ปัจจัยที่มีผลต่อการตัดสินใจซื้อปุ๋ยเคมีของเกษตรกร ในเขตอำเภอวารินชำราบ จังหวัดอุบลราชธานี

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ปารวีณ์ โรจนวิธาน

Abstract

The objective of this research was to 1) study the farmers' decision to purchase chemical fertilizer In Warin Chamrab District Ubon Ratchathani Province as perceived by Classified by personal factors including gender, age, Highest level of education and Average income per year 2) To study the influence of the store's image on farmers' decision to purchase chemical fertilizer In Warin Chamrab District Ubon Ratchathani Province. The sample is Farmers who buy and buy fertilizer In Warin Chamrab District Ubon Ratchathani Province. The samples were collected from 400 samples, the tools used are Questionnaire, Data collection the researcher collected data by asking the farmers to buy and buy fertilizer In Warin Chamrab District Ubon Ratchathani Province. The data were collected from the farmers who used the Bank for Agriculture and Agricultural Cooperatives Warin Chamrab Branch Ubon Ratchathani Province. Statistics used for data analysis are Frequency, Percentage, Mean, Standard Deviation, Independent-Sample t-test, One-way ANOVA F- Test, Pearson's Correlation coefficient, and Multiple Regression Analysis.
The study indicated that Answerer Mostly female, there is an age range of 51 years and over, the highest level of education is in elementary school, Average income per year: 30,001 - 60,000 Baht. Gender, Age, highest level of education and Average income per year. The effect of buying chemical fertilizer is not different. Considering the level of feedback, the aspect of the store's image. Farmers are most concerned about the products and services of the store, second is the convenience and facilities of the store, marketing promotion, Brand of the store and the atmosphere of the store respectively. When analyzing relationships with purchase decisions. It was found that all factors influenced farmers' decision to purchase chemical fertilizer. In Warin Chamrab District Ubon Ratchathani Province the statistical significance was 0.01.

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บทความวิจัย