Southeast Bangkok Journal <p><strong>Focus and Scope</strong></p> <p>วารสารวิชาการเซาธ์อีสท์บางกอก&nbsp;(สาขามนุษยศาสตร์และสังคมศาสตร์) รับตีพิมพ์ บทความวิจัย บทความวิชาการ บทความปริทัศน์ หรือบทความวิจารณ์หนังสือ ที่เกี่ยวกับ</p> <ul> <li class="show">ด้านบริหารธุรกิจ/บัญชี/เศรษฐศาสตร์/การจัดการ</li> <li class="show">ด้านศิลปศาสตร์/อักษรศาสตร์</li> <li class="show">ด้านศึกษาศาสตร์/ครุศาสตร์/จิตวิทยา</li> <li class="show">ด้านรัฐศาสตร์/นิติศาสตร์</li> <li class="show">และสหวิชาการสาขามนุษยศาสตร์และสังคมศาสตร์</li> </ul> <p>&nbsp;</p> <p><strong>Peer Review Process</strong></p> <p>บทความทุกบทความได้ผ่านการตรวจสอบทางวิชาการจากผู้ทรงคุณวุฒิอย่างน้อย 2 ท่าน</p> <p>&nbsp;</p> <p><strong>Publication Frequency</strong></p> <p>กําหนดการเผยแพร่ : กําหนดออกเผยแพร่ราย 6 เดือน ปีละ 2 ฉบับ<br>ฉบับที่ 1 มกราคม - มิถุนายน<br>ฉบับที่ 2 กรกฎาคม - ธันวาคม</p> <p>&nbsp;</p> <p><strong>Sources of Support</strong></p> <p>ประสานงานการผลิตและเผยแพร่ : กลุ่มงานวิจัยและบริการวิชาการ วิทยาลัยเซาธ์อีสท์บางกอก</p> วิทยาลัยเซาธ์อีสท์บางกอก en-US Southeast Bangkok Journal 2408-2279 PHILOSOPHY OF SUFFICIENCY ECONOMY: PRELIMINARY SURVEY OF RESEARCHES DURING 2006-2015 <p>This research aimed to 1) explore current research sufficiency economy philosophy during the 2006-2015 from ThaiLIS; 2) synthesize research. In this study, researcher used a qualitative approach by documentary research. Data were collected through data&nbsp;recording form and analyzed based on Miles and Huberman concept. The results revealed there are 162 sufficiency economy research works between 2006 and 2015., and those research reports focused on applying to the individual level, the existence of the community, liability management, spending habits of the individual, knowledge about the sufficiency economy and the presentation of the community sufficiency economy. Reasons of underlying the principles of the sufficiency economy philosophy were applied to the problem of consumption. Most of the knowledge about sufficiency economy is related to culture, sufficiency economy comparison with capitalist economy, building a sound understanding of the sufficiency economy, and development the body of knowledge about economic self-sufficiency, development and application of the learning process at the community level as well as networking community development sufficiency of civil society.&nbsp;</p> นิภาพรรณ เจนสันติกุล ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 1 11 THE QUALITY OF THE INFORMATION TECHNOLOGY COMPETENCY PROMOTING ACTIVITIES (SSPC) ON SEMINARS IN COMPUTERS FOR EDUCATION SUBJECT KALASIN UNIVERSITY <p>The purpose of this research was to evaluate the appropriateness of the Information Technology Competency Promoting Activities (SSPC) on Seminars in Computers Course at Kalasin University. The samples consisted of 10 computer lecturers, randomly selected by by ballot simple random sampling. The research instrument was an evaluation form. The research statistics used were mean and standard deviation. The result of the research revealed that of all four SSPC activities &nbsp;consisting of the tasks, the selection activities, the searching, the work creation and&nbsp;the overall communication, the highest level of quality of SSPC was the overall communication. (<img title="\bar{x}" src="\bar{x}">= 4.87, sd.= 0.33).</p> อัญญปารย์ ศิลปนิลมาลย์ ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 12 24 THE DEVELOPMENT OF AWARENESS TOWARD ENVIROMENT OF PRE-SERVICE TEACHERS BY USING SCIENCE , TECHNOLOGY, SOCIETY AND ENVIROMENT LEARNING <p>The research aims to 1) study the awareness level of learning arrangement according to the Science-Technology-Society and Environment Learning that develop&nbsp;the Pre-service Teachers’ awareness toward environment 2) compare the awareness level of learning arrangement according to the Science-Technology-Society and Environment Learning that develop the Pre-service Teachers’ awareness toward environment. The tools used in the research included awareness toward environment assessment and evaluation form of awareness toward environment. Learning arrangement plan was carried on according to the single group research method with pre-test and post-test. Data analysis was conducted using mean, standard deviation, percentage, and t-test 1) The students’ scores were significantly higher that before teaching at the statistical level of .05. 2) Their awareness toward environment before the study was at high level and it was at highest level after the study. About evaluation form of awareness toward environment during learning arrangement proceeding, the level awareness toward environment was at high level, or 87.89 percent.