Vol 15, No 2 (2016)

July - December

Table of Contents

บทความวิจัย (Research Articles)

Success Factors for Driving the National Health Assembly Resolutions into Implementation pdf
Krish Rugchatjaroen, Damrongsak Junthothai, Chanthana Inthachim, Metinee Sangkrajang 1-16
Knowledge, Attitude, and Intention to Purchase Clean Food: A Guideline for Health Communication on Clean Food Consumption Promotion pdf
Chatchawan Liwjaroen, Nitcha Chokpitakkul 17-28
The Effect of Transformation Leadership Impact on Characteristic of Entrepreneurship in Tourism Business Corporations pdf
Sivanun Sivapitak 29-41
Guideline Development of Potential Tourism Management at Erawan National Park in Kanchanaburi Province via Participation between Government Private Sector and Community pdf
Jirat Chuanchom, Nongluck Popichit 42-53
Media Portrayals of Changing Migration Patterns in Southeast Asia pdf
Chalisa Magpanthong, Drew McDaniel 54-68
Factors Affecting Purchase Intention on Online Music Streaming Service of Smartphone Users in Thailand pdf
Photsakorn Pongnatpanich, Krisana Visamitanan 69-84
Directors’ Duty of Care: Case Study of Asia Trust Bank pdf
Nares Kesaprakorn 85-101
Attitudes towards Chinese Language Learning: A Case of Thai Senior High School Students at a Private School in Bangkok pdf
Huilin Luo, Pimurai Limpapath 102-112
Synthesis of Research on Financial Accounting Information System under the Import Sector in Thailand by A Meta-Ethnography Research: A Grounded Theory pdf
Nathapat Aphiwatpisan, Sahanon Tungbenchasirikul, Rosechongporn Komolsevin, Ussawit Ittipuriphat 113-125
An Empirical Investigation of Marketing Innovation Strategy of Travel Agency Businesses in Thailand pdf
Nasi Chuwiruch, Prathanporn Jhundra-Indra, Sutana Boonlua 129-143
Service Excellence Strategy and Firm Performance: A Study on Hotel Businesses in Thailand pdf
Warawan Chuwiruch, Prathanporn Jhundra-Indra, Sutana Boonlua 144-160
Audit Review Integration Competency and Audit Success: An Empirical Investigation pdf
Nittaya Phosrichan, Sutana Boonlua, Suparak Janjarasjit 161-176