Marketing Factors Influencing Satisfaction Technology to Purchase Goods and Services Via Facebook of Rajamangala University of Technology Tawan-ok Chakrabongse Bhuvanarth Campus Students

  • ชาคริต อ่องทุน
  • ประสพชัย พสุนนท์
Keywords: Learning object, Quality dimension, Quality Indicator, Factor analysis, Quality assessment system

Abstract

This research aims to study 1) The satisfaction of the market factor in the purchase of goods and services through Facebook 2) Market factors influencing satisfaction technology to purchase goods and services via facebook of Rajamangala University of Technology Tawan-ok Chakrabongse Bhuvanarth Campus students. The sample in this study was regular students in Rajamangala University of Technology Tawan-ok Chakrabongse Bhuvanarth Campus with the purchase of goods and services via Facebook 200 students. The instruments used in the questionnaire, data were analyzed using descriptive statistics consist of frequency, percentage, mean and standard deviation. And inferential statistics using stepwise multiple regression analysis. The results showed that students were satisfied with the products, prices and places at a high level for the promotion was moderate. The factors influencing satisfaction technology to purchase goods and services via Facebook of
Rajamangala University of Technology Tawan-ok Chakrabongse Bhuvanarth Campus students found that the level of satisfaction of the products, satisfaction level of prices, satisfaction level of places and the level of satisfaction of the promotion all factors influencing satisfaction with technology purchases goods and services via Facebook of Rajamangala University of Technology Tawan-ok Chakrabongse Bhuvanarth Campus students. The coefficient of determination (R2) was 59.40% and the adjusted coefficient of determination (Adjusted R2) was 58.50%.

Published
2016-12-23
How to Cite
อ่องทุนช., & พสุนนท์ป. (2016). Marketing Factors Influencing Satisfaction Technology to Purchase Goods and Services Via Facebook of Rajamangala University of Technology Tawan-ok Chakrabongse Bhuvanarth Campus Students. Business Review Journal, 8(2), 21-33. Retrieved from https://www.tci-thaijo.org/index.php/bahcuojs/article/view/125122
Section
Research Articles

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