THE IMAGE OF NURSES AS PERCEIVED BY CLIENTS AT THE OUT PATIENT DEPARTMENTS

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อรนุช อักษรดี นุจรี ไชยมงคล สหัทยา รัตนจรณะ โสรัตน์ วงศ์สุทธิธรรม

Abstract

          This descriptive study aimed to compare the actual and ideal images of nurses as perceived by clients at the OPD and compare perceived mages of nurses by the difference of the clients’ characteristics. A multi-stage random sampling was used to recruit a sample of 320 clients using service at the OPDs of Rajavithi hospital, Bangkok in 2016. Research instruments included a demographic questionnaire, the perception of the actual image of nurse questionnaire, and the perception of the ideal image of nurse questionnaire. Their reliability were .84 and .92, respectively. Descriptive statistics, t-test and one way ANOVA were used to analyze the data.


          The results revealed that the participants had scores of perceived ideal image of nurses higher than those of perceived actual image of nurses (t = -8.92, p <.001). Females perceived ideal image of nurses more than males (t = 2.80, p > .01). The clients with Bachelor degree or more had a score of perceived ideal image of nurses higher than those with college or diploma education (F = 3.09, p < .05). The clients who had fourth times of visitation or more perceived the ideal image of nurses higher than those had the second times of visitation (F= 4.56, p > .01). Age and occupation were not found the differences. These findings suggest that nurse administrators should set a policy or regulation for nurses to perform the properly images. Such as professional skills, Dress up the smart uniform and friendly manner. It would make clients and general population have the best perceived image of nurse. In addition, activities that promote positive image of nurse perception should be implemented, especially in groups of male, having education lower than bachelor degree and new clients.

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บทความวิจัย