@article{ธรรมพัฒนากูล_ทวินันท์_ประสงค์_ผาสิงห์_2019, title={Customer Satisfaction towards Service in the Tourism Business Case Study: Your Friends Travel Company, Phitsanulok Province}, volume={11}, url={https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/198355}, abstractNote={<p>The purposes of this research were 1) to study customer’s satisfaction towards services<br>in the tourism business 2) to compare thecustomer’s satisfaction level towards services in the<br>tourism business, a case study of Your Friends Travel, Phitsanulok Province. It was the quantitative<br>research. The collected data by questionnaire from 133 consumers of Your Friends Travel at<br>Phitsanulok Province. The data were analyzed applying by Percentage, Mean, Standard Deviation,<br>Independent Samples t-test, One way ANOVA. The results of the study found that overall of<br>consumers at Your Friends Travel were in the highest level satisfaction. When considering their<br>satisfaction classified by the Service Quality elements, it was found that The level of satisfaction<br>is also at the highest level in all aspects: empathy, reliability, responsiveness, reliability and<br>tangibility, respectively. 2) Overall, no significant difference was found in consumers tourism<br>business satisfaction level with different personal factors at a statistical significance level of 0.05.</p>}, number={1}, journal={Business Review Journal}, author={ธรรมพัฒนากูล มนตรี and ทวินันท์ กาญจนา and ประสงค์ เพ็ญนภา and ผาสิงห์ ฉัตรพล}, year={2019}, month={Jun.}, pages={163–175} }