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Facebook provides users a platform to present themselves to the world, a presentation that can be quite different from reality. An important unanswered question concerns the beliefs that users have about what others think of their Facebook online self—do they believe others have specific perceptions, perhaps positive or negative, of them as a result of observing their profile and postings? Four hundreds and ten students from two universities in the U.S. and Thailand participated in the survey. Using a 15-item semantic differential scale on self-presentation, we found that on every item, US students reported a greater discrepancy than Thai students between their real self and their online self, that is, US students always presenting themselves more positively on Facebook than their real self. Also, it was found that when students offered online presentations more favorable than their actual self, they tended to exhibit higher well-being. And finally, it was found that as the discrepancy between the way students presented themselves online and the way they were seen by others grew larger, they tended to report lower well-being scores.
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