https://www.tci-thaijo.org/index.php/cmruresearch/issue/feed Rajabhat Chiang Mai Research Journal 2018-12-26T15:37:00+07:00 อาจารย์ ดร.รัชพล สัมพุทธานนท์ research_cmru@hotmail.com Open Journal Systems <p><strong>วารสารวิจัยราชภัฏเชียงใหม่&nbsp; เป็นวารสารเพื่อรองรับงานวิชาการเพื่อสังคม</strong></p> <p>&nbsp; &nbsp;&nbsp; โดยมีเป้าหมายและขอบเขต (Aim and&nbsp; Scope) ที่รับตีพิมพ์บทความที่เป็นประโยชน์ต่อสังคมหรือท้องถิ่น ทางด้านวิทยาศาสตร์ สังคมศาสตร์ และการศึกษา ที่สามารถแสดงได้เป็นที่ประจักษ์ว่าสามารถใช้แก้ปัญหาหรือพัฒนาสังคม ชุมชนและท้องถิ่น และก่อให้เกิดประโยชน์อย่างชัดเจน หรือเป็นการเปลี่ยนแปลงในความตระหนักและการรับรู้ในปัญหาและแนวทางแก้ไขของชุมชน และท้องถิ่น โดยมีองค์ประกอบทางด้านงานวิจัยที่บ่งชี้สภาพการเปลี่ยนแปลงในเชิงพื้นที่ ชุมชนและสังคม เป็นงานวิจัยที่มีส่วนร่วมและได้รับการยอมรับของสังคม และงานวิจัยที่ใช้องค์วามรู้หรือความเชี่ยวชาญที่ทำให้เกิดการเปลี่ยนแปลงที่ดีขึ้น หรือสามารถคาดการณ์&nbsp; ประเมินผลลัพธ์การเปลี่ยนแปลง และเสนอแนวทางการพัฒนาสังคม ชุมชน และท้องถิ่นให้ยั่งยืน</p> <p>&nbsp; &nbsp;&nbsp; วารสารวิจัยราชภัฏเชียงใหม่ ได้จัดทำ 2 รูปแบบ ได้แก่<br>&nbsp; &nbsp;&nbsp; 1) รูปแบบตีพิมพ์ (Print) เริ่มตีพิมพ์ฉบับแรก ปี พ.ศ. 2543 &nbsp; ISSN 1513-8410 (Print)<br>&nbsp; &nbsp;&nbsp; 2) รูปแบบอิเล็กทรอนิกส์ (Online) เริ่มเผยแพร่ปี พ.ศ. 2561 (ปีที่ 19 ฉบับที่ 1) &nbsp;&nbsp;<span style="display: inline !important; float: none; background-color: transparent; color: #000000; cursor: text; font-family: 'Noto Sans',Arial,Helvetica,sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;"> ISSN 2651-2068 (Online)</span><br><br></p> https://www.tci-thaijo.org/index.php/cmruresearch/article/view/152822 Alternative Logistics Systems for Enhancing Competitiveness of Rice in Chiang Mai, Chiang Rai and Phayao Provinces 2018-12-26T15:36:22+07:00 ชนิตา พันธุ์มณี golffychicha@gmail.com เกษม กุณาศรี noom.kasem@gmail.com เริงชัย ตันสุชาติ roengchai_t@yahoo.com <p>This research aims to construct the models of alternative logistics systems for enhancing the competitiveness of rice in the target areas; Chiang Mai, Chiang Rai and Phayao provinces, and analyze the value gain of the alternative logistics systems. The samples are 300 farmers in Chiang Mai, Chiang Rai and Phayao provinces selected by quota and multi-stage sampling approaches. Moreover, 20 stakeholders in the rice logistics are selected by snowball sampling method. The participatory action research (PAR) and the analytical hierarchy process (AHP) analysis are used as the research tools.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The result brings about the integrated model between lean logistics of rice focusing on minimized cost and green logistics of rice stressing on lowest GHG emission. The first ranking model selected is the rice logistics using alternative energy by changing diesel fuel to NGV and LPG gases. Finally, the value gains of alternative logistics express that both options of alternative energy are worth in financial and environmental aspects.</p> 2018-12-25T15:50:25+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/127760 Study of hydraulic ram pump for using in the mountain people community : A case study of the Ban Ja-Jor, Doi Hang subdistrict, Muang district, Chiangrai province, Thailand 2018-12-26T15:36:23+07:00 ภักดี สิทธิฤทธิ์กวิน pakdee.me@gmail.com ศิริพงษ์ ตรีรัตน์ siripong.tr21@gmail.com <p>The objective of this study was to find out the Study of hydraulic ram pump for using in the mountain people community : A case study of the Ban Ja-Jor, Doi Hang subdistrict, Muang district, Chiangrai province, Thailand. The study was found on the data of water amount in various sources, height of water source and the height of the agriculture area which was induce to design and construct a hydraulic ram pump. The mountain people community must participate and Installed on the plant of the community. From that, the collect data was of amount and height of the water from the hydraulic ram pump and including the plantation area also. The result found that all hydraulic ram pumps were able to good work. It can feed water at maximum height of 12.5 meters and the maximum flow rate 10 liters/minute and the maximum efficiency 24.1%. The community has arable cultivated area throughout the year on average 50.6 square meters. In addition, the villagers can build their hydraulic ram pumps to use for their own purposes and also knowledge transfer to other interested communities.