Motivation Factors in Purchase Selection for Stem Cell Cosmetic Product of Generation Y Consumer

  • สุวรรณา แก้วไชย
  • ไกรชิต สุตะเมือง
Keywords: Stem cell cosmetic, motivation, Generation Y

Abstract

The research title was “motivation factors in purchase selection for Stem cell cosmetic product of generation Y consumer”. It was presented to indicate the various factors relation about motivation factors in purchase selection for Stem cell cosmetic product of generation Y consumer. Specifically, there were main purposes for this research as follows. To study individual factors difference that have an affect on the motivation factors for purchase selection the cosmetic product with stem cell by generation Y consumer. To study the relation of Integrated marketing communication factors, external factors and the motivation factors for purchase selection the cosmetic product with stem cell by generation Y consumer. It was a quantity research. The representative sample from specific sampling was 400 consumers who used the Stem cell cosmetic and age 13-33 years old. The questionare was verified the reliability and found that it had alpha value over 0.7 before proposed them to the target consumer. The research results found that individual factors; sex, age, occupation and income had affect on the motivation factors in statistical significantly .05. Integrated Marketing Communication had no affect on the motivation factors in statistical significantly .05. Finally, external factors; social and technology had affect on the motivation factors in statistical significantly.05.

Published
2014-06-25
How to Cite
แก้วไชยส., & สุตะเมืองไ. (2014). Motivation Factors in Purchase Selection for Stem Cell Cosmetic Product of Generation Y Consumer. Business Review Journal, 6(1), 21-36. Retrieved from https://www.tci-thaijo.org/index.php/bahcuojs/article/view/143755
Section
Research Articles

Most read articles by the same author(s)