THE UPGRADE OF GRILLED SWINE COST FOR SUSTAINABLE DEVELOPMENT IN SAMPHRAN DISTRICT, NAKHON PATHOM PROVINCE

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Udomsak Kitthawee

Abstract

                This research aims to explore and develop ways to promote income for grilled swine entrepreneur at Samphran District, Nakhon-Pathom Province in both directly and indirectly. The study employed a survey research, collecting data through questionnaire for grilled swine entrepreneurs, consumers, and all local governments. The result shows that all grilled swine manufacturers in Nakhon-Pathom province produce the product in house. Then all of manufacturers have been solve their problems by themself. After that, some of them are success to solve their issues in career. Therefore, the survival must have good quality control by themselves. For the local governments, they ignore grilled swine although it is unique food in terms of taste and smell. With the promotion and development of convenient packaging should be the best to promote grilled swine. More is distributor and channels, more is benefit. The manufacturer may be own logo. The local government should promote grilled swine to accepted certificate standard such as ONE TAMBON ONE PRODUCT (OTOP).

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บทความวิจัย