The Communication Strategies between Local Tour Guides and Foreign Tourists : A Case Study in Luangnamtha District, Lao PDR

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อ่อนนิด สิดทิลาด ศรชัย มุ่งไธสง ณัฏฐพล สันธิ


This study aimed to investigate the use of communication strategies between tour guides and foreign tourists in Luangnamtha district of Lao PDR. The qualitative and quantitative research method were employed in this study. The study recruited 41 participants including 9 tour guides and 32 tourists to participate in observation and video recording in data collection process that covered 9 days.

The study applied Tarone (1981 : 290) and Bialystok (1990 : 30) communication taxonomies for second language based communication strategies, frst language based communication strategies, avoidance communication strategies, modifcation devices and paralinguistic communication strategies, and Nakatnani (2006 : 161) two types of communication strategies: achievement strategies (high English profciency) and reduction strategies (low English profciency). The results revealed 15 sub-categories of communication strategies used by tour guides and foreign tourists, 112 times used by tour guides and 80 times used by foreign tourists. Low English profciency (tour guides) and high English profciency (foreign tourists) preferred to use modifcation devices. However, tour guides tended to use pausing the most while foreign tourists favored using confrmation check.


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