Adaptation from the Impact of Free Trade and Investment in Modern Retails on Traditional Retails in Bangkok Metropolitan

  • อัญชลี นรินทร

Abstract

The purposes of this research were : 1) to study factors which affecting to the requirement of the self development of Traditional Retail Business in Bangkok Metropolitan 2) to study factors which affecting to the requirement for the government’s assistance to Traditional Retail Business in Bangkok Metropolitan towards Free Trade and Investment in Modern Retail Business 3) to study factors which affecting to the adaptation of Traditional Retail Business in Bangkok Metropolitan towards Free Trade and Investment in Modern Retail Business 4) to study causal factors which affecting to Traditional Retail Business in Bangkok Metropolitan towards Free Trade and Investment in Modern Retail Business. The
data were collected from entrepreneurs of Traditional Retailers in Bangkok Metropolitan. To use a Simple sampling, used in this study of 400 people as a way of determining the infinite population. Statistical analysis methods used were frequency and Percentage, mean and standard Deviation, Analysis of Cramer’s V fated relationship between independent variables and the dependent variable Chi-Squre, a confirmatory factor analysis (Path  Analysis). The results of the study were to apply the guidelines for investing plan and to develop the traditional retails business causing the appropriate potential for the entrepreneurs of SMEs and the people in country and abroad who are interested in the retail business. The hypothesis testing: One assumes that Free Trade and Investment in Modern Retails impact Traditional Retails.This study tested the hypothesis between the general state of the traditional retail business and the adaptation of the traditional retail business. For overview, the study found that the free trade in modern retails business causes the general state of the retail business which affecting on the traditional retail business. The second assumption of Free Trade and Investment in Modern Retails impact adaptation of Traditional Retails. This study tested the
hypothesis between the general state of Traditional Retail. Adaptation of Traditional Retails overview found that the P-Value, from 0.002 to 0.029, which is less than 0.05 to reject the null hypothesis H0 meant to liberalize trade in modern retails influences, adaptation of the Traditional Retails overall.

Published
2016-12-23
How to Cite
นรินทรอ. (2016). Adaptation from the Impact of Free Trade and Investment in Modern Retails on Traditional Retails in Bangkok Metropolitan. Business Review Journal, 8(2), 59-74. Retrieved from https://www.tci-thaijo.org/index.php/bahcuojs/article/view/125129
Section
Research Articles