Main Article Content
The objectives of this study were to 1) study the relationship demographic factors data that affected on the personal risk acceptance and the factor of financial attitude and return of an investment of people in Bangkok 2) compare the factors of financial attitude and the return of an investment that affected on the personal risk acceptance of people in Bangkok with the different personal characteristics. The researcher gathered the data by using the questionnaire on the samples who were Thai people in Bangkok area. The researcher used 400 people as the samples and used statistics such as frequency, average score, percentage and inferential statistical which are standard distribution, F-test or ANOVA in data analysis. In case of difference and variables were found, would be used for this study. 1) The results found that the majority of participant was female who aged between 46-55, married, education under bachelor degree, incomes below 15,000 baht, owns a business and have 10-15 years investment experience. Information the relationship demographic factors data that affected on the personal risk acceptance, Overview in moderate level. ( = 3.106) Considering per items see also the relationship factor of financial attitude is the moderate level all items and the best item is demographic factors data that affected on the price risk acceptance. ( = 3.23) Followed by the demographic factors that affected unhealthy or loss income, medical fee in health care ( = 3.22) and investment security with the risk of leaving respectively. ( = 3.19) And the least is the demographic in stability career. ( = 2.98) 2) compare the factors of financial attitude and the return of an investment that affected on the personal risk acceptance of people in Bangkok with the different personal characteristics. The results found that age, marital status, Career and investment experience are different and that affected on the personal risk in Bangkok with statistical significant at level 0.05
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