Causal Factors Affecting the Characteristics of Newspaper Journalists Contributing to Media Reform

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Bubpha Makesrithongkum

Abstract

The purpose of this research was to study the differences of mean values of knowledge, attitudes, skills, personalities and ethics among journalist professionals from newspaper organizations with different work positions and work experiences. The samples were 400 reporters, heads of news desks and news editors from newspaper organizations, selected by using the multi-stage sampling method. Questionnaires were used to collected data, while an descriptive statistics and Two-way MANOVA were used to analyze them. The results showed that 1) work positions and work experiences had an interaction effect on knowledge, attitudes, personalities, and ethics with significance level of 0.05, and 2) according to the journalists professionals, different work positions affected their knowledge with statistical significance at the level of 0.05.

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บทความวิจัย (Research Articles)