</p> 2018-12-25T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/152123 Knowledge Management from Bananas for Utilization and Transfer of Knowledge to Communities : Case Study of Farmer’s Group Nong Yai Phim, Nang Rong District, Buriram Province 2018-12-26T15:36:23+07:00 ครุปกรณ์ ละเอียดอ่อน kluphakorn.li@bru.ac.th <p style="margin: 0px; text-align: justify; line-height: normal; text-indent: 0.5in;"><span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">This research is participatory action research (PAR). In the space for storage. interview&nbsp;The meeting was to exchange knowledge and discussion groups</span> <span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"><span style="margin: 0px;">&nbsp;</span>for the data were analyzed through SWOT community</span><strong><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">. </span></strong><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">Then analysis the knowledge about the production of banana farmers <span style="margin: 0px; color: black;">in Nong Yai Pim</span><strong>. </strong><span style="margin: 0px; color: black;">Consisting of banana cultivation</span><strong>, </strong><span style="margin: 0px; color: black;">Breed</span><strong>, </strong><span style="margin: 0px; color: black;">A separate dig Bud</span><strong>, </strong><span style="margin: 0px; color: black;">Irrigation of banana tree</span><strong>, </strong><span style="margin: 0px; color: black;">Trimming banana suckers,&nbsp;the cut banana leaves&nbsp;,the support banana&nbsp;, banana harvest and sales channels.</span> <span style="margin: 0px; color: black;">Meanwhile, a group of farmers had gathered. To study the banana processing enterprises.&nbsp;Ban Don Somboon&nbsp;Non Suwan District&nbsp;Buriram province. Then come back together for a brief meeting. Bananas can find many processed.&nbsp;And the farmers agreed to privatize the banana banana to find the right ratio. Then measure the satisfaction level of service. Found that the participants were satisfied with the knowledge or the highest 4.25 Followed by the process or the service provider and the authorities equal to 4.23 and 4.17 respectively</span><strong>.</strong></span></p> 2018-12-26T10:03:39+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/140131 Competency of Leaders in the Eastern Region Local Administrative Organization and Participation for Tourism Management 2018-12-26T15:36:26+07:00 ณิชกานต์ พิชิตนภากุล nicky.psbowling@gmail.com <p style="margin: 0px; text-align: justify; text-indent: 40.5pt; text-justify: inter-cluster;"><span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif';"><span style="font-size: x-large;">This study aims to explain the relation between competencies of leaders in the Eastern Region Local Administrative Organization (LAO) and participation with tourism management at the overview level. Quantitative and qualitative data analysis are use. The quantitative data was gathered through questionnaire from 7 provincial leaders comprising Chanthaburi, Chonburi, Trat, Rayong, Prachinburi, Sa Kaeo, and Chachoengsao. Beside, the qualitative data was compiled through in-depth interview with personnel having significant roles in tourism management in the eastern region, and stakeholders.</span></span></p> <p style="margin: 0px; text-align: justify; text-indent: 40.5pt; text-justify: inter-cluster;"><span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif';"><span style="font-size: x-large;">The findings revealed that self-assessment scores among leader competency topics show relative high scores in personal-related topics including understanding others, leadership, teamwork and service orientation, while, the criteria of achievement orientation, developing others, and Initiative gained moderate scores. Moreover, analysis on relation among each score and participation with tourism management found that competency topics related to participation directly, and gained high score, consisting of understanding others, leadership and teamwork. While the topics related to participation directly, but gained moderate score, including achievement orientation and Initiative.<span style="margin: 0px;">&nbsp;&nbsp;&nbsp; </span></span></span></p> <p style="margin: 0px; text-align: justify; text-indent: 40.5pt; text-justify: inter-cluster;"><span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif';"><span style="font-size: x-large;">The author suggests that the leaders in the Eastern Region LAO should maintain the competency of understanding others, leadership and teamwork which are significant factors for regional tourism enhancement resulting from participation among LAO and relevant agencies. While, the policy makers should enhance understanding and awareness on achievement orientation for LAO leaders. Additionally, they should encourage leaders to gain initiative competency to allow participation in tourism management, not only just participation, but also truly drive goals achievement.