Perceived Risk for Technology Commercialization of Carbon Dioxide Cleaning: Context of Electronics Industry in Thailand

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Teera Tanasakulsak Orapan Khongmalai Natratanon Kanraweekultana


        The purposes of this study were to identify risk factors affecting commercialization of carbon dioxide cleaning technology to Thailand’s electronics industry to develop the appropriate risk response as well as marketing strategy for each electronics organization. The research methodology composes of qualitative and quantitative techniques. In-depth interviews and observation were performed for identifying the relevant risk factors. Quantitative research techniques are used to assess risk levels. We empirically test whether risk factors affect the commercializing performance of Carbon dioxide cleaning technology using survey data from Electronics firms in Thailand. Exploratory Factor Analysis technique (EFA) is applied for risk factor analysis. The results show as following 1. Organization that using CO2 cleaning, risk factors comprised of project reference, maintenance complexity and technology safety. 2. Organization that used to evaluate but not using CO2 cleaning, risk factors comprised of technology safety, technology compatibility & safety, technology complexity and comparative advantage. 3. Organization that not using CO2 cleaning, risk factors comprised of comparative advantage, technology efficiency & compatibility, technology complexity and technology safety & compatibility


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