much level when consider by side is found that correlation with the political party has the level of political communication in a first ascending and was in a much level secondary is role of the reporter about voting and role in the communication that participate in political was in a much level. 3. Political communication and political participation of the voter in Nakhon Ratchaisma Province in overall has correlation level in positive with high level in significant statistic level of 0.05.</p> แก้วตา ว่องเชาว์ปรีชา, สุวิมล ตั้งประเสริฐ ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/213995 Mon, 02 Sep 2019 00:00:00 +0700 Tourists’ Responses Towards Marketing Communications of Inflight Magazine https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/213832 <p>The purpose of this study aims to study tourist’s responding process towards marketing communications of inflight magazines. This research was the quantitative research, the samples were 400 tourists using a questionnaire as a survey tool. The results were as followed that the most significant responses towards marketing communications of inflight magazines was Appeal in highest level (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}">= 3.92, S.D. = 0.695). Comparison of passengers’ responses towards marketing communications of inflight magazine by gender, airlines, age, and education interval, there were no significant. On the contrary, comparison by nationality and income interval were signifi cant difference.</p> คมสิทธิ์ เกียนวัฒนา, เกษรา กิจจาชาญชัยกุล, ชลิตา ราบเรียบ, มณีกานต์ พลชนะ, เบญญาภา ชารัมย์, ณัฐธิชา เฉลิมวรรณ, ณิชกานต์ เหลืองอ่อน, ปภาดา ปิ่นตุรงค์, ปรเมศวร์ ครองสุข, วิลาสินี พรพรมภักดี ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/213832 Mon, 02 Sep 2019 00:00:00 +0700 M I N D Innovation: Effect of Teaching and Learning Style Toward Students’ Aptitude in English Context https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/212030 <p>The English language has presently become a very important global language because it is widely used as a means of international communication for all kinds of activities. Additionally, Thailand will become a member of the ASEAN Community and this will cause the English language to play a more vital role. Thai students spend twelve years studying English, but they cannot communicate in English. This paper aims at presenting a tool “MIND innovation” to help learners destroy barriers inside each psychology, set up self-learning forever with lifelong learning &amp; sharing with others. Focusing on how to build up learners’ psychological, how to use appropriate teaching and learning style, how to adapt the self-learning approach, and how to teach students to contribute their knowledge to others. This paper identifies various distinguishing features of approaches towards 4 factors; motivation, intention, neo- understanding, and demonstrates with regard to scope follow lifelong learning. All of them should we take as a sample to get the better teaching and learning English. Both teachers and students should more aware of how they cope with communication in order to get the high level of education.</p> วรันตรี ปลั่งวัฒนะ, Sonnarong Chaokongka, Kritchamon Meelang ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/212030 Wed, 25 Dec 2019 00:00:00 +0700 Green Product: Value Added Creation https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/203242 <p>In recent decades, the public has increasingly noticed environmental issues by reason of the disastrous environmental pollution arisen from industrial manufacturing activities. Consequently, more firms are prone to accept environment protection as their social responsibility. Firms should apply green marketing strategies to enhance perceived value of their products and reduce perceived risk of their products with respect to environmental consideration to raise their competitive advantage that lead to increased sales, profits, trust and image that reflect the performance that is superior to the competitors. Green marketing activities involve developing, differentiating, product idea generation and services that satisfy customers’ environmental needs without a hurtful influence on the environment. In this article determining the characteristics of the green product four aspects as follow: 1) label, 2) implementation, 3) packaging, and 4) production system. In addition, this paper is fulfill the knowledge of the green marketing strategy that can help the executive to understand and to be used as a guideline for the development, improvement of marketing competitiveness effectively.</p> ฉัตรชัย - อินทสังข์, สุพรรณี พรภักดี, จันทนา เอี่ยมสว่าง ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/203242 Wed, 25 Dec 2019 14:39:21 +0700 The Occupation of Raising Toxin-Free Vagetables and Isan Fresh-Food Market https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/201856 <p>The 36 farmers in Ban Bak-jan Village in the 6th Hamlet, Sangkha Sub-district, Sangka District, Surin Province have engaged in toxin-free vegetable farming since year 1993. Although they mostly sell their produce at Sangka fresh-food market, some of them prefer to sell it at their roadside sheds next to their vegetable patches. The practice of toxin-free vegetable farming by these farmers not only results in positive health effects on both the farmers themselves and consumers alike, it is also economical in terms of land use. For instance, each of the farmer families needs only about 1 rai (about 1600 square meters) to grow their vegetables which bring sufficient yields for them to live a decent life. Their average income of 30,000 Thai Baht/month is 56 times higher than doing regular rice farming. Furthermore, vegetables that have been so damaged by insects that cannot be sold in the markets do not go to waste. Rather, the farmers make use of them to feed their cattle which is on average about 6 - 7 cows/family. In addition, the cows’ droppings are used as fertilizers for their vegetable patches. Consequently, the farmers are able to increase their income from selling their cows and to save some money on chemical fertilizers. It is, therefore, suffice it to conclude that the farmers’ engagement in toxin-free vegetable farming for sale is a sustainable agriculture that should be highly supported from government.</p> สุวิทย์ ธีรศาศวัต ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 https://www.tci-thaijo.org/index.php/RMUTI_SS/article/view/201856 Fri, 22 Nov 2019 00:00:00 +0700