</span></span></p> 2018-12-26T00:00:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/151800 Driving The Philosophy of Sufficiency Economy into Basic Education Ban Mae O Nai School, Chiang Dao District, Chiang Mai Province 2018-12-26T15:36:32+07:00 สนิท หาจัตุรัส hajatturas@gmail.com <p style="margin: 0px; text-align: justify; text-justify: inter-cluster;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">The objective of this qualitative research was to driving the philosophy of sufficiency economy into basic education Ban Mae O Nai School, Chiang Dao District, Chiang Mai Province<span lang="TH" style="margin: 0px;">. </span>The target group consisted of 28 participants<span lang="TH" style="margin: 0px;">. </span>The data were collected by means of a documentary research, an in<span lang="TH" style="margin: 0px;">-</span>depth interview, and a focus group discussion<span lang="TH" style="margin: 0px;">. </span>The content analysis was employed to analyze the data and the findings are presented descriptively<span lang="TH" style="margin: 0px;">. </span><span style="margin: 0px;">&nbsp; </span>The research results are summarized as follows<span lang="TH" style="margin: 0px;">.</span></span></p> <p style="margin: 0px; text-align: justify; text-justify: inter-cluster;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"><span style="margin: 0px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>The findings reveal that there are three components of the philosophy, namely, sufficiency, logicality, and good immunity, which are based on two conditions<span lang="TH" style="margin: 0px;">: </span>knowledge and ethics<span lang="TH" style="margin: 0px;">. </span>There are two parts of the contents as follows<span lang="TH" style="margin: 0px;">.</span></span></p> <p style="margin: 0px; text-align: justify; text-justify: inter-cluster;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"><span style="margin: 0px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Part 1<span lang="TH" style="margin: 0px;">: </span>The administration of the basic education institution based on the <span style="margin: 0px; letter-spacing: -0.6pt;">philosophy<span lang="TH" style="margin: 0px;">. </span>It is composed of five components as follows<span lang="TH" style="margin: 0px;">. </span><span style="margin: 0px;">&nbsp;&nbsp; </span>1) Management and administration</span> consist of four components<span lang="TH" style="margin: 0px;">: </span>policy, academics, budget, and general administration<span lang="TH" style="margin: 0px;">.</span><span style="margin: 0px;">&nbsp; </span>2) Curriculum development and instructional management consist of four components<span lang="TH" style="margin: 0px;">: </span>learning units on the philosophy, integration of the philosophy into the instruction process, media and learning resources on the philosophy, and learning management measurement and evaluation based on the philosophy<span lang="TH" style="margin: 0px;">. </span>3<span lang="TH" style="margin: 0px;">) </span>Personnel development consists of three components<span lang="TH" style="margin: 0px;">: </span>student guidance and support system, student affairs, and activities for social development and public utility<span lang="TH" style="margin: 0px;">. </span>4) Student development activities are composed of two components<span lang="TH" style="margin: 0px;">: </span>personnel development based on the philosophy and follow up as well as further implementation<span lang="TH" style="margin: 0px;">.</span><span style="margin: 0px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>5) Outcomes<span lang="TH" style="margin: 0px;">/</span>achievements are composed of four components<span lang="TH" style="margin: 0px;">: </span>institution, school administrators, school personnel, and students<span lang="TH" style="margin: 0px;">.</span></span></p> <p style="margin: 0px; text-align: justify; text-justify: inter-cluster;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"><span style="margin: 0px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Part 2<span lang="TH" style="margin: 0px;">: </span>A guideline for the implementation of the philosophy into the school should be conducted as follows<span lang="TH" style="margin: 0px;">.</span><span style="margin: 0px;">&nbsp; </span>1) Designate educational management policies based on the philosophy as the important school policies<span lang="TH" style="margin: 0px;">. </span><span style="margin: 0px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>2) Impart the knowledge about the philosophy in school personnel and board members as well as encourage them to put it into practice and publicize the knowledge about the philosophy to concerned individuals<span lang="TH" style="margin: 0px;">. </span>3) Revise or improve the administration structure based on the philosophy<span lang="TH" style="margin: 0px;">.</span><span style="margin: 0px;">&nbsp; </span>4) Construct, improve or add more projects and activities as well as improve strategic and operation plans of the school<span lang="TH" style="margin: 0px;">.