The Important Parts of International E-Commerce Business, Focusing on B2B

  • Teerat Ratrawetakorn Faculty of Business Administration, Huachiew Chalermprakiet University
  • Rapee Udomsap
  • Conrado Aquino
Keywords: International E-Commerce business, B2B, Offline business, Online business

Abstract

The E-Commerce business, which is an integral part of the vast Internet system, has
been expanding tremendously as a result of the non-stop rapid increase in the number of the
world’s Internet users. This phenomenal expansion has directly caused the overall business
structure to change from what is mainly an offline nature to largely an online business.
Evidently, the present business scenario indicates what efficiency is, wherein both buyers
and sellers can find each other quickly and effectively and carry out their transactions more
conveniently.
In Thailand, E-Commerce business predominates various entrepreneurial categories
based on their different business purposes, e.g., fashion products, consumer goods,
transportation and payment services, etc. Such reality prompted the country to adapt
measures that can cope with the E-Commerce business effectively and at the same time
supporting the large number of local Internet users. In the same manner, it is inevitable that
domestic entrepreneurs must have a thorough understanding of international E-Commerce
business to help improve national business and economy. E-Commerce also plays an
important role in stimulating the economy as a whole because international trade is one of
the vital driving force that helps Thailand strengthen its economic and social development
efforts.

Author Biography

Teerat Ratrawetakorn, Faculty of Business Administration, Huachiew Chalermprakiet University

Faculty of Business Administration, Huachiew Chalermprakiet University
18/18 Km. 18, Bang Na-Trad Road, Bang Chalong, Bang Phli, Samut Prakan

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Published
2018-12-24
How to Cite
Ratrawetakorn, T., Udomsap, R., & Aquino, C. (2018). The Important Parts of International E-Commerce Business, Focusing on B2B. Business Review Journal, 10(2), 265-280. Retrieved from https://www.tci-thaijo.org/index.php/bahcuojs/article/view/162351
Section
Academic Articles