The Study of Market Analysis and Market Development Planning in Bio-Base Industry: The Case of Thailand

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Rachata Rungtrakulchai Wut Sukjareon Anupong Avirutha Watcharin Chotchaicharin

Abstract

        The Study of Market Analysis in Bio-Base Industry: The Case of Thailand. The purposes of this study were to study the market analysis in Bio-Base Industry and to assess on the interesting in doing business in Bio-Base Industry. Porter's Five Forces Model has been used to analyses the market and in-depth interview from 3 SMEs companies where regularly order Bio-Base for 20 kgs up to 100 kgs per month to compose in their products. The interview was 20-30 minutes with top executives.


        Base on the results of Five Forces analysis in Bio-Base Industry, bargaining power of suppliers and threat of substitution were low, while bargaining power of buyers, threat of new entrants, and competitive rivalry were moderate.


        The assessment on the interesting in doing business in Bio-Base Industry were interesting although the number of the herbal manufacturer is increasing, not meet the increasing of consumer demand. Relevant factors or industrial environmental factor; market, raw material, staff and knowledge factors, support on doing business in Bio-Base industry.

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Research Article

References

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