</span><span style="margin: 0px;">&nbsp; </span>5) Improve and develop school curricula and conduct classes according to the school curricula<span lang="TH" style="margin: 0px;">. </span>6) Improve the atmosphere and environment to facilitate efficient learning<span lang="TH" style="margin: 0px;">. </span>7) Regulate the supervision system, assessment, follow<span lang="TH" style="margin: 0px;">-</span>up, and operation report<span lang="TH" style="margin: 0px;">. <span style="margin: 0px;">&nbsp;</span></span>8<span lang="TH" style="margin: 0px;">) </span>Involve parents and community members in educational management in every important step<span lang="TH" style="margin: 0px;">.</span></span></p> 2018-12-26T10:29:47+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/151805 Iu Mien Tribe Child Rearing Culture 2018-12-26T15:36:42+07:00 จันทรา แซ่ลิ่ว maxma1921@hotmail.com <p style="margin: 0px; text-align: justify; text-indent: 28.35pt; text-justify: inter-cluster;"><span style="margin: 0px; padding: 0in; border: 1pt windowtext; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">This research aims to study the culture of early childhood education of the Iu Mien ethnic group. A total of 65 samples were selected from the sample group consisting of 20 Iu Mien mentors and 45 early childhood parents. The tools used in the study were in-depth interviews, informal interviews, participatory observation and non-participant observation. This research was a Qualitative research using descriptive analysis.</span></p> <p style="margin: 0px; text-align: justify; text-indent: 28.35pt; text-justify: inter-cluster;"><span style="margin: 0px; padding: 0in; border: 1pt windowtext; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">The result showed that the Iu Mien have changed in economic terms, society and physical structure are quite modern. This affects the preparation of family planning, ie, marriage and childbearing when it comes to health and the economy. Unlike the past, they would have the child immediately after marriage and young. In the life and early childhood education of the Iu Mien are associated with culture, traditions, rituals and beliefs that have long been inherited.</span></p> <p style="margin: 0px; text-align: justify; text-indent: 28.35pt; text-justify: inter-cluster;"><span style="margin: 0px; padding: 0in; border: 1pt windowtext; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">Iu Mien parents will be raising children together without separate duties. Use democratic parenting and abandonment schemes in some families. Bring knowledge from various sources for example from the teachings of the elders, from the advice of the doctor, in the book, etc. in parenting and promoting development coupled with parenting based on culture, traditions, rituals and beliefs inherited from the ancestors to encourage children to grow, develop well and be able to support their families when they grow.</span></p> 2018-12-26T12:06:05+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/154556 The Development of Elderly Emotion by Lanna Folk Music : of Chang-Puek Municipality, Meuang district, Chiang Mai province 2018-12-26T15:36:47+07:00 ธนพชร นุตสาระ pachara65@hotmail.com <p style="margin: 0px; text-align: justify; line-height: normal; text-indent: 0.5in; text-justify: inter-cluster;"><span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">The research of the development of elderly emotion by Lanna folk music of Chang-Puek Municipality, Meuang district, Chiang Mai province is </span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">mixed method <span style="margin: 0px; color: black;">both quantitative, qualitative and experiment research. The aim of this research is to study results of using Lanna folk musical leaning program to develop positive emotion of elderly people. </span></span></p> <p style="margin: 0px; text-align: justify; line-height: normal; text-indent: 0.5in; text-justify: inter-cluster;"><span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">Data of this study is obtained by documents and interviews and research findings will be presented as descriptive analysis and arithmetic mean. Research findings found that ten participants of Lanna folk musical learning program shows positive emotion. Results of Lanna folk musical learning program also reveals that there were 7 elderly women and 3 elderly men, with the age between 65 – 79 years old, their education background is from the 4th grade primary school – bachelor <span lang="TH" style="margin: 0px;"><span style="margin: 0px;">&nbsp;</span></span>degree, most of them are working as civil servants, private company and general hiring, they also live with their family. Thus, these factors does not affect positive emotion from learning Lanna folk music.