</p> รุ่งทิวา กองสอน ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 25 37 A STUDY OF TERM FOR WOMEN IN THE SONGS FOR LIFE : THE CASE STUDY OF THE CARABAO BAND <p>The study of women's terms in songs for life, the Carabao band case study was aimed to analyze the meaning and the creativity structure of the terms of woman appeared in 80 Carabao songs, and to analyze the strategies of creating a woman called in the songs for the life of Carabao. The samples were 23 female vocal selections selected from the first eight to eight albums of the Carabao band&nbsp;released in 1981 to 1987, totally 80 songs. The results of the study were as follows. First, for the meaning of the term used for women, it is found that the explicit meaning is used more than the implicit meaning. The words with the explicit meaning are found 52.17 percent while the implicit meaning is 47.83 percent.&nbsp; Second, the term "woman" means "straight" was accounted for 4.35%.&nbsp; Third, the words used to call other women were mostly found with the percentage of 43.48 while the words used to call younger women, beloved women and valuable women are rarely found with the percentage of 4.35 percent. In accordance with the creativity structure for the terms of woman, the most used structure was compound word method. The compound words created from Thai and Thai word accounted for 34.78 percent. The other structure found used in the songs are morphemes representing 21.73 percent which are created by Thai words. The least known word formation technique was strategies to create words by women repeatedly, called repeating words, with the percentage of 4.35 percent.&nbsp;</p> ปิยะพันธุ์ วัชระนุกุล ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 38 54 HEALTH BELIEF RELATED TO BLOOD GLUCOSE CONTROL AMONG PATIENTS WITH DIABETES MELLITUS TYPE II IN KUT CHIK SUBDISTRICT, MUEANG DISTRICT, NONGBUA LAMPHU PROVINCE. <p>This study aimed to study the health beliefs associated with glycemic control in patients with diabetes Mellitus type II in Kut Chik subdistrict, Mueang district, Nongbua Lamphu Province. The research was a cross-sectional descriptive study. The subjects were 53 type 2 diabetic patients who were treated at the diabetes clinic at Ban Yang Luang Health Promotion Hospital, Kut Chik subdistrict, Mueang district, Nongbua Lamphu Province. The data were analyzed by means of descriptive statistics and inferential statistics. That is, to analyze the relationship between health beliefs to control sugar levels in the patient's blood samples by Pearson's Product Moment Correlation Coefficient. The results of the study revealed that the factors of personal characteristics, age, had a low level of significantly negative correlation with the control of blood glucose level in type 2 diabetic patients (r = - 0.275, p-value = 0.047). In addition, overall in terms of health beliefs, there was a moderate level of significantly negative correlation with patients' blood glucose control (r = -0.410, p-value = 0.002). Perceived risk of complications of diabetes had a moderate level of significant correlation with the patient's blood glucose control (r = - 0.494, p-value ≤ 0.001). Perceived benefits of glycemic control had a moderate level of significantly negative relationship with patients' blood glucose control (r = - 0.389, p-value = 0.004). Perceptions of the severity of diabetes had low negative correlation with patients' blood glucose control (r = - 0.308, p-value = 0.025).&nbsp; Finally, there was also a significantly moderate negative relationship between health behaviors and behavior of food consumption of patients relationship with patients' blood glucose control. (r = - 0.358, p-value = 0.008)</p> สุวัฒน์ ศิริแก่นทราย ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 55 68 ILLNESS EXPERIENCE AND SELF IN PATIENTS UNDERGOING CORONARY ARTERY BYPASS GRAFTING SURGERY <p>This research is a qualitative research which was aimed to investigate the illness experiences and identity and illness management of individual patients with coronary artery bypass surgery under varied circumstances. The study site was a regional hospital in the eastern region of Thailand. The participants of the study were seven patients with coronary artery bypass from January 2012 to June 2013.&nbsp; Primary data were obtained from a narrative interview of 7 patients with coronary artery bypass. The data were collected from different sources through in-depth interviews with cardiovascular surgeons and senior nurses of medical cardiology department in the studied hospital, and medical chart record reviews.&nbsp; To establish the validity of data obtained from different sources were triangulated.&nbsp; The findings that health policy implementation uses a large budget to treat the population. The cardiac excellent center development focuses on the use of advanced medical and currently operated on capitalist principles. In terms of relationship between surgical patients and surgeons, it is a relationship that patients and relatives had to sign consent form for the coronary artery bypass to the surgeon.