Asian Journal of Arts and Culture

The Thai Chinese-Malaysian Bonding Story of Baba Nyonya’s Cuisine in Phuket to Contemporary Jewelry

Chofa Hongsittichaikul — 2024-04-22

As a researcher who was born and raised in the culture of the Phuket Baba clan and is familiar with traditional Phuket local food, I understand how the past and present interweave seamlessly and harmoniously. I, therefore, would like to present the identity of Phuket’s local gastronomy or Pun Teh cuisine through contemporary jewelry design with the purpose 1. To design contemporary jewelry that can be applied to create a commercial prototype from studying the history, significance, meaning, and beliefs of Phuket local food. 2. To search for substitute materials from raw materials used in cooking Phuket local cuisine with a production process that is friendly to the environment to substitute the use of consumables in the jewelry industry. 3. To design jewelry through Phuket local food cultural capital that can be used as a commercial prototype in the future. This research uses a mixed research approach consisting of quantitative research at the beginning and qualitative research with surveys primary and secondary data collections. The research utilizes the principle of cultural capital management for local food in Phuket, analysis, and experimental materials as a research framework. Research Area is the old town area known as Thalang Road in Phuket Province. The research model focuses on studying the history and significance of Phuket local food culture, raw materials for food preparation, meaning, beliefs, Nyonya wares, Siannah, and Toei Panan woven baskets.

The study found that Phuket local foods that are in line with the objectives of the jewelry design include crispy sticky rice, Hokkien noodle, O-aew or Aiyu, Moo Hong, and Tumi curry, by interpreting the identity of Phuket local food through the processing of raw materials used in food

Are Aesthetic Preferences Affected by Gender and Age Differences?

Mittheera Leelayudthyothin — 2024-04-22

Aesthetic preferences can be crucial for any brand that considers consumer favorites as essential.

Form and shape are the most fundamental design elements concerned for all kinds of products and services. Gender and age differences were the main explanatory variables of interest in this study. The perceptions of two forms comprising representation and geometry associated with two contrary shapes involving solid versus airy, were examined. One hundred and eighty respondents were participated by using convenience sampling method. Data collection was obtained through online questionnaire survey and analyzed by ANOVA statistics. The findings indicated that male respondents preferred representational form with airy shape while women were attracted by geometric form with solid shape, and LGBTQ were stimulated by geometric form with airy shape. In addition, geometric form with airy shape was found to affect the youngest age group most whereas other forms were perceived similarly among all ages. The implication in this research offers the insight design guidelines for the use of gender and age differences concerned businesses.

Beyond the Pandemic: Unraveling the Social and Behavioral Changes in Post-COVID-19

Fenitra Maminirina Rakotoarisoa — 2024-04-22

COVID-19 has unexpectedly thwarted and disrupted myriads of sectors including the socio-cultural and economic aspects. As a result, it has tremendously forced billions of people to live and conform themselves to the existing health protocols during the new normal era. This paper aims to examine the impacts of COVID-19 on cultural and behavioral changes observed among residents in Surabaya. Critical review methods are used to undertake to the study. It is acknowledged that COVID-19 has drastically changed the way people live. Also, findings revealed that cultural and behavioral changes among the citizens helps the local government to contain the spread of the virus. This study concludes that the local community has played an important role in tackling the spread of virus due to their changing behavior ability including following health protocol, travel ban, participation in the vaccination scheme, and practicing a healthier lifestyle. This paper provides additional knowledge of the local community’s behavior and cultural role in managing a pandemic like COVID-19.