</span></p> <p style="margin: 0px; text-align: justify; line-height: normal; text-indent: 0.5in; text-justify: inter-cluster;"><span style="margin: 0px; color: black; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">For participants who joined the Lanna folk musical learning program, research data shows that before learning, elderly participants have good emotion. And, after learning all participants have enjoyable and edgy emotions but feel excited and proud to play music, as a result of limitations of participants in learning music at the elder age, especially brain controlling of using the left hand to press the wire to create melody and the right hand to pluck and bow. Elderly participants can only do one hand at a time, so, when they need to play music by using both hands together can be very slow, which makes them become irritated. The questionnaire of self-evaluating positive emotion in different situations shows an average value of 4.52-4.96, which is the maximum level.</span></p> 2018-12-26T12:15:15+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/152781 The improvement of English speaking skill of Buddhist monks and novices in tourist attractive temples, in Meuang district, Chiang Mai province 2018-12-26T15:36:52+07:00 สำราญ ขันสำโรง khansamrong@gmail.com ทิพย์พนากรณ์ เลาลี khansamrong@gmail.com วิสุทธิไชย ชัยสิทธิ์ khansamrong@gmail.com <p style="margin: 0px; text-align: justify; text-indent: 0.5in;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">The purpose of the research was to</span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"> provide English training manual in order to develop English speaking skill about Buddhism, local art and culture of the monks and novices and to study the opinions of the foreigners who listen to the explanation<span style="margin: 0px;">&nbsp; </span>of the monks and novices about Buddhism, local art and culture at tourist attractive temples. The research samples consisted of 40 monks and novices at popular temples in Muang district, Chiagmai province and 36 foreign tourists visiting the model Buddhist popular temples; Wat Phrasingha, Wat Suandok and Wat Chiangman. The research instruments comprised a set of training manual, evaluation form, interview form and questionnaire. </span></p> <p style="margin: 0px; text-align: justify; text-indent: 0.5in;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">Research findings showed that </span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">the training manual was effectively helped the monks and novices improve their speaking skill at (E1/E2) <span lang="TH" style="margin: 0px;">69</span>.<span lang="TH" style="margin: 0px;">79/81</span>.<span lang="TH" style="margin: 0px;">42</span><span style="margin: 0px;">. It was also shown that the</span> average scores of the samples after participating in the training and practice the first time <span lang="TH" style="margin: 0px;">(</span></span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">=<span lang="TH" style="margin: 0px;">69</span>.<span lang="TH" style="margin: 0px;">79</span>±<span lang="TH" style="margin: 0px;">12</span>.<span lang="TH" style="margin: 0px;">92)</span> and the second time <span lang="TH" style="margin: 0px;">(</span></span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">=<span lang="TH" style="margin: 0px;">81</span>.<span lang="TH" style="margin: 0px;">42</span>±<span lang="TH" style="margin: 0px;">9</span>.<span lang="TH" style="margin: 0px;">62)</span> were higher than before being trained and practice according to the training manual at <span lang="TH" style="margin: 0px;">(</span></span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">=<span lang="TH" style="margin: 0px;">52</span>.<span lang="TH" style="margin: 0px;">12</span>±<span lang="TH" style="margin: 0px;">12</span>.<span lang="TH" style="margin: 0px;">92) </span>which were at the .001 level of statistical significance. From the interview, the tourists were happy and satisfied with the explanation of the monks and novices. They got more and useful information about Buddhism, art and culture. They also viewed that the activity should be continued. </span></p> 2018-12-26T12:36:59+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/150279 Undergraduate Students’ Perceptions about Problems of Personal Values and Beliefs and their Impact on Interpersonal Communication for Community Development 2018-12-26T15:36:55+07:00 ณัฐนันท์ ศิริเจริญ nattanun2015@hotmail.com <p style="margin: 0px; text-align: justify; line-height: normal; text-justify: inter-cluster;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">The objectives of this research were 1) to survey the opinions of a group of sample undergraduate students on personal values and beliefs; 2) to analyze the relationship of the variable of gender with the impact of personal values and beliefs on community development; 3) to analyze the relationship of the variable of gender with the impact of interpersonal communication on community development; and 4) to form recommendations on how to solve problems related to personal values and beliefs that impact interpersonal communication and community development. The research method employed both qualitative and quantitative data collection