&nbsp; The patient's identity before surgery is as follows: he patient's identity before surgery is as follows: 1) the person who encountered the death; 2) the person who has the fate. The patient's postoperative status was as follows. 1) non - human, 2) being endless depended on medical technology; and 3) being inconsistent with medical technology.</p> <p>The recommendations from this research were: the development of quality of coronary artery bypass surgery is not sufficient; the importance of the cultural dimension in relation to the religious beliefs appeared in the narratives of all patients interviewed; and the importance of telling the patient about the change of the body after surgery will help to heal the health of the patients experiencing surgery moving onto the rehabilitation more rapidly.</p> กิ่งแก้ว ขวัญข้าว ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 69 87 THE EFFECTS OF EXTENSIVE READING ON ENGLISH READING ABILITY AND ATTITUDES OF BUSINESS ENGLISH MAJOR STUDENTS <p>This study aimed to develop business English Major Students’ English reading ability through extensive reading and investigate their attitudes towards autonomous learning after exposure to extensive reading. The population consisted of fourteen second year students studying in the academic year 2017 in Faculty of Liberal Arts, Southeast Bangkok College. The researcher tested all the samples before the experiment taken place on June 13, 2017 and kept records of their scores. Then, the project based on extensive reading was started for the total of 12 weeks from June 20 to September 5, 2017. The research instruments included a pre-post-test for testing students’ reading ability with the total of 20 items and a questionnaire investigating students’ attitudes toward autonomous learning. The analysis of quantitative data revealed the following findings. First, the post-test mean score of reading ability was significantly higher than the pre-test mean score at the 0.05 level. In addition, the students had positive attitudes toward autonomous learning. The findings contribute to a better understanding of extensive reading and support the belief that extensive reading can be employed as a part of teaching activities to improve learners’ reading ability and self-directed learning skills.</p> Piyachat Nutalak ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 88 102 RELATIONSHIP BETWEEN CORPORATE IMAGE AND CUSTOMER LOYALTY <p>This article aims to describe relationship corporate image with customer loyalty. Because corporate image is one of factors that have both positive and negative effects on the organizational operation. Although the company presented through media, product, service, physical characteristics, atmosphere, symbol etc, have contributed to the importance of corporate image in customer perception. Corporate image influences on customers’ feelings, opinions, acceptance, demands, satisfaction or unsatisfaction, purchasing decision, repeat purchase and loyalty. The&nbsp;review indicated that corporate image influences customer loyalty but not standard more or less depending on the factors of customer and other. Therefore, it is necessary to understand the customer group before build and show corporate image.&nbsp;</p> นัทธีรา พุมมาพันธุ์ ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 103 115 CRISIS MANAGEMENT FOR A CHAIN RESTAURANT TOWARD RUMOR DISSEMINATION IN SOCIAL MEDIA <p>The rise of social media has brought an increasing interaction between customers and business. Anyone can share thoughts and opinions with anyone else. This new technology creates new challenges in many fields including the field of crisis management. The question is how companies should handle a crisis in social media. The purpose of this paper was to develop the ideas of how chain restaurants plan for crisis management regarding rumors dissemination in social media. The author starts by providing the definitions of crisis, crisis management, social media, and chain restaurant. Then, the author uses a three-stage approach for crisis management suggested by Coombs to explain how chain restaurants can respond.</p> Pornmit Kulkalyuenyong Siriwan Wongcharoen Annapa Saithong ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 116 131 No Fears, No Excuses <p>เรื่อง กล้าเลือก กล้าทำ&nbsp;</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;แต่งโดย&nbsp; แลร์รี สมิธ</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;แปลจาก : No Fears, No Excuses ผู้แปล : ณงลักษณ์ จารุวัฒน์</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;สำนักพิมพ์เนชั่นบุ๊คส์&nbsp; พิมพ์ครั้งที่ 1 &nbsp;พ.ศ. 2560</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;265 หน้าราคา 280 บาท</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;ISBN :&nbsp; 9786165156721</p> วรสิริ ธรรมประดิษฐ์ ##submission.copyrightStatement## 2019-01-29 2019-01-29 5 1 132 135