Inflf luence of Customer Relationship Management and Entrepreneurial Leadership on the Performance of Eldercare Services Business

  • ดวงสมร รุ่งสวรรค์โพธิ์ Faculty of Management Science, Suan Sunandha Rajabhat University, Thailand
Keywords: customer relationship management, entrepreneurial leadership, elderly care services business

Abstract

The objectives of this research were to: 1) investigate the level of customer relationship
management, entrepreneurial leadership, and performance of elderly care service business; and
2) examine the influence of the customer relationship management, and entrepreneurial leadership
on the performance of elderly care services business. This research employed quantitative methods.
The research sample consisted of 400 elderly care services entrepreneurs in Bangkok and
metropolitan areas. The sample was obtained by systematic sampling. The sample size was
determined based on 10 times the manifest variables. The research instrument was a questionnaire.
Data were analyzed by mean, standard deviation and structure equation model. The result of this
research showed that: 1) the customer relationship management, entrepreneurial leadership
and performance were rated at a high level; and 2) customer relationship management and
entrepreneurial leadership had a direct influence on the performance of elderly care services
business at a .05 level of statistical significance.

Author Biography

ดวงสมร รุ่งสวรรค์โพธิ์, Faculty of Management Science, Suan Sunandha Rajabhat University, Thailand

Faculty of Management Science, Suan Sunandha Rajabhat University, Thailand

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Published
2019-06-27
How to Cite
รุ่งสวรรค์โพธิ์ด. (2019). Inflf luence of Customer Relationship Management and Entrepreneurial Leadership on the Performance of Eldercare Services Business. Business Review Journal, 11(1), 68-84. Retrieved from https://www.tci-thaijo.org/index.php/bahcuojs/article/view/198251
Section
Research Articles