methods, including a questionnaire and focus group discussions. The quantitative data showed that 18 of the samples (17.47%) placed the greatest importance on the value of thinking outside the box and creating differentiation. For personal beliefs, 14 of the samples (13.59%) gave the highest score to the belief that everything in life is not accidental and people have the agency to develop if they put in sincere effort. The following relationships were found to be statistically significant at .05 confidence level: the relationship of the variable of gender to the impact of personal values on community development had a chi square value </span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">.007 so the hypothesis was</span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"> supported. The relationship of the variable of gender to the impact of personal beliefs on community development had a chi square value </span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">.091 so the hypothesis was rejected. The relationship of the variable of gender to the impact of interpersonal communication on community development had a chi square value = .001 and the hypothesis was upheld. Qualitative data from the group discussions indicated that the majority of samples strongly agreed that personal values and beliefs affect communication to develop relationships with other people and can have a positive impact on community development. They perceived that even if people began with differing values and beliefs, they could reach an agreement to better align their values and engage in friendly communication. This can create cooperation to prevent and solve problems in the community and to achieve effective community development.<span style="margin: 0px;">&nbsp;&nbsp; </span><span lang="TH" style="margin: 0px;"><span style="margin: 0px;">&nbsp;&nbsp;</span></span></span></p> 2018-12-26T12:46:00+07:00 ##submission.copyrightStatement## https://www.tci-thaijo.org/index.php/cmruresearch/article/view/149449 The Hospitality Marketing Mix development guidelines towards Tourists needs : Mae Sai Pa Meing Village, Long Khod Sub-district, Prao District, Chiang Mai Province 2018-12-26T15:37:00+07:00 ศิริรักษ์ ยาวิราช sirirux@yahoo.com ชรัญญา สุวรรณเสรีรักษ์ sirirux@yahoo.com เก็จวลี ศรีจันทร sirirux@yahoo.com ศุภวัชร์ อินฝาง sirirux@yahoo.com รุจิรา สุขมณี sirirux@yahoo.com <p style="margin: 0px; text-align: justify; line-height: normal; text-justify: inter-cluster;"><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"><span style="margin: 0px;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>This research aimed to study the development hospitality marketing mix for the needs of tourists in <span style="background: white; margin: 0px;">Mae Sai Pa Meing, Long Khod Sub<span lang="TH" style="margin: 0px;">-</span>district</span> ,<span style="background: white; margin: 0px;">Prao District, Chiang Mai Province<span lang="TH" style="margin: 0px;">.</span></span> The qualitative data were collected by group interview from 10 samples<span lang="TH" style="margin: 0px;"> . </span>The male samples were 3 and<span style="margin: 0px;">&nbsp; </span>female samples were 7<span lang="TH" style="margin: 0px;">. </span>The experimental<span style="margin: 0px;">&nbsp; </span>was the travel program for 2 days 1 night<span lang="TH" style="margin: 0px;">. </span></span></p> <p style="margin: 0px; text-align: justify; line-height: normal; text-justify: inter-cluster;"><span lang="TH" style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;"><span style="margin: 0px;">&nbsp;</span></span><span style="margin: 0px; font-family: 'TH SarabunPSK','sans-serif'; font-size: 16pt;">The samples were divided into <span lang="TH" style="margin: 0px;">2 </span>groups<span lang="TH" style="margin: 0px;">: 1) </span>The group will return to the place and <span lang="TH" style="margin: 0px;">2) </span>The group is uncertain to return to the place or will not come back to the place <span lang="TH" style="margin: 0px;">. </span>The main factors which make the samples return to the place are people<span lang="TH" style="margin: 0px;">. </span>They shared the same opinion about the friendliness and helpfulness of people<span lang="TH" style="margin: 0px;">.</span> The other factors are beautiful products, the abundance of nature ,good culture, the traditional way of living and physical presentation which is clean<span lang="TH" style="margin: 0px;">. </span>It is an important selling point if it has been updated to be more convenient and safety<span lang="TH" style="margin: 0px;">. </span>In addition, standardized processes, fast, communication and convenient distribution channels<span style="margin: 0px;">&nbsp; </span>will help to promote Mae Sai Pa Meing to be well known more quickly<span lang="TH" style="margin: 0px;">.</span></span></p> 2018-12-26T12:54:12+07:00 ##submission.copyrightStatement##