Effects of Living Behaviors Following Philosophy of Sufficiency Economy on Purchasing Decisions Made By Studying Personal Factors as a Moderator Variable.

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Kwunkamol Donkwa Natcha Limpasirisuwan


              Living on the philosophy of sufficiency economy is a modest way of living according to their status and self-reliance. There are many researches to study the application of sufficiency economy philosophy to the organization in order to increase the efficiency of sustainable operations. This research aimed to apply the philosophy of sufficiency economy to study the lifestyle of people to make a purchase. The sample size was 513 respondents obtained by stratified random sampling. Data were analyzed by hierarchical regression analysis. The living standard of sufficiency economy was at the medium level. The elderly are more modest by buying more needed products than those who are in a working age. In addition, those with lower monthly income will have more income to plan their spending than those who are older. The government should find ways to raise awareness for the people to adopt the philosophy of sufficiency economy for more applications. This is a foundation for sustainable economic development.


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Humanities, Social Sciences